Publicado el 29/06/2021
Trade Marketing - Point-of-sale activation - showcooking with Michelin Star for Damm Group

The chef’s signature tapas delighted those attending the showcooking held at Vitem & Co.

On Saturday 4th May we once again delighted all beer lovers with a new showcooking under the umbrella of the brewery group.

Grupo Damm and Vitem&Co have entrusted Grupo WDi to present their wide range of products through a private culinary exhibition and pairing offered to the supermarket’s customers.

For this experience they have counted on the prestigious Catalan chef Arnau Bosch, chef of the Michelin-starred restaurant Can Bosch in Cambrils.

The showcooking took place on the rooftop of Vitem&Co, a modern supermarket focused on healthy eating, located in the Barcelona town of Sant Pere de Ribes.

It belongs to the HD Covalco distribution group. The rooftop was customised and decorated for the occasion, offering a fully immersive experience for attendees.

Michelin Star cooking show with Damm Group

The young chef prepared tapas based on Mediterranean productssuch as seafood, veal, and fresh pasta among others. They were paired with Malquerida, Estrella Damm and A.K.Dammbeers.

If you want to know the advantages of this type of events, don’t miss our blog post where we explain the keys to build a good brand activation.

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