The search for and practice of creativity is a concern that afflicts many companies, especially those that depend on it for their activity, as marketing companies do. That's why we want to explain to you we want to explain to you what the 6 hats technique consists of, by which every emotion and thought we can have is categorized in different colored hats, depending on the perspective with which we look at them. What is the 6 hats technique? This technique was created by Edward Bono as a way to...
Rebranding is a process that a brand undergoes to change certain aspects of the brand such as visual identity, audience or values.
Tiktokers, Instagramers and Streamers are all content creators, but which one is best for my brand? Today we talk about their differences
Metaverse and Marketing, how does this new reality affect the Retail sector? Today we talk about the problems posed by this new reality
Grupo WDi has won the 2021 Agripina Awards in the Packaging category, with Maikai Pets and its sustainable packaging.
Seasonal campaigns have their advantages when creating a marketing strategy, and we tell you why.
The point-of-sales promoter is in charge of reinsure brand image and encourage sales, and it’s essential in marketing campaigns