Pastry workshop with alma obregón

Scotch-Brite® is one of the most popular cleaning brands among Spaniards. His famous “I can’t do without him”. still resonates in the minds of many consumers thanks to its first advertisements in Spain. Belonging to the group 3M,Scotch-Brite® is abrand innovation in its sector.

CLIENT

3M Spain
Scotch-Brite®

Request and creative process

Scotch-Brite® aims toreach out to a younger audience, an audience that is active on social media, follows trends and gets relevant information through networks such as Instagram, Facebook…..

Scotch-Brite® has set itself the objective of approaching a younger audience, an audience that is active on social media, follows trends and obtains relevant information through networks such as Instagram, Facebook….. Therefore, the option of to count on different influencers related to the worlds of cooking and family. Now all that remained was to think about how to unite the world of influencers with the brand.

The first step was the choice of a “Influencer reference” who would be the most visible face of the action. This influencer had to represent the brand’s values such as: quality, family, credibility…

Finally, the chosen one was Alma Obregón, a young confectioner from Bilbao who has worked on television programmes such as “Dulces con Alma” and Cupcake Maniacs. The idea was to give a Christmas baking workshop for other influencers where the brand would be reflected and… we would do… a cake in the shape of a scouring pad!

Our role

At Grupo WDi we carry out the integral management of the entire event, that is to say: the search and choice of the location, the design of materials and decorative pieces for the space and the call for influencers.

To give the event a greater impact, we usedsocial networks to publish posts on the brand’s profiles before, during and after the event.

results

The event was a great success, many potential consumers were reached thanks to the diffusion that both the guests and the brand gave from their profiles. In addition, the humorous wink of making a tart-stone was very well received and generated a lot of comments.

To give the event a greater impact, we usedsocial networks to publish posts on the brand’s profiles before, during and after the event.

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YOUNGER AUDIENCES

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PRESENCE ON RRSS

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BRAND EXPERIENCE

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POSITIONING

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