They call us the Kings of Retail and Events
We are your expert company in retail, point of sale and corporate events, with end-to-end Trade Marketing services. We have been crowning clients for 15 years, helping brands grow, stand out from their competitors and achieve their goals through a solid strategy. They are the ones who gave us the nickname “Kings”. Because your goals as a brand are our goals as a company. Hence our name, WDi (We Did It!).
15 years
in trade marketing, retail and events
50+
multinationals trust us
Spain and Europe
national and international coverage
End-to-end
one point of contact, from brief to installation
HOW DO WE WORK?
Our team is made up of outstanding professionals who are passionate about what we do. There is nothing we enjoy more than deploying our full arsenal to develop successful projects and activations where we give it everything. We are constantly evolving to offer the latest trends and innovate every day in the design and installation of POS materials. Our clients value our end-to-end service and the simplicity of managing every Retail Marketing project with one single contact.
From brief to in-store installation, in 8 steps
01
Brief and strategy
We analyse objectives, channel and point of sale to define the trade marketing and retail strategy. A dedicated account executive is your single point of contact throughout the project.
02
Creative design
Our designers shape the idea: POS campaigns, retail spaces, stands and brand experiences that connect with consumers.
03
Technical design
Industrial design engineers develop the 3D models, drawings, materials and assembly systems so that every proposal is feasible and ready to build.
04
Budget and planning
We agree scope, budget and the production and installation schedule, with one point of contact and no surprises.
05
Production
We produce permanent and temporary POS displays, bespoke retail fixtures, stands and event elements, with full control of quality and finishes.
06
Storage and logistics
We store, handle, kit and distribute materials to every point of sale, trade show or event.
07
Installation and roll-out
Our teams install and roll out in stores, shopping centres, trade shows and events, taking care of every detail of execution.
08
Audit and maintenance
We supervise and audit the roll-out, and keep materials between campaigns so they can be reused and last longer.
Storage and logistics
We have a warehouse in Madrid for the storage, maintenance, handling and distribution of POS materials, retail fixtures, stands, and materials for events, activations and promotions.
Managing logistics directly gives us control over lead times, quality and costs, and lets us react quickly to any unexpected issue during a campaign or event.
National and international coverage
We coordinate point-of-sale campaigns, retail roll-outs, stands and events across Spain and Europe, with the same quality and rigour wherever they take place. A single point of contact manages production, transport and installation from start to finish.
Awards and recognition
2022
Liderpack Awards · POPAI Spain
Winners of the 2022 edition in the Health and Beauty POS category with our project for Nivea.
2021
Agripina Awards
Winners in the Packaging category with the packaging design for Maikai Pets.
2017
Agripina Awards
Winners in the Humour category with “Lava tu cuenta” for Scotch-Brite® (3M).
2017
Agripina Awards
Winners in the Street Marketing category with “Expertos en envolver regalos” for Scotch® (3M).
2017
Supercuidadores Awards
First runner-up in the Companies category with “Con C de Cuidador” for CEAFA and 3M.
SUSTAINABILITY
At WDi, we place great importance on sustainability in every project.
We respect our clients’ environmental goals and adapt the materials used to meet their requirements, thereby contributing to a responsible and long-lasting impact.
We hold an EcoVadis Bronze medal (January 2026), which places Grupo WDi in the top 35% of companies rated for sustainability.
Certified Women-Owned Business
Grupo WDi is certified as a Women-Owned Business by WEConnect International, the global network that connects women-led businesses with large corporate buyers. For multinationals with supplier-diversity programmes, working with us contributes to their responsible-sourcing goals.
Contact
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