TRADE FAIRS | PROMOTIONAL STAND

CLIENT/BRAND

Petronas

CATEGORIES

• Events
• Trade fairs
• Stand

PETRONAS Lubricants International (PLI) is the global lubricants manufacturing and marketing arm of PETRONAS, Malaysia’s national oil corporation.

Petronas’s team in Italy, working together with its Spanish team, challenged us to build a stand for the brand at the International Machine Tool Biennial (BIEMH) trade fair, held at the Bilbao Exhibition Centre.

We had a 24 m² space that was completely empty, so we had to build the stand from scratch. As it was the brand’s 50th anniversary, we used this milestone as a communication element, with a large banner celebrating it.

We built a black wood floor , a large back wall with communication graphics, LED screens for showing videos and 3D lettering with the logo and tagline, backlit. We designed the side wall with a curve to give the stand a distinctive touch and built a small storage room into it.

The stand was crowned by two large raised elements forming an intersection, giving it great visibility from different points across the hall.

Petronas raised its brand’s profile with an imposing, eye-catching stand at a fair that brought together more than 1,500 exhibiting companies, 120,000 square metres of exhibition space and over 40,000 visitors from around the world.