CLINIQUE EVENT AT PRIMOR

Beefeater furniture and graphic elements

CLIENT/BRAND

Estée Lauder / Clinique

Brief and creative process

Clinique, a cosmetics brand belonging to the Estée Lauder group, regularly collaborates with the influencer Carla Flila.

Building on this collaboration, they created a campaign called “Todo Pasa” (“Everything Passes”) and wanted to hold an in-store event with the influencer in attendance.

Our role

We took care of the decoration of an event room inside the Primor store on Portal de l’Àngel in Barcelona. The theme was the influencer’s collaboration with the brand, “Todo pasa”, and the colour of the event was pink.

To bring this to life, we used signage combining pink and black, and we made wooden 3D letters featuring the Clinique logo and the event tagline. We also had personalised bottles of pink juice and bouquets of flowers in the same shades. All of it framed by an eye-catching balloon display in several colours that invited the public into the store.

results

The event was a resounding success. Queues lasting hours formed to meet the influencer, and the brand gained great visibility and extensive reach on social media.

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