SODASTREAM STAND AT THE BARCELONA INTERNATIONAL BOAT SHOW

Beefeater furniture and graphic elements

CLIENT/BRAND

Sodastream

Brief and creative process

Sodastream wanted to take advantage of the Barcelona International Boat Show to raise awareness of its brand and its new sparkling water maker, Art.

The Barcelona Boat Show is held every year in Barcelona’s Port Vell. It is the largest nautical exhibition in Spain with its 25,000 m² of space and more than 280 brands. The 2023 edition took place from 11 to 15 October.

Our role

We faced the challenge of decorating a 25 m² marquee so that its generic look gave way to the brand’s own décor. It was a twofold challenge, as we had to produce new elements while also reusing the client’s existing materials, and make everything work together in harmony.

We created a bespoke back wall 5 metres long with two levels of depth and a screen showing brand videos. The rear of the stand featured a backdrop with a large-format printed image.

To frame the whole set-up, we designed and produced 2 Dibond signs with a tagline and graphics evoking the sea and sustainability.

Following the installation and set-up of the space, several promoters specialising in sparkling water-based cocktails were on hand throughout the 5 days of the event. We made sure they never ran short of the materials needed to make the cocktails and dealt with any other issues that arose.

results

Crowds of people passed through the space and thousands of drinks were served. Visitors perceived Sodastream as a high-value solution, and the cocktail promoters helped them understand the many possibilities the product offers.

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