The third edition of the “Supercuidadores” awards

The third edition of the “Supercuidadores” awards took place in Madrid last 28th September. The ceremony was held at the event space in the Health and Social Affairs Ministry. The “Supercuidadores” awards main objective is to recognize the work of both people and legal entities for their actions aimed at improving old and young people, sick and/or disable people´s quality … Read More

We came back from Malaga with two Agripina awards!

The Humor and Street marketing categories have already got a winner: Grupo WDi! Both our projects delivered for 3M Spain have won. Last 30th November the ceremony of 7th edition of the Agripina awards took place in Malaga (Spanish festival of Advertising, Marketing and Communication) in which ad creativity, marketing strategies and communication campaigns were awarded. In this 7th edition … Read More

THE POINT OF SALE FUTURE.. AROUND THE CORNER

ballena cielo avión

Today we could assure ( without many fear of getting wrong) that “in the battlefield” which is the point of sale this days, there is no place for weaks. As we all know, lot of our purchase decisions are made in the point of sale, but it is no our “guilt”, this decisión is condicionated for the effort of the … Read More

TO RENEW OR TO "DIE!

Experts say that there are a lot of reason for changing the corporate image of a Company: because it has stablished, for a change in the name, to change perception, to promoto a change of strategy, to build new business lines… In our case, we did it for many reasons … those who know us, know that we can not … Read More

CAMPAIGNS WITH HEART

The 21st of September is celebrated Alzheimer’s Day, in which is made known the disease and the information needed to deal with it, with to raise people’s awareness about the disease and achieve more support. It is known how much suffer Alzheimer’s patients, but sometimes, we forget the family and Friends who fight everyday for them,. the caregivers. Thats why … Read More

THE POWER KIDS AND THE GAMIFICATION IN THE POINT OF SALE

It is undeniable the power and the influence that the kids have in the purchase decision in the adults, and it is a fact that we show predisposition to purchase those brands and produts that the kids like.   For that reason, in the last years marketing to children, has achieved lot of importance in the company´s strategies. To be … Read More

WHAT MATTERS IS THE BILL: A VERY FUNNY HIDDEN CAMERA

If there is something in Grupo WDI that we really like is to spend time to develop funny and atractive proyects that help the Brands to achieve their goals. And, of course, we also love that our clients trust in us for this kind of proyects.   As fruit of this trust, we received a briefing very potent and with … Read More

HOW TO SUCCEED IN AN INTEGRAL CAMPAIGN: SCOTCH AND IT'S CHRISTMAS ELVES

When we talk about an integral campaign or 360 Campaing, we talk about a strategy that can by done in diferent media… the goal of this campaigns is to touch the consumers, achiving that they recieve the message in an effective way.   The fisrst step to plan this kind of strategy is to define our target and to planify … Read More

THE CHRISTMAS KINGS

To use the Christmas presents like a form of communication with the clients is a very effective way of creating bonds with them beyond the professional thing. . . Dare to be surprised them how we have done in Grupo WDi!

APPLIED TECNOLOGY TO MARKETING: THE UNION BETWEEN BRAND AND CUSTOMERS (AND THE SUCCESS OF OUR ROBOKEEPER)

Anyone can see that the new technologies have become something indispensable in Marketing and advertising, incluying the advertising in the point of sale. Thanks to the new technologies, the companies place the consumers in the center of their strategy, building stronger relationships between brand and consumer than with the tradicional campaigns.   On the one hand, there are the new … Read More