HOW TO ATTRACT A NEW TARGET: BRAND EXPERIENCES

Sometimes brands find out the necesity of attracting a new target. This can have many causes, as the progresses in our society which make that our habits change, as the new ways of thinking and understanding the world, the new necesities…   One of the most effective ways to attract new potential clients to our Brand and to promote the … Read More

DEMONSTRATION IN THE POINT OF SALE, THE KEY FOR PRESENTING YOUR PRODUCTS

One of Grupo WDI strengths is the organization of new products demonstration in the poin of sale. For this kind of action, is very important to choose wisly the place for the event, the days of it development, and the creative techniques which will made that the assistant have a satisfactory experience. The public of the event, must be take … Read More

DOES NOT FIT? ADVANTAGES OF OFFERING DESIGN AND PRODUCTION

Today we want to highlight one of our strengths as agency: our production and assemby department. In a Marketing and advertising agency we often talk about account department, media department, design department… but, be realistic, the production department .is an essential to carry out every proyect.   Not all the agencies have it own production department, but for any client … Read More

PREMIÈRE BAEBIE: BARBIE SUPERHERO OF THE VIDEO GAME

Last 25th of March we were lucky to organize in Yelmo cines in the mall Tres Aguas (Alcorcón, Madrid) the premiére of Barbie´s new film: Barbie Superhero of the video game . In this film Babie become for the first time in an expert expert video games programmer that lives exciting adventures with her new Friends when transporting herself to … Read More

BING SUMMER PARTY: A DIFFERENT AFTERWORK

Last 29th of june took place in Madrid in “la Contraseña” a different afterwork: Bing Summer Party.   Grupo WDI had the pleasure of organizing for Bing an event that reunited different media agencies a different atmosphere: Bing Summer Party.  The first step was to transform “La Contraseña” (essential place in Madrid night) in a completely different space, as never … Read More

TASTING SESSIONS IN POINTS OF SALE FOR “SUNBITES” LAUNCH

This year, in July , Pepsico, launched in Spain “Sunbites”, a new line of healthy Snacks.   Sunbites is a crunchy  and delisiuos snack made by multicereal, with 30% less of fat, that will provide you not only a delicious taste, but also it will be with you on your relaxing times.    For the  launch, PepsiCo, , trusted in … Read More

BING EMEA TRAVEL SUMMIT

In Grupo WDI we have very clear the importance and the benefits of doing  corporative events both internally and externally. This actions result an indispensable resource of communication, that allows the Company to communicate  information, values or changes in the Company, with the intention of gerenating a responce from the audience. Our team is specialist in doing this kind of … Read More

BARBIE: YOU CAN BE WHAT YOU WANT

“When a girl plays with Barbie, imagines all she can become…”   The campaign of Barbie “ You can be what you want” invites the child to dream in what they want to be in the future, to find out their own way, and to learn that with effort nothing is imposible. In fact its  creator , Roth Handler, claims … Read More