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BARBIE: YOU CAN BE ANYTHING YOU WANT

BARBIE: YOU CAN BE ANYTHING YOU WANT

by Miriam Lopez | Jun 30, 2021 | Brand Experiences, Digital marketing, Trade Marketing

“When a little girl plays with Barbie, imagine all that she can be…” Barbie’s campaign “You can be anything you want to be” invites children to dream what they want to be, to find their own way and to learn that with effort nothing...
POINT-OF-SALE TASTINGS FOR THE LAUNCH OF “SUNBITES”.

POINT-OF-SALE TASTINGS FOR THE LAUNCH OF “SUNBITES”.

by Miriam Lopez | Jun 30, 2021 | Digital marketing, Production and Assembly, Trade Marketing

Tastings, PepsiCo’s strategy for its new line of snacks. Sunbites is a crunchy and delicious snack made from multigrain (oats, wheat and corn) with 30% less fat* (* vs. the average crisps and salty snacks on the market), which not only gives you a delicious...
A VIRTUAL BARBIE SET FOR THE LITTLE ONES!

A VIRTUAL BARBIE SET FOR THE LITTLE ONES!

by Miriam Lopez | Jun 30, 2021 | Brand Experiences, Digital Marketing, Digital marketing

The imagination of the little ones flies with the virtual Barbie set in La Vaguada Shopping Centre! Technological advances and new technologies are no longer a secret for the youngest members of the household, and in many cases… they are even ahead of us!...
BARBIE’S BRAND EXPERIENCE STRATEGY: BARBIE MAKES LITTLE ONES’ DREAMS COME TRUE!

BARBIE’S BRAND EXPERIENCE STRATEGY: BARBIE MAKES LITTLE ONES’ DREAMS COME TRUE!

by Miriam Lopez | Jun 30, 2021 | Brand Experiences, Digital marketing, Trade Marketing

Barbie has a new strategy focused on empowering and boostering the youngest… You can be anything you want. Earlier, we discussed the latest approach that Barbie has given her strategy a global reach with her campaign “You can be anything you want to be....
CREATIVE BRAND ACTIVATIONS: THE KEY TO GIVE VISIBILITY TO YOUR PRODUCTS

CREATIVE BRAND ACTIVATIONS: THE KEY TO GIVE VISIBILITY TO YOUR PRODUCTS

by Miriam Lopez | Jun 29, 2021 | Brand Experiences, Trade Marketing

Brand activations are part of BTL and their main objective is to make the consumer interact with the brand in a special way. One of Grupo WDies’ strong points is the design and implementation of brand activations, but… what exactly is a brand activation?...
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Phygital: The new age of marketing

Phygital: The new age of marketing

The world is constantly changing, and as such, consumers are not lagging behind, integrating the phygital era into their lives. Today we tell you how

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