This year, in July , Pepsico, launched in Spain “Sunbites”, a new line of healthy Snacks.
Sunbites is a crunchy and delisiuos snack made by multicereal, with 30% less of fat, that will provide you not only a delicious taste, but also it will be with you on your relaxing times.
For the launch, PepsiCo, , trusted in Grupo WDi with the objective to make the product known between its costumers. For that reason, it decided to carry out some tasting sessions in different points of sales all over Spain.
As it is a new product, the first stept was to know it deepthly: To know its characteristics, to know the differences with its competitors, the caractheristics to highlight, lines of communication…
After this first phase of searching, we get to the conclussion that we had to design a very striking and atractive activation in the point of sale to attracked the costumers. For this purpose we carryed out the design and production od different POS element for Sunbites: floor stand, exhibitor cart and counter.
For our client, the main goal was to transmmit to the costumers that Sunbites, the new snack, is healthy as it is made by multicereals and it is 30% less fat. All the elements for the action were made in wood, which make them more sustainable and resistent.
Once designed all the POS elements, we developed the action plan to be present in 31 points of sale all over Spain. (Eroski, El Corte Inglés, Hipercor…)
Once the materials arrived to the points of sale, we cordinated the action with promoters, whom had to offer the product and explain de characteristics of the product.
The result of this campaign was really good, a lot of people came to our tasting sessions for both reasons, the decoration and the products. Proof of this is that in many centers we run out of stock of Sunbites.