The brand of home appliances DeLonghi makes everyday life special. They stand out for their high quality in the manufacture and design of espresso coffee machines. They pursue quality, innovation and design to turn daily routines into very pleasant experiences. All this has positioned them as one of the main brands in the coffee and comfort market.

DeLonghi commissioned us to design and manufacture a shop in shop of the brand for the space El Laurel of El Corte Inglés of Princesa in Madrid. The premises were to design an elegant and quality space that would transmit the values of the brand.

The main objective was to make the brand and its space stand out from the competition. In order to do this, it was necessary to design a unique space with details that would differentiate it and attract consumers. To do this, we chose to include quality materials such as high gloss lacquered wood, LED lighting and screens.

In Grupo WDi we carry out the design as well as the production and assembly of the space. The final result was a premium and qualitative space designed on the basis of straight and minimalist lines that provide sobriety and elegance with a predominance of the color blue, key in creating visibility of the brand at the point of sale. It is also a clear space that provides the consumer with the information he needs in a concise manner, transmitting quality and confidence.

The shop in shop is made up of 3 main pieces of furniture: a large wall unit that includes display space, storage space for stock and a screen; a counter with a display case and a spectacular island on which to display its star range: the super automatic coffee machines.

The final touches are the details such as the coffee plants (coffee trees) and the selection of coffee beans in different stages, so that buyers can live an authentic experience related to coffee in our space.

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Thanks to this space, DeLonghi has a space that has gained great visibility within El Corte Inglés. Approaching new consumers and strengthening the relationship with those who already knew their products.

Without a doubt, a space that responds to the needs of an expert brand.