Trade Marketing & Retail Blog

EVENTS OF THE FUTURE: A TRANSFORMATION IN MARKETING PLANS

We talk about the events of the future and the plans that characterize this new reality for marketing plans.

Production and assembly are fundamental elements in trade marketing actions

The consumer experience and the Ikea Effect, a new reality that brands and marketing agencies must confront

If you are going to carry out brand activations in summer... Let Grupo WDi help you with a few tips Consider the...

At this point, the hotel and catering sector has only hit rock bottom to pick...

We've all heard someone say "I'm not downloading TikTok, that's for kids". And if you haven't heard it, it's probably...

Yes, it's true, you got us, we are fans of macro exhibitions. But they really work, it's been proven. It's not that we...

Over the last year, innovating at the point of sale has been a constant struggle. In a situation where attracting...

Digital promotions may go unnoticed at first, however, something that may seem small within a point of sale campaign,...

"Con C de Cuidador", one of the most emotional campaigns we have ever run. We tell you about it in WDi Group. World...

The point of sale and the connection with children It is undeniable the power and influence that children have on the...

Creativity, originality and a hidden camera to reach the public If there's one thing we're really passionate about at...