WDi BLOG
HOW TO SUCCEED WITH AN INTEGRATED CAMPAIGN: SCOTCH AND ITS CHRISTMAS ELVES
Scotch with positive results with a comprehensive campaign When we talk about an integrated or 360º campaign, we refer...
TECHNOLOGY APPLIED TO MARKETING: THE LINK BETWEEN BRANDS AND CONSUMERS (THE SUCCESS OF OUR PEPSI ROBOKEEPER)
The future is now and technology applied marketing is everywhere Anyone looking around has seen that new technologies...
HOW TO ATTRACT A NEW TARGET: BRAND EXPERIENCES
The importance of reaching new consumers and the magic of brand experiences Sometimes brands are faced with the need...
POINT-OF-SALE DEMONSTRATIONS
THE KEY TO PRESENTING YOUR PRODUCTS IS TO SHOW THEM One of the strengths of the WDi Group is the organisation of...
PREMIÈRE BARBIE: BARBIE VIDEO GAME SUPERHEROINE
On the 25th of March we were lucky enough to organise the premiere of the new Barbie movie: Barbie Superheroine of the...
WHAT DO YOU MEAN IT DOESN’T FIT? THE ADVANTAGES OF OFFERING DESIGN, PRODUCTION AND ASSEMBLY
Today we would like to highlight one of our strong points as an agency: our production and editing department. Within...
BING AND ITS BIG EVENT: EMEA TRAVEL SUMMIT
A good event as a basis for Bing strategies At Grupo WDi we are very clear about the importance and benefits of...
BARBIE: YOU CAN BE ANYTHING YOU WANT
"When a little girl plays with Barbie, imagine all that she can be..." Barbie's campaign "You can be anything you want...
BING SUMMER PARTY: A DIFFERENT AFTERWORK
Summer Party, Bing's amazing afterwork On the 29th of June a different afterwork was held in Madrid, in "La...
POINT-OF-SALE TASTINGS FOR THE LAUNCH OF “SUNBITES”.
Tastings, PepsiCo's strategy for its new line of snacks. Sunbites is a crunchy and delicious snack made from...
SUPER CARERS AWARDS 3RD EDITION
The 3rd edition of the Supercaregivers awards and the WDi Group award The 3rd edition of the Supercuidadores awards...
WE COME BACK FROM MALAGA WITH 2 AGRIPINA AWARDS!
The humour and street marketing categories already have a winner: Grupo WDi! Our projects, both realised for 3M Spain,...
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