WDi BLOG
A VIRTUAL BARBIE SET FOR THE LITTLE ONES!
The imagination of the little ones flies with the virtual Barbie set in La Vaguada Shopping Centre! Technological...
THE IMPORTANCE OF DESIGN AT THE POINT OF SALE – TRADE MARKETING
Many brands focus on selling more but forget about design at the point of sale to be remembered. Brands often focus on...
THE BRIEFING OR THE ORIGIN OF A PROJECT
When approaching a new project (of any kind) it is crucial to know what we want and to know how to explain it well......
ZE GARCIA FOR BARBIE
Ze García opens Barcelona Fashion Week with his collection "Millennial Couture". Last January 29th, José María García...
EVENTS WITH VLOGGERS AND INFLUENCERS – ENCHANTIMALS
Find out how influencers and bloggers can give a well-known brand like Enchantimals an extra boost. Of course, for...
BARBIE’S BRAND EXPERIENCE STRATEGY: BARBIE MAKES LITTLE ONES’ DREAMS COME TRUE!
Barbie has a new strategy focused on empowering and boostering the youngest... You can be anything you want. Earlier,...
KEYS TO UNDERSTANDING MILLENNIALS
Millennials represent 80 million people worldwide and control almost two trillion euros in liquid assets. Before...
CREATIVE BRAND ACTIVATIONS: THE KEY TO GIVE VISIBILITY TO YOUR PRODUCTS
Brand activations are part of BTL and their main objective is to make the consumer interact with the brand in a...
A VERY SPECIAL PACKAGING
AN AN ORIGINAL PACKAGING DESIGN CAN BE AN EXCELLENT STRATEGY As is well known, packaging is the packaging of the...
WORKSHOPS AS A RESOURCE FOR RAISING PRODUCT AWARENESS
COMMAND and workshops to introduce the new product in a creative way The decoration and DIY brand Command has...
BENEFITS OF A 360º MARKETING STRATEGY
Everyone talks about 360° marketing, but what does this marketing strategy really encompass? When we talk about...
THE IMPORTANCE OF LOCALISING EVENTS
Grupo WDia bets on the good location of events to make a difference. Organisation, implementation and planning are the...
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