{"id":41191,"date":"2021-06-21T10:19:46","date_gmt":"2021-06-21T08:19:46","guid":{"rendered":"https:\/\/grupowdi.com\/about-us\/"},"modified":"2026-10-21T09:19:26","modified_gmt":"2026-10-21T07:19:26","slug":"about-us","status":"publish","type":"page","link":"https:\/\/grupowdi.com\/en\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.17.4″ _module_preset=”default” custom_padding=”86px||2px||false|false” custom_padding_tablet=”100px||2px||false|false” custom_padding_phone=”100px||2px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”80%” custom_padding=”36px||16px||false|” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”wdi-h1″ _builder_version=”4.17.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”61px” text_line_height=”1.1em” header_font=”Montserrat|700|||||||” header_font_size=”51px” header_line_height=”1.2em” custom_padding=”68px||32px|||” header_font_size_tablet=”36px” header_font_size_phone=”27px” header_font_size_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

They call us the Kings of Retail and Events<\/span>
<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” _builder_version=”4.17.4″ _module_preset=”default” custom_padding=”38px||3px|||” custom_padding_tablet=”0px||0px||false|false” custom_padding_phone=”0px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”100%” custom_margin=”||40px||false|false” custom_padding=”4px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”wdi-body” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat|600|||||||” text_text_color=”#000000″ text_font_size=”130%” text_line_height=”1.4em” background_color=”gcid-e5d2e37a-1f06-4bdc-be09-05d5c86718c9″ width=”90%” custom_margin=”|0px||6%|false|false” custom_margin_tablet=”|25px||25px|false|false” custom_margin_phone=”|20px||20px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”|32px||0px|false|false” text_font_size_tablet=”29px” text_font_size_phone=”24px” text_font_size_last_edited=”on|tablet” global_colors_info=”{%22gcid-e5d2e37a-1f06-4bdc-be09-05d5c86718c9%22:%91%22background_color%22%93}”]<\/p>\n

We are your expert company in retail, point of sale and corporate events, with end-to-end Trade Marketing services. We have been crowning clients for 15 years, helping brands grow, stand out from their competitors and achieve their goals through a solid strategy. They are the ones who gave us the nickname \u201cKings\u201d. Because your goals as a brand are our goals as a company. Hence our name, WDi (We Did It!).<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ module_class=”wdi-stats” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” background_color=”#000000″ width=”100%” max_width=”100%” custom_padding=”50px|6%|50px|6%|false|true” custom_margin=”30px||50px||false|false”][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”wdi-stat” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” text_orientation=”center”]<\/p>\n

15 years<\/p>\n

in trade marketing, retail and events<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”wdi-stat” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” text_orientation=”center”]<\/p>\n

50+<\/p>\n

multinationals trust us<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”wdi-stat” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” text_orientation=”center”]<\/p>\n

Spain and Europe<\/p>\n

national and international coverage<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”wdi-stat” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” text_orientation=”center”]<\/p>\n

End-to-end<\/p>\n

one point of contact, from brief to installation<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”31px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading module_class=”wdi-label wdi-label-center” title=”HOW DO WE WORK?” _builder_version=”4.27.4″ _module_preset=”default” title_text_color=”#ffffff” background_color=”#0a0a0a” width=”100%” max_width=”35%” max_width_tablet=”66%” max_width_phone=”95%” max_width_last_edited=”on|phone” module_alignment=”center” custom_margin=”2px|||-6px|false|false” custom_padding=”10px|||11px|false|false” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.17.4″ _module_preset=”default” background_enable_color=”off” custom_padding=”2px|||||” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” max_width=”90%” custom_padding=”||88px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”wdi-body” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat|600|||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.4em” custom_margin_tablet=”” custom_margin_phone=”|0px||0px|false|false” custom_margin_last_edited=”on|tablet” text_font_size_tablet=”34px” text_font_size_phone=”20px” text_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

Our team is made up of outstanding professionals who are passionate about what we do. There is nothing we enjoy more than deploying our full arsenal to develop successful projects and activations where we give it everything. We are constantly evolving to offer the latest trends and innovate every day in the design and installation of POS materials. Our clients value our end-to-end service and the simplicity of managing every Retail Marketing project with one single contact.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” width=”90%” max_width=”1180px”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”wdi-statement wdi-center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” text_orientation=”center” custom_margin=”||20px||false|false”]<\/p>\n

From brief to in-store installation, in 8 steps<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ module_class=”wdi-steps” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” width=”90%” max_width=”1180px” custom_padding=”10px||10px||false|false”][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”wdi-step” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

01<\/p>\n

Brief and strategy<\/h3>\n

We analyse objectives, channel and point of sale to define the trade marketing and retail strategy. A dedicated account executive is your single point of contact throughout the project.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”wdi-step” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

02<\/p>\n

Creative design<\/h3>\n

Our designers shape the idea: POS campaigns, retail spaces, stands and brand experiences that connect with consumers.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”wdi-step” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

03<\/p>\n

Technical design<\/h3>\n

Industrial design engineers develop the 3D models, drawings, materials and assembly systems so that every proposal is feasible and ready to build.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”wdi-step” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

04<\/p>\n

Budget and planning<\/h3>\n

We agree scope, budget and the production and installation schedule, with one point of contact and no surprises.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ module_class=”wdi-steps” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” width=”90%” max_width=”1180px” custom_padding=”10px||50px||false|false”][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”wdi-step” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

05<\/p>\n

Production<\/h3>\n

We produce permanent and temporary POS displays, bespoke retail fixtures, stands and event elements, with full control of quality and finishes.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”wdi-step” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

06<\/p>\n

Storage and logistics<\/h3>\n

We store, handle, kit and distribute materials to every point of sale, trade show or event.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”wdi-step” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

07<\/p>\n

Installation and roll-out<\/h3>\n

Our teams install and roll out in stores, shopping centres, trade shows and events, taking care of every detail of execution.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”wdi-step” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

08<\/p>\n

Audit and maintenance<\/h3>\n

We supervise and audit the roll-out, and keep materials between campaigns so they can be reused and last longer.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ module_class=”wdi-infra” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” width=”90%” max_width=”1180px” custom_padding=”30px||50px||false|false”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/grupowdi.com\/wp-content\/uploads\/2025\/10\/almacen-material-eventos.jpg” alt=”Storage, maintenance and management of POS materials and stands. End-to-end logistics for campaigns and events \u2013 WDi.” title_text=”almacen-material-eventos” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”wdi-statement” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” custom_margin=”||16px||false|false”]<\/p>\n

Storage and logistics<\/h2>\n

[\/et_pb_text][et_pb_text module_class=”wdi-body” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

We have a warehouse in Madrid for the storage, maintenance, handling and distribution of POS materials, retail fixtures, stands, and materials for events, activations and promotions.<\/p>\n

Managing logistics directly gives us control over lead times, quality and costs, and lets us react quickly to any unexpected issue during a campaign or event.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”wdi-cov” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” background_color=”#000000″ width=”100%” max_width=”100%” custom_padding=”60px|10%|60px|10%|false|true” custom_margin=”0px||50px||false|false”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”wdi-statement wdi-center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” text_text_color=”#ffffff” text_orientation=”center” custom_margin=”||16px||false|false”]<\/p>\n

National and international coverage<\/h2>\n

[\/et_pb_text][et_pb_text module_class=”wdi-body wdi-center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” text_text_color=”#ffffff” text_orientation=”center” max_width=”860px” module_alignment=”center”]<\/p>\n

We coordinate point-of-sale campaigns, retail roll-outs, stands and events across Spain and Europe, with the same quality and rigour wherever they take place. A single point of contact manages production, transport and installation from start to finish.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” width=”90%” max_width=”1180px”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”wdi-label wdi-label-center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” background_color=”#000000″ text_text_color=”#ffffff” text_orientation=”center” custom_margin=”||28px||false|false”]<\/p>\n

Awards and recognition<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,1_5,1_5,1_5,1_5″ module_class=”wdi-awards” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” width=”90%” max_width=”1180px” custom_padding=”0px||60px||false|false”][et_pb_column type=”1_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”wdi-award” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

\"Premio<\/p>\n

2022<\/p>\n

Liderpack Awards \u00b7 POPAI Spain<\/h3>\n

Winners of the 2022 edition in the Health and Beauty POS category with our project for Nivea.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”wdi-award” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

\"Agripina<\/p>\n

2021<\/p>\n

Agripina Awards<\/h3>\n

Winners in the Packaging category with the packaging design for Maikai Pets.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”wdi-award” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

\"Agripina<\/p>\n

2017<\/p>\n

Agripina Awards<\/h3>\n

Winners in the Humour category with \u201cLava tu cuenta\u201d for Scotch-Brite\u00ae (3M).<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”wdi-award” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

\"Agripina<\/p>\n

2017<\/p>\n

Agripina Awards<\/h3>\n

Winners in the Street Marketing category with \u201cExpertos en envolver regalos\u201d for Scotch\u00ae (3M).<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”wdi-award” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

2017<\/p>\n

Supercuidadores Awards<\/h3>\n

First runner-up in the Companies category with \u201cCon C de Cuidador\u201d for CEAFA and 3M.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”1px||1px||true|” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading module_class=”wdi-label wdi-label-center” title=”SUSTAINABILITY” _builder_version=”4.27.4″ _module_preset=”default” title_text_align=”center” title_text_color=”#ffffff” background_color=”#0a0a0a” width=”100%” max_width=”28%” max_width_tablet=”66%” max_width_phone=”95%” max_width_last_edited=”on|phone” module_alignment=”left” custom_margin=”13px||24px|-6px|false|false” custom_padding=”12px|||11px|false|false” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”wdi-sost” column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”3px|||||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”wdi-body” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_font_size=”20px” custom_margin=”0px||||false|false” global_colors_info=”{}”]<\/p>\n

At WDi, <\/strong>we place great importance on sustainability <\/strong>in every project.<\/p>\n

We respect our clients\u2019 environmental goals<\/strong> and adapt the materials used to meet their requirements, thereby contributing to a responsible and long-lasting impact.<\/p>\n

[\/et_pb_text][et_pb_text module_class=”wdi-body wdi-eco” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” custom_margin=”24px||0px||false|false”]<\/p>\n

\"EcoVadis<\/a><\/p>\n
\n

We hold an EcoVadis Bronze medal (January 2026), which places Grupo WDi in the top 35% of companies rated for sustainability.<\/p>\n<\/div>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/grupowdi.com\/wp-content\/uploads\/2025\/10\/sostenibilidad-produccion-responsable-materiales-ecologicos-wdi.jpg” alt=”Commitment to sustainability and responsible production. Use of eco-friendly materials and efficient processes in all our projects \u2013 WDi.” title_text=”sustainability-responsible-production-eco-friendly-materials-wdi” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section module_class=”wdi-wo” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” background_color=”#000000″ custom_padding=”70px||70px||false|false”][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” width=”90%” max_width=”1080px” use_custom_gutter=”on” gutter_width=”3″][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/grupowdi.com\/wp-content\/uploads\/2026\/10\/women-owned-weconnect-international-reverse.webp” alt=”Women Owned \u2013 Certified by WEConnect International” title_text=”Women Owned WEConnect International” url=”https:\/\/weconnectinternational.org\/” url_new_window=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” width=”240px” module_alignment=”center” custom_margin=”10px||||false|false”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”wdi-statement” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” text_text_color=”#ffffff” custom_margin=”||16px||false|false”]<\/p>\n

Certified Women-Owned Business<\/p>\n

[\/et_pb_text][et_pb_text module_class=”wdi-body” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” text_text_color=”#ffffff” custom_margin=”||24px||false|false”]<\/p>\n

Grupo WDi is certified as a Women-Owned Business by WEConnect International, the global network that connects women-led businesses with large corporate buyers. For multinationals with supplier-diversity programmes, working with us contributes to their responsible-sourcing goals.<\/p>\n

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Contact<\/p>\n

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Your winning campaign starts with this form.<\/p>\n

[\/et_pb_text][et_pb_button module_class=”wdi-btn” button_url=”https:\/\/grupowdi.com\/contact\/?lang=en” url_new_window=”on” button_text=”CONTACT US” button_alignment=”left” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”#000000″ background_layout=”dark” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]