{"id":41403,"date":"2021-06-24T13:15:13","date_gmt":"2021-06-24T11:15:13","guid":{"rendered":"https:\/\/grupowdi.com\/2021\/06\/24\/pdv-the-perfect-strategy-for-andalucia\/"},"modified":"2021-09-07T19:12:26","modified_gmt":"2021-09-07T17:12:26","slug":"pdv-the-perfect-strategy-for-andalucia","status":"publish","type":"post","link":"https:\/\/grupowdi.com\/en\/2021\/06\/24\/pdv-the-perfect-strategy-for-andalucia\/","title":{"rendered":"POINT OF SALE &#8211; ANDALUCIA IN THE STRATEGY"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">The point of sale and the good connection to Andalucia<\/h2>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>A good Point Of Sale strategy is based on a good <strong>geographical distribution<\/strong>to reach the largest number of people. Geographical location can have two variants.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><b>Localised<\/b>, for those products that are more widely marketed in certain regions.<\/li><li>One that covers the<b>whole territory.<\/b> In order to do so, it is important to take into account the locations where we want to promote the product, the centres that sell our catalogue or the influx of people in these retail or shopping centres.<\/li><\/ul>\n\n\n\n<p>For these national <b>retail marketing<\/b> strategies, how can we know which centres should be chosen to carry out an advertising action at the point of sale? Each product has its own needs and objectives to achieve, so it is important that a trade marketing agency like <b>Grupo WDi<\/b>te helps.<\/p>\n\n\n\n<p>But if there is one community that cannot fail in your strategy, it is <b>Andalucia.<\/b> Here are some facts that will convince you to include this autonomous community in your POS action.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Andalusia: the autonomous community with the most shopping centres in Spain<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><b>Andalucia is the <b>most populated autonomous community in Spain<\/b> (17.84% of the total population), surpassing even Catalonia (16.40%) and the Community of Madrid (14.29%).<\/b> This brings us to the next fact: it is also the community with the <b>highest number of shopping centres.<\/b> It has a total of <b>113<\/b>, <b>20% of the Spanish total<\/b>, and 3 of them have a shopping area of more than 100,000 square metres (<b>Nevada Shopping<\/b> in Granada, <b>Lagoh<\/b> in Seville and <b>La Ca\u00f1ada<\/b> Shopping in Marbella).<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Seville and Malaga, leaders in shopping centres<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Seville and Malaga account for half of the Andalusian resorts. Despite this, the largest in the region is located in <b>Jerez de la Frontera<\/b>, in the <b>Luz Shopping<\/b> shopping park, which has a commercial area of <b>126,500 m\u00b2<\/b>, making it one of the 10 largest in Spain.<\/p>\n\n\n\n<p>Distribution of shopping centres by province<br>Seville &#8211; 33<br>M\u00e1laga &#8211; 26<br>C\u00e1diz &#8211; 18<br>Grenada &#8211; 9<br>C\u00f3rdoba &#8211; 8<br>Almer\u00eda &#8211; 7<br>Huelva &#8211; 7<br>Ja\u00e9n &#8211; 5<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Will shopping centres return to normal after Covid-19?<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Although <b>e-commerce<\/b> has increased significantly since the state of alarm was decreed in March 2020, it is starting to tire a large part of Spaniards. <b>Delays<\/b> in the delivery of orders, <b>saturation of warehouses<\/b> due to a precipitous increase in stock and <b>cancellations<\/b> due to lack of stock, among other reasons, are taking their toll on the morale of the population.<\/p>\n\n\n\n<p>According to market research conducted by Elogia in June 2020, <b>75%<\/b> of Spanish consumers say they will return to their pre-pandemic online shopping habits. Many of them claim that they will even reduce the number.<\/p>\n\n\n\n<p>That&#8217;s why 360\u00b0 advertising and marketing agencies focus on shopping centres and the retail sector. We know that visibility at the point of sale is a key factor for brand visibility, so we can help you choose the best locations for your actions.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" src=\"https:\/\/grupowdi.com\/wp-content\/uploads\/2021\/06\/punto-de-venta-campana-andalucia-576x1024.jpg\" alt=\"pdv for Anadalucia\" class=\"wp-image-39511\" srcset=\"https:\/\/grupowdi.com\/wp-content\/uploads\/2021\/06\/punto-de-venta-campana-andalucia-576x1024.jpg 576w, https:\/\/grupowdi.com\/wp-content\/uploads\/2021\/06\/punto-de-venta-campana-andalucia-169x300.jpg 169w, https:\/\/grupowdi.com\/wp-content\/uploads\/2021\/06\/punto-de-venta-campana-andalucia-768x1365.jpg 768w, https:\/\/grupowdi.com\/wp-content\/uploads\/2021\/06\/punto-de-venta-campana-andalucia-480x853.jpg 480w, https:\/\/grupowdi.com\/wp-content\/uploads\/2021\/06\/punto-de-venta-campana-andalucia.jpg 864w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The point of sale and the good connection to Andalucia A good Point Of Sale strategy is based on a good geographical distributionto reach the largest number of people. Geographical location can have two variants. Localised, for those products that are more widely marketed in certain regions. One that covers thewhole territory. In order to [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":40007,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[1,648],"tags":[331,332,334,302,429,333],"class_list":["post-41403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencia-marketing-digital","category-trade-marketing-eng","tag-action-pdv","tag-andalucia-en","tag-pdv-en","tag-point-of-sale","tag-retail-en","tag-shopping-centres"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>POINT OF SALE - ANDALUCIA IN THE STRATEGY<\/title>\n<meta name=\"description\" content=\"Find out why your POS strategy and shopping centres in Andaluc\u00eda can increase your sales volume dramatically.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grupowdi.com\/en\/2021\/06\/24\/pdv-the-perfect-strategy-for-andalucia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"POINT OF SALE - ANDALUCIA IN THE STRATEGY\" \/>\n<meta property=\"og:description\" content=\"Find out why your POS strategy and shopping centres in Andaluc\u00eda can increase your sales volume dramatically.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/grupowdi.com\/en\/2021\/06\/24\/pdv-the-perfect-strategy-for-andalucia\/\" \/>\n<meta property=\"og:site_name\" content=\"Grupo WDi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GrupoWDi\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-24T11:15:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-07T17:12:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/grupowdi.com\/wp-content\/uploads\/2021\/06\/Trade-marketing-punto-de-venta-PLV-activacion-de-marca-Showcooking-cerveza-victoria-grupo-wdi.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1240\" \/>\n\t<meta property=\"og:image:height\" content=\"930\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"LeticiaA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GrupoWDI\" \/>\n<meta name=\"twitter:site\" content=\"@GrupoWDI\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"LeticiaA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/grupowdi.com\/en\/2021\/06\/24\/pdv-the-perfect-strategy-for-andalucia\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/grupowdi.com\/en\/2021\/06\/24\/pdv-the-perfect-strategy-for-andalucia\/\"},\"author\":{\"name\":\"LeticiaA\",\"@id\":\"https:\/\/grupowdi.com\/en\/#\/schema\/person\/515471ae5eaff04defd07d84c0131a11\"},\"headline\":\"POINT OF SALE &#8211; 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