{"id":41601,"date":"2021-06-28T17:18:42","date_gmt":"2021-06-28T15:18:42","guid":{"rendered":"https:\/\/grupowdi.com\/2021\/06\/28\/influencer-marketing-according-to-your-brand-needs\/"},"modified":"2021-10-14T10:51:02","modified_gmt":"2021-10-14T08:51:02","slug":"influencer-marketing-according-to-your-brand-needs","status":"publish","type":"post","link":"https:\/\/grupowdi.com\/en\/2021\/06\/28\/influencer-marketing-according-to-your-brand-needs\/","title":{"rendered":"MARKETING CON INFLUENCERS – LO QUE TU MARCA NECESITA"},"content":{"rendered":"\n

Alma Cupcakes, the sweetest influencer <\/h2>\n\n
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On 28 December 2019 we held a Christmas baking workshop<\/strong> with Scotch-Brite\u00ae<\/a><\/strong>, who wanted to create an effective influencer marketing strategy in line with the brand. <\/p>\n\n

After a study we decided that the workshop would be given by the influencer and pastry chef Alma Obreg\u00f3n<\/strong> (better known as Alma Cupcakes<\/a><\/strong>, Scotch-Brite ambassador for the year 2020). Her magic, charm and skill fit perfectly with the strategy and most importantly, she is an influencer who connects with her audience.<\/strong> <\/p>\n\n

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A trend-setting plan<\/h3>\n\n
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The event was held at TreeTops<\/strong><\/a> (Majadahonda, Madrid), the culinary classroom that is presented as a meeting place for lovers of good food in Madrid. An evening for the whole family where both young and old learned how to make the best sweets.<\/p>\n\n

The event was attended by influencers @mummiella<\/strong>, @buscandoformaalasnubes, @beatrizmillan,<\/strong> @almaesal<\/strong>, @conchitaalbert<\/strong>, @prisciladegustin<\/strong>and @cenasadivina<\/strong> with their children. The aim of the workshop was to create a cake in the shape of a Scotch-Brite\u00ae scouring pad. <\/p>\n\n

A very original idea that resulted in a very original and super tasty cake to celebrate Christmas with the family. Let the experts do what they do best.<\/p>\n\n

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    The event reached more than 115,000 accounts on Instagram<\/strong>, garnering a lot of positive feedback<\/strong> about the workshop and the scourers. <\/p>\n\n

    Thanks to Alma we managed to generate that feeling of love brand<\/strong>among the youngest target of the brand. In the following video you can see a summary of the event.<\/p>\n\n

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