{"id":41640,"date":"2021-06-29T10:31:51","date_gmt":"2021-06-29T08:31:51","guid":{"rendered":"https:\/\/grupowdi.com\/2021\/06\/29\/success-story-victoria-beers-and-the-malaga-trade-fair\/"},"modified":"2021-09-07T19:10:17","modified_gmt":"2021-09-07T17:10:17","slug":"success-story-victoria-beers-and-the-malaga-trade-fair","status":"publish","type":"post","link":"https:\/\/grupowdi.com\/en\/2021\/06\/29\/success-story-victoria-beers-and-the-malaga-trade-fair\/","title":{"rendered":"SUCCESS STORY: VICTORIA BEERS AND THE MALAGA TRADE FAIR"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Once again, Cervezas Victoria celebrates the Malaga Fair with Grupo WDi.<\/strong><\/h2>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Beers The <strong><a href=\"https:\/\/www.cervezavictoria.es\/es\">Victoria<\/a><\/strong> beer brand, part of the <strong><a href=\"https:\/\/www.damm.com\/es\">Damm Group<\/a><\/strong>, places the <strong>point of sale<\/strong> as the main focus of its seasonal campaign under the claim <em><strong>&#8220;Victoria and Malaga are at the Feria&#8221;<\/strong><\/em>.<\/p>\n\n\n\n<p>When Cervezas Victoria contacted us, they were clear about what they wanted: to <strong>celebrate the Malaga Fair<\/strong> with their neighbours in the closest possible way. &#8220;Victoria and Malaga are at the Feria&#8221; was the claim that encompassed the entire campaign, which was carried out at different points.<\/p>\n\n\n\n<p>For this reason, we focused on the <strong>point of sale<\/strong>, the place of direct contact with the consumer, to join in the celebration and <strong>raise awareness of the product and encourage sales.<\/strong><\/p>\n\n\n\n<p>To encourage sales, a promotion has been activated in which, by purchasing the product, consumers enter a draw for a double dinner at the Malaga restaurant <strong>La Alvaroteca in Malaga<\/strong>.<\/p>\n\n\n\n<p>In addition, as a direct gift, consumers got a personalised fan with the brand&#8217;s image. A gift that is very popular with the Malaga public, as it is considered a basic accessory to mitigate the heat of the Fair.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/grupowdi.com\/wp-content\/uploads\/2019\/08\/activacion-punto-de-venta-cerveza-victoria-feria-malaga-2.jpg\" alt=\"SUCCESS STORY: VICTORIA BEERS AND THE MALAGA TRADE FAIR\" class=\"wp-image-39555\" srcset=\"https:\/\/grupowdi.com\/wp-content\/uploads\/2019\/08\/activacion-punto-de-venta-cerveza-victoria-feria-malaga-2.jpg 1024w, https:\/\/grupowdi.com\/wp-content\/uploads\/2019\/08\/activacion-punto-de-venta-cerveza-victoria-feria-malaga-2-300x200.jpg 300w, https:\/\/grupowdi.com\/wp-content\/uploads\/2019\/08\/activacion-punto-de-venta-cerveza-victoria-feria-malaga-2-768x512.jpg 768w, https:\/\/grupowdi.com\/wp-content\/uploads\/2019\/08\/activacion-punto-de-venta-cerveza-victoria-feria-malaga-2-980x654.jpg 980w, https:\/\/grupowdi.com\/wp-content\/uploads\/2019\/08\/activacion-punto-de-venta-cerveza-victoria-feria-malaga-2-480x320.jpg 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>To publicise this action, we were present in <strong>33 points of sale<\/strong>(El Corte Ingl\u00e9s, Carrefour, Maskompra, Maskom, Hipercor, SuperSol, Supermercados M.A.S, Mascerka and Coviran) with <strong>promoters<\/strong> who publicised the action. These, via tablets, informed about the promotion and registered the contestants&#8217; participation on the spot.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"1024\" src=\"https:\/\/grupowdi.com\/wp-content\/uploads\/2019\/08\/activacion-punto-de-venta-cerveza-victoria-feria-malaga.jpg\" alt=\"SUCCESS STORY: VICTORIA BEERS AND THE MALAGA TRADE FAIR\" class=\"wp-image-39557\" srcset=\"https:\/\/grupowdi.com\/wp-content\/uploads\/2019\/08\/activacion-punto-de-venta-cerveza-victoria-feria-malaga.jpg 770w, https:\/\/grupowdi.com\/wp-content\/uploads\/2019\/08\/activacion-punto-de-venta-cerveza-victoria-feria-malaga-226x300.jpg 226w, https:\/\/grupowdi.com\/wp-content\/uploads\/2019\/08\/activacion-punto-de-venta-cerveza-victoria-feria-malaga-768x1021.jpg 768w, https:\/\/grupowdi.com\/wp-content\/uploads\/2019\/08\/activacion-punto-de-venta-cerveza-victoria-feria-malaga-480x638.jpg 480w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In addition, <strong>live gastronomic shows<\/strong> were held in 7 selected centres.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/grupowdi.com\/wp-content\/uploads\/2019\/08\/activacion-punto-de-venta-cerveza-victoria-feria-malaga-2.jpg\" alt=\"SUCCESS STORY: VICTORIA BEERS AND THE MALAGA TRADE FAIR\" class=\"wp-image-39555\" srcset=\"https:\/\/grupowdi.com\/wp-content\/uploads\/2019\/08\/activacion-punto-de-venta-cerveza-victoria-feria-malaga-2.jpg 1024w, https:\/\/grupowdi.com\/wp-content\/uploads\/2019\/08\/activacion-punto-de-venta-cerveza-victoria-feria-malaga-2-300x200.jpg 300w, https:\/\/grupowdi.com\/wp-content\/uploads\/2019\/08\/activacion-punto-de-venta-cerveza-victoria-feria-malaga-2-768x512.jpg 768w, https:\/\/grupowdi.com\/wp-content\/uploads\/2019\/08\/activacion-punto-de-venta-cerveza-victoria-feria-malaga-2-980x654.jpg 980w, https:\/\/grupowdi.com\/wp-content\/uploads\/2019\/08\/activacion-punto-de-venta-cerveza-victoria-feria-malaga-2-480x320.jpg 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Chefs of the stature of <strong>Abilio Arteaga<\/strong>, <strong>Carlos Navarro<\/strong>, <strong>Juanjo Mancebo, Pepo Frade, Ra\u00fal Gonz\u00e1lez, Jorge Moreno Vivar and Jos\u00e9 Andr\u00e9s Jim\u00e9nez<\/strong> were the 7 chefs who gave all those present a taste of tapas made with the most representative products of the region while accompanying them with Cerveza Victoria. More than 200 tapas were distributed per day per centre.<\/p>\n\n\n\n<p>In addition to all these activities, there was also a special programme that could be enjoyed on the <strong>Gourmet terrace of El Corte Ingl\u00e9s on Avenida Andaluc\u00eda.<\/strong><\/p>\n\n\n\n<p>In a space decorated for the occasion, with the image of Cervezas Victoria adapted to different spaces, artists such as <strong>Juanma the mentalist<\/strong>, <strong>Laura Low<\/strong>and many more singers were on hand to add a touch of colour to the Fair.<\/p>\n\n\n\n<p>9 evenings that brought together the most curious locals, who enjoyed the best beer with the best shows.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/grupowdi.com\/wp-content\/uploads\/2019\/08\/brand-experience-victoria-feria-malaga.jpg\" alt=\"SUCCESS STORY: VICTORIA BEERS AND THE MALAGA TRADE FAIR\" class=\"wp-image-39556\" srcset=\"https:\/\/grupowdi.com\/wp-content\/uploads\/2019\/08\/brand-experience-victoria-feria-malaga.jpg 1024w, https:\/\/grupowdi.com\/wp-content\/uploads\/2019\/08\/brand-experience-victoria-feria-malaga-300x200.jpg 300w, https:\/\/grupowdi.com\/wp-content\/uploads\/2019\/08\/brand-experience-victoria-feria-malaga-768x512.jpg 768w, https:\/\/grupowdi.com\/wp-content\/uploads\/2019\/08\/brand-experience-victoria-feria-malaga-980x654.jpg 980w, https:\/\/grupowdi.com\/wp-content\/uploads\/2019\/08\/brand-experience-victoria-feria-malaga-480x320.jpg 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Once again, Cervezas Victoria celebrates the Malaga Fair with Grupo WDi. Beers The Victoria beer brand, part of the Damm Group, places the point of sale as the main focus of its seasonal campaign under the claim &#8220;Victoria and Malaga are at the Feria&#8221;. When Cervezas Victoria contacted us, they were clear about what they [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":40047,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[287,1,648],"tags":[395,601,306,302,305,309,602,396,304],"class_list":["post-41640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-experience-eng","category-agencia-marketing-digital","category-trade-marketing-eng","tag-damm-group","tag-malaga-trade-fair","tag-marketing-en","tag-point-of-sale","tag-point-of-sale-action","tag-point-of-sale-activation","tag-trade-marketing-agency-en","tag-victoria-beers","tag-wdi-group"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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