{"id":41685,"date":"2021-06-29T12:54:00","date_gmt":"2021-06-29T10:54:00","guid":{"rendered":"https:\/\/grupowdi.com\/2021\/06\/29\/go-shopping-and-walk-out-the-front-door\/"},"modified":"2021-09-07T19:06:55","modified_gmt":"2021-09-07T17:06:55","slug":"go-shopping-and-walk-out-the-front-door","status":"publish","type":"post","link":"https:\/\/grupowdi.com\/en\/2021\/06\/29\/go-shopping-and-walk-out-the-front-door\/","title":{"rendered":"GO SHOPPING AND WALK OUT THE FRONT DOOR!"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">The checkout lines of Carrefour supermarkets were the first in Spain to be completely decorated with the image of a brand.<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As we all know and have experienced first-hand, once we have finished shopping and have our trolley full, it&#8217;s time to head to the <strong>checkout lines<\/strong>. <\/p>\n\n\n\n<p>Numerous products and temptations await us while it is our turn to pay.<\/p>\n\n\n\n<p>For supermarkets and hypermarkets, the checkout line is a <strong>vital hotspot<\/strong>, as its main function is to &#8220;put the icing on the cake&#8221; for our purchases. <\/p>\n\n\n\n<p>They create in us the need to buy the products they contain: chocolates, jelly beans, batteries, magazines, razors, snacks&#8230;<\/p>\n\n\n\n<p>However, the checkout line is not only of interest to supermarkets and hypermarkets, but many brands are looking for a <strong>privileged place to display their products.<\/strong><\/p>\n\n\n\n<p>The ideal for brands is to place their merchandise in an original and eye-catching way, in order to make shoppers&#8217; waiting time more pleasant while at the same time exerting a great power of seduction on them.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/grupowdi.com\/wp-content\/uploads\/2019\/03\/trade-marketing-plv-arco-linea-caja-carrefour.jpg\" alt=\"Supermarket checkout lines\" class=\"wp-image-39618\" srcset=\"https:\/\/grupowdi.com\/wp-content\/uploads\/2019\/03\/trade-marketing-plv-arco-linea-caja-carrefour.jpg 768w, https:\/\/grupowdi.com\/wp-content\/uploads\/2019\/03\/trade-marketing-plv-arco-linea-caja-carrefour-225x300.jpg 225w, https:\/\/grupowdi.com\/wp-content\/uploads\/2019\/03\/trade-marketing-plv-arco-linea-caja-carrefour-480x640.jpg 480w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>A good example of this is the <strong>decorations<\/strong> we carried out in November 2017 in the main <strong><a href=\"https:\/\/www.carrefour.es\">Carrefour<\/a><\/strong> centres in Spain.<\/p>\n\n\n\n<p>At <strong><a href=\"https:\/\/grupowdi.com\/?lang=en\">Grupo WDi<\/a><\/strong> we were pioneers in creating this exclusive decoration for a brand in a place that is traditionally occupied by various brands and products.<\/p>\n\n\n\n<p>This box line decoration consisted of the following elements: an <strong>arch<\/strong>,<strong>floor displays<\/strong>, a <strong>floor vinyl<\/strong> and <strong>decorative vinyls<\/strong> for the boxes.<\/p>\n\n\n\n<p>It is a very eye-catching decoration that is visible to the consumer from almost anywhere in the point of sale.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"791\" height=\"732\" src=\"https:\/\/grupowdi.com\/wp-content\/uploads\/2019\/03\/trade-marketing-arco-cajas-carrefour-sunbites-plv.jpg\" alt=\"Supermarket checkout lines\" class=\"wp-image-39619\" srcset=\"https:\/\/grupowdi.com\/wp-content\/uploads\/2019\/03\/trade-marketing-arco-cajas-carrefour-sunbites-plv.jpg 791w, https:\/\/grupowdi.com\/wp-content\/uploads\/2019\/03\/trade-marketing-arco-cajas-carrefour-sunbites-plv-300x278.jpg 300w, https:\/\/grupowdi.com\/wp-content\/uploads\/2019\/03\/trade-marketing-arco-cajas-carrefour-sunbites-plv-768x711.jpg 768w, https:\/\/grupowdi.com\/wp-content\/uploads\/2019\/03\/trade-marketing-arco-cajas-carrefour-sunbites-plv-480x444.jpg 480w\" sizes=\"(max-width: 791px) 100vw, 791px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This type of decoration offers benefits for everyone: for the points of sale themselves, as well as for <strong>aumentar sus ventas, ofrecen algo diferente y llamativo a sus compradores; para la marca expositora supone un aumento en sus ventas y<\/strong> <strong>The brand is introduced to those who do not yet know about it; and finally for consumers, who are offered a new product while enjoying an attractive and, why not say it, amusing decoration.<\/strong><\/p>\n\n\n\n<p><strong>Can you imagine such a decoration for your brand?<\/strong> We make it possible.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The checkout lines of Carrefour supermarkets were the first in Spain to be completely decorated with the image of a brand. As we all know and have experienced first-hand, once we have finished shopping and have our trolley full, it&#8217;s time to head to the checkout lines. Numerous products and temptations await us while it [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":39965,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[584,648],"tags":[437,438,436,306,307,302,328,611,303,304],"class_list":["post-41685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-production-and-assembly","category-trade-marketing-eng","tag-carrefour-en","tag-checkout-lines","tag-madrid-en","tag-marketing-en","tag-plv-en","tag-point-of-sale","tag-pos-design","tag-pos-production-and-assemblies","tag-trade-marketing-en-2","tag-wdi-group"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GO SHOPPING AND WALK OUT THE FRONT DOOR! | Grupo WDi<\/title>\n<meta name=\"description\" content=\"The lines of boxes can be a brand&#039;s best letter of introduction. 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