{"id":41693,"date":"2021-06-29T13:31:31","date_gmt":"2021-06-29T11:31:31","guid":{"rendered":"https:\/\/grupowdi.com\/2021\/06\/29\/the-benefits-your-brand-will-gain-from-a-360o-marketing-strategy\/"},"modified":"2021-09-07T19:06:00","modified_gmt":"2021-09-07T17:06:00","slug":"the-benefits-your-brand-will-gain-from-a-360o-marketing-strategy","status":"publish","type":"post","link":"https:\/\/grupowdi.com\/en\/2021\/06\/29\/the-benefits-your-brand-will-gain-from-a-360o-marketing-strategy\/","title":{"rendered":"BENEFITS OF A 360\u00ba MARKETING STRATEGY"},"content":{"rendered":"\n

Everyone talks about 360\u00b0 marketing, but what does this marketing strategy really encompass? When we talk about 360-degree marketing<\/strong>, we are talking about marketing that uses all the tools, elements and resources available (both to the agency and the client) to get closer to the end client, with the ultimate aim of creating value<\/strong>.<\/p>\n\n\n\n

At Grupo WDi<\/a><\/strong>somos we are experts in this type of strategy. In the following, the benefits of using this type of campaign will be explained, using the case of Scotch-Brite\u00ae<\/strong><\/a> as an example. The famous brand of cleaning utensils trusted WDi Group to carry out its annual 360 marketing campaign<\/strong> in 2018.<\/p>\n\n\n\n

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BENEFITS OF A 360\u00b0 STRATEGY<\/strong><\/h3>\n\n\n\n
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  1. Generate new opportunities for the brand<\/strong>. By pooling all the company’s communication channels, we make it possible to locate the status of the company’s relationships, which enables us to find new ways of doing business. We promoted the Scotch-Brite\u00ae Facebook page<\/a> and online communication to reflect the benefits of the product and educate on how to use it. At the same time, actions such as those carried out through street marketing<\/strong>boosted awareness of our product among a public for whom we were little known.<\/li><\/ol>\n\n\n\n
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