{"id":41705,"date":"2021-06-29T13:59:53","date_gmt":"2021-06-29T11:59:53","guid":{"rendered":"https:\/\/grupowdi.com\/2021\/06\/29\/creative-brand-activations-the-key-to-give-visibility-to-your-products\/"},"modified":"2021-10-14T12:29:19","modified_gmt":"2021-10-14T10:29:19","slug":"creative-brand-activations-the-key-to-give-visibility-to-your-products","status":"publish","type":"post","link":"https:\/\/grupowdi.com\/en\/2021\/06\/29\/creative-brand-activations-the-key-to-give-visibility-to-your-products\/","title":{"rendered":"CREATIVE BRAND ACTIVATIONS: THE KEY TO GIVE VISIBILITY TO YOUR PRODUCTS"},"content":{"rendered":"\n\n[et_pb_section admin_label=”section”]\n\t\t\t[et_pb_row admin_label=”row”]\n\t\t\t\t[et_pb_column type=”4_4″][et_pb_text admin_label=”Text”]\n

Brand activations are part of BTL  and their main objective is to make the consumer interact with the brand in a special way.<\/h3>\n\n\n\n
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One of Grupo WDi<\/a>es’ strong points is the design and implementation of brand activations<\/strong>, but… what exactly is a brand activation<\/strong>?<\/p>\n\n\n\n

Brand activations are part of the BTL (Below The Line)<\/em><\/strong> and can be described as a “The discipline that achieves interaction with consumers by making them live unique experiences that will help them remember the brand”.<\/em><\/strong>  One of its key features is that it takes place in unexpected places, such as the point of sale.<\/strong><\/p>\n\n\n\n

A brand activation<\/strong> should enhance the emotions<\/strong> of those who experience it by playing with creativity. It must make the consumer interact with the brand<\/strong> in a special, different and even fun way… creating surprising and unique moments that make other consumers feel tempted to experience them too.<\/p>\n\n\n\n

The key<\/strong> points to carry out a good brand activation will be:<\/p>\n\n\n\n