{"id":41715,"date":"2021-06-30T09:42:24","date_gmt":"2021-06-30T07:42:24","guid":{"rendered":"https:\/\/grupowdi.com\/2021\/06\/30\/barbies-brand-experience-strategy-barbie-makes-little-ones-dreams-come-true\/"},"modified":"2021-09-07T19:02:05","modified_gmt":"2021-09-07T17:02:05","slug":"barbies-brand-experience-strategy-barbie-makes-little-ones-dreams-come-true","status":"publish","type":"post","link":"https:\/\/grupowdi.com\/en\/2021\/06\/30\/barbies-brand-experience-strategy-barbie-makes-little-ones-dreams-come-true\/","title":{"rendered":"BARBIE&#8217;S BRAND EXPERIENCE STRATEGY: BARBIE MAKES LITTLE ONES&#8217; DREAMS COME TRUE!"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Barbie has a new strategy focused on empowering and boostering the youngest&#8230; You can be anything you want.<\/h2>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Earlier, we discussed the latest approach that <strong>Barbie has given her strategy a global reach with her campaign<\/strong> <a href=\"https:\/\/www.barbie.com\/es-es\/youcanbeanything\/\"><strong>&#8220;You can be anything you want to be.<\/strong> <\/a> The campaign invites children to dream about what they want to be, to find their own path and to learn that with effort nothing is impossible. Barbie&#8217;s new Brand Experience campaign empowers children to achieve their dreams.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the intention of focusing on this and making it a reality, at its latest <strong><a href=\"https:\/\/grupowdi.com\/2018\/01\/03\/un-plato-virtual-de-barbie-para-los-mas-peques\/\">point-of-sale events<\/a><\/strong>, Barbie raffled off a series of <strong>&#8220;family experiences&#8221;<\/strong> to make little ones&#8217; dreams come true. The aim was to make them feel like real professionals for a day and they could become designers, doctors, dancers, pastry chefs, scientists&#8230; together with their families.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/grupowdi.com\/wp-content\/uploads\/2018\/05\/diseno-06-1024x558.jpg\" alt=\"\" class=\"wp-image-7569\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">There are already many lucky people who, thanks to <strong>Barbie<\/strong>, are fulfilling their dreams&#8230; so far we have been able to enjoy real &#8220;mini vets&#8221;, &#8220;mini singers&#8221;, &#8220;mini designers&#8221;&#8230; With Brand Experience Barbie everything is possible.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">A complete experience to remember<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">In order to give the winning families a complete <strong>brand experience<\/strong> <strong>Barbie<\/strong> invited them to spend a weekend with a difference. They would enjoy a weekend stay in some of the best hotels in Spain. Moreover, we must not forget that for these experiences we had the collaboration of <strong>great professionals<\/strong> from different sectors willing to make families live an unforgettable day. Among them, the dancer and choreographer <strong>Quique Guijarro<\/strong>, the young designer <strong>Vanessa Millares<\/strong>, the <a href=\"https:\/\/www.faunia.es\/\"><strong>Faunia<\/strong><\/a> park, the music recording studio <a href=\"https:\/\/www.abuelitastudios.com\/\"><strong>Abuelita Studios<\/strong><\/a>&#8230; They are sure to remember the experience fondly!<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/grupowdi.com\/wp-content\/uploads\/2018\/05\/vet-01-1024x558.jpg\" alt=\"\" class=\"wp-image-7572\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Without a doubt&#8230; the best part of each and every one of the experiences was being able to enjoy the excitement, the smiles and the involvement of the little ones&#8230; those who, by far, have enjoyed these experiences the most.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For brands, offering such<strong>brand experiences<\/strong><strong>is<\/strong> essential to strengthen the emotional bond between them and their customers. Nowadays, it is very important to get consumers involved and to make them feel an important part (protagonists) of these experiences.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"558\" src=\"https:\/\/grupowdi.com\/wp-content\/uploads\/2018\/05\/experiencia-marca-barbie-tu-puedes-ser.jpg\" alt=\"brand experience\" class=\"wp-image-39673\" srcset=\"https:\/\/grupowdi.com\/wp-content\/uploads\/2018\/05\/experiencia-marca-barbie-tu-puedes-ser.jpg 1024w, https:\/\/grupowdi.com\/wp-content\/uploads\/2018\/05\/experiencia-marca-barbie-tu-puedes-ser-300x163.jpg 300w, https:\/\/grupowdi.com\/wp-content\/uploads\/2018\/05\/experiencia-marca-barbie-tu-puedes-ser-768x419.jpg 768w, https:\/\/grupowdi.com\/wp-content\/uploads\/2018\/05\/experiencia-marca-barbie-tu-puedes-ser-980x534.jpg 980w, https:\/\/grupowdi.com\/wp-content\/uploads\/2018\/05\/experiencia-marca-barbie-tu-puedes-ser-480x262.jpg 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">At <a href=\"https:\/\/grupowdi.com\/?lang=en\"><strong>Grupo WDi<\/strong><\/a>tenemos we have experience in this type of actions and we can assure you that, as long as these experiences are designed and carried out with the consumer as the central focus, the result will be positive, achieving that emotional link between brand and consumer that is so desired.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Barbie has a new strategy focused on empowering and boostering the youngest&#8230; You can be anything you want. Earlier, we discussed the latest approach that Barbie has given her strategy a global reach with her campaign &#8220;You can be anything you want to be. The campaign invites children to dream about what they want to [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":39956,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[287,1,648],"tags":[467,417,315,302,305,309,468],"class_list":["post-41715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-experience-eng","category-agencia-marketing-digital","category-trade-marketing-eng","tag-barbie-en-2","tag-brand-experiences-en-2","tag-organisation-of-events","tag-point-of-sale","tag-point-of-sale-action","tag-point-of-sale-activation","tag-you-can-be-anything-you-want"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BARBIE BRAND EXPERIENCE: MAKE DREAMS COME TRUE!<\/title>\n<meta name=\"description\" content=\"Barbie brand experiences were the prizes for the winners of Barbie You Can Be Anything You Want. 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