{"id":41751,"date":"2021-06-30T11:02:44","date_gmt":"2021-06-30T09:02:44","guid":{"rendered":"https:\/\/grupowdi.com\/2021\/06\/30\/bing-summer-party-un-afterwork-diferente\/"},"modified":"2021-09-15T17:51:41","modified_gmt":"2021-09-15T15:51:41","slug":"bing-summer-party-afterwork-event","status":"publish","type":"post","link":"https:\/\/grupowdi.com\/en\/2021\/06\/30\/bing-summer-party-afterwork-event\/","title":{"rendered":"BING SUMMER PARTY: A DIFFERENT AFTERWORK"},"content":{"rendered":"\n<h2 class=\"p1 wp-block-heading\"><span class=\"s1\">Summer Party, Bing&#8217;s amazing afterwork <\/span><\/h2>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span class=\"s1\">On the 29th of June a different afterwork was held in Madrid, in &#8220;La Contrase\u00f1a&#8221;: Bing Summer Party.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">At Grupo WDi we had the pleasure of organising an event for <strong>Bing<\/strong> that brought together different media agencies in a different and relaxed atmosphere: Bing Summer Party.<strong><\/strong>  <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">The first step was to transform <strong>&#8220;La Contrase\u00f1a&#8221;<\/strong> (an essential venue in Madrid&#8217;s nightlife) into a totally different space, as never seen before: luminous corp\u00f3reos, funny pictures with famous phrases, funny messages in unexpected places, special lighting, DJ?<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/grupowdi.com\/wp-content\/uploads\/2017\/07\/brand-experience-evento-corporativo-bing-6.jpg\" alt=\"a different kind of afterwork\" class=\"wp-image-39698\" srcset=\"https:\/\/grupowdi.com\/wp-content\/uploads\/2017\/07\/brand-experience-evento-corporativo-bing-6.jpg 1024w, https:\/\/grupowdi.com\/wp-content\/uploads\/2017\/07\/brand-experience-evento-corporativo-bing-6-300x200.jpg 300w, https:\/\/grupowdi.com\/wp-content\/uploads\/2017\/07\/brand-experience-evento-corporativo-bing-6-768x512.jpg 768w, https:\/\/grupowdi.com\/wp-content\/uploads\/2017\/07\/brand-experience-evento-corporativo-bing-6-980x654.jpg 980w, https:\/\/grupowdi.com\/wp-content\/uploads\/2017\/07\/brand-experience-evento-corporativo-bing-6-480x320.jpg 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Upon arrival at the event, guests received a very special accreditation: a bracelet and a paipai to &#8220;fight&#8221; the summer heat. <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">In addition, they were given the opportunity to open the night with a photo at the party&#8217;s <strong>photocall<\/strong> accompanied by floats and different props.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">During the party, different dynamics were developed to help the attendees to interact with each other and to have a fun time.<strong><\/strong> <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">For example, a game was run to find the complementary part of your Bing &#8220;search engine&#8221;.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Each guest received a postcard with either a Bing search bar or a results page&#8230; the first 5 couples to &#8220;complete their search&#8221; received a very special surprise prize that was given away during the party: A mini Bing drone!<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/grupowdi.com\/wp-content\/uploads\/2017\/07\/brand-experience-evento-corporativo-bing-5.jpg\" alt=\"a different kind of afterwork, Bing and Grupo WDi\" class=\"wp-image-39699\" srcset=\"https:\/\/grupowdi.com\/wp-content\/uploads\/2017\/07\/brand-experience-evento-corporativo-bing-5.jpg 1024w, https:\/\/grupowdi.com\/wp-content\/uploads\/2017\/07\/brand-experience-evento-corporativo-bing-5-300x200.jpg 300w, https:\/\/grupowdi.com\/wp-content\/uploads\/2017\/07\/brand-experience-evento-corporativo-bing-5-768x512.jpg 768w, https:\/\/grupowdi.com\/wp-content\/uploads\/2017\/07\/brand-experience-evento-corporativo-bing-5-980x654.jpg 980w, https:\/\/grupowdi.com\/wp-content\/uploads\/2017\/07\/brand-experience-evento-corporativo-bing-5-480x320.jpg 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"p1\"><span class=\"s1\">In addition, to liven up the event and surprise everyone, a <strong>surprise show<\/strong> took place in which a group of dancers led by the choreographer <a href=\"https:\/\/www.quiqueguijarro.com\/\"><strong>Quique Guijarro<\/strong><\/a>mingled among the attendees to perform 2 dance passes to impress everyone. <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">To close the evening and the event, each guest received their own <strong>Bing <em>&#8220;summer kit&#8221;<\/em><\/strong>: a fabric backpack full of gifts and surprises that left no one indifferent&#8230; no one left without their gift!<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/grupowdi.com\/wp-content\/uploads\/2017\/07\/brand-experience-evento-corporativo-bing-4.jpg\" alt=\"a different kind of afterwork, Bing and Grupo WDi\" class=\"wp-image-39700\" srcset=\"https:\/\/grupowdi.com\/wp-content\/uploads\/2017\/07\/brand-experience-evento-corporativo-bing-4.jpg 1024w, https:\/\/grupowdi.com\/wp-content\/uploads\/2017\/07\/brand-experience-evento-corporativo-bing-4-300x200.jpg 300w, https:\/\/grupowdi.com\/wp-content\/uploads\/2017\/07\/brand-experience-evento-corporativo-bing-4-768x512.jpg 768w, https:\/\/grupowdi.com\/wp-content\/uploads\/2017\/07\/brand-experience-evento-corporativo-bing-4-980x654.jpg 980w, https:\/\/grupowdi.com\/wp-content\/uploads\/2017\/07\/brand-experience-evento-corporativo-bing-4-480x320.jpg 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"p1\"><strong><span class=\"s1\">A unique and fun event that the guests were delighted with. <\/span><\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Summer Party, Bing&#8217;s amazing afterwork On the 29th of June a different afterwork was held in Madrid, in &#8220;La Contrase\u00f1a&#8221;: Bing Summer Party. At Grupo WDi we had the pleasure of organising an event for Bing that brought together different media agencies in a different and relaxed atmosphere: Bing Summer Party. The first step was [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":39947,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[287,1],"tags":[631,440,417,384,596,483,315],"class_list":["post-41751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-experience-eng","category-agencia-marketing-digital","tag-afterowrk-bing-en","tag-bing-en-2","tag-brand-experiences-en-2","tag-event","tag-event-agency","tag-microsoft-en-2","tag-organisation-of-events"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BING SUMMER PARTY: A DIFFERENT AFTERWORK | Grupo WDi<\/title>\n<meta name=\"description\" content=\"Discover Bing&#039;s afterwork, the Bing Summer Party 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