{"id":41782,"date":"2021-06-30T11:59:54","date_gmt":"2021-06-30T09:59:54","guid":{"rendered":"https:\/\/grupowdi.com\/2021\/06\/30\/how-to-succeed-with-an-integrated-campaign-scotch-and-its-christmas-elves\/"},"modified":"2021-09-14T19:51:17","modified_gmt":"2021-09-14T17:51:17","slug":"success-integrated-marketing-campaign-scotch-elves-xmas","status":"publish","type":"post","link":"https:\/\/grupowdi.com\/en\/2021\/06\/30\/success-integrated-marketing-campaign-scotch-elves-xmas\/","title":{"rendered":"HOW TO SUCCEED WITH AN INTEGRATED CAMPAIGN: SCOTCH AND ITS CHRISTMAS ELVES"},"content":{"rendered":"\n

Scotch with positive results with a comprehensive campaign <\/h2>\n\n\n\n
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When we talk about an integrated or 360\u00ba campaign, we refer to a strategy that is carried out in different media such as radio, press, online media, point of sale, etc.<\/p>\n\n\n\n

The aim of these campaigns is to engage your consumers by getting the message across in an effective way but without saturating them.<\/p>\n\n\n\n

The first step when planning a 360\u00ba strategy<\/strong> is to define our target audience and to thoroughly plan the steps to be taken in order to obtain an attractive and effective result. <\/p>\n\n\n\n

It will be important to bear in mind that although there are different media, the message to be conveyed must always be the same and must be adapted in a different and original way to each format.<\/p>\n\n\n\n

This Christmas, Grupo WD<\/a><\/strong>i<\/strong><\/a>has had the great fortune of being able to design and carry out a comprehensive Christmas campaign for Scotch\u00ae<\/strong><\/a> tapes (a brand of the American multinational 3M). <\/p>\n\n\n\n

The campaign consisted of the following events:<\/p>\n\n\n\n

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