{"id":46510,"date":"2021-11-30T12:43:56","date_gmt":"2021-11-30T11:43:56","guid":{"rendered":"https:\/\/grupowdi.com\/2021\/11\/30\/wdi-group-winners-of-the-agripina-awards-2021\/"},"modified":"2021-12-15T10:53:57","modified_gmt":"2021-12-15T09:53:57","slug":"wdi-group-winners-of-the-agripina-awards-2021","status":"publish","type":"post","link":"https:\/\/grupowdi.com\/en\/2021\/11\/30\/wdi-group-winners-of-the-agripina-awards-2021\/","title":{"rendered":"WDi GROUP WINNERS OF THE AGRIPINA AWARDS 2021"},"content":{"rendered":"\n<p><strong><em>The Agripina Awards are back, and we&#8217;re back with them! This year, the &#8216;packaging&#8217; category is ours! The packaging design project for MAIKAI PETS has been selected as the winner in this category.<\/em><\/strong><\/p>\n\n<p><strong>The 11th edition of the <a href=\"https:\/\/premiosagripina.es\/ranking-xi-edicion\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agripina Awards<\/a><\/strong>, the Spanish Festival of Advertising, Marketing and Communication, took place on <strong>November 25<\/strong>, where multiple agencies presented their best projects to <strong>be awarded for their creativity.<\/strong><\/p>\n\n<p class=\"has-text-align-center\"><em>In this 11th edition, Agripina returns to its origins, where creativity is engraved on the skin. Creativity and Communication<strong>cross<\/strong>borders.<\/em><\/p>\n\n<p class=\"has-text-align-center\"><strong><em>They withstand<\/em><\/strong> <em>storms.<\/em><\/p>\n\n<p class=\"has-text-align-center\"><strong><em>They destroy<\/em><\/strong> <em>impenetrable barriers.<\/em><\/p>\n\n<p class=\"has-text-align-center\"><em>And<strong>they rise to<\/strong> unthinkable heights.<\/em><\/p>\n\n<p class=\"has-text-align-center\"><em>Why? Because they captivate us, <strong>they move us.<\/strong> They shake up the established and shake the foundations. Because they illuminate<strong>ideas<\/strong>, because they build <strong>emotions&#8217;<\/strong>&#8216;.<\/em><\/p>\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/grupowdi.com\/wp-content\/uploads\/2021\/11\/GRUPO-WDI-PREMIOS-AGRIPINA-4-769x1024.jpg\" alt=\"Agripina Team Awards\" class=\"wp-image-46422\" width=\"-131\" height=\"-174\"\/><figcaption><em>Agripina Awards 2021<\/em><\/figcaption><\/figure><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>Campaigns<\/strong> presented at the Agripina Awards<\/h2>\n\n<p>More than 100 advertising campaigns were submitted this year, including <strong>four WDi Group campaigns.<\/strong><\/p>\n\n<ul class=\"wp-block-list\"><li><strong>Shine with your candy (Scotch-Brite\u00ae): Events<\/strong><\/li><\/ul>\n\n<p>Shine with your candy is one of our favorite events. In it we had the baking influencer Alma Cupcakes, with whom we did a baking workshop. To do so, we created an event where Alma made a cake in the shape of a Scotch-Brite\u00ae scouring pad and spread the word on social media.<\/p>\n\n<ul class=\"wp-block-list\"><li><strong>SHOP IN SHOP (DE\u2019LONGHI EL CORTE INGL\u00c9S): Stand<\/strong><\/li><\/ul>\n\n<p>DeLonghi&#8217;s Shop in Shop was also one of our success stories. In this project we created a space for the brand that transmits presence within the line, elegance and sobriety. The booth consisted of three main pieces of furniture, with its own display and exhibition space.<\/p>\n\n<ul class=\"wp-block-list\"><li><strong>PREMIUM SPACE (CEYS BAZAROT): Stand<\/strong><\/li><\/ul>\n\n<p>In the case of Ceys, we created a space for the brand within the shelf that would generate brand image and where consumers could self-stock the products without help. In this way we generated not only visibility, but also brand image and new consumers thanks to the production of the stand.<\/p>\n\n<ul class=\"wp-block-list\"><li><strong>For A Happy Pets Life (MAIKAI Pets): Packaging<\/strong><\/li><\/ul>\n\n<p>Finally, MAIKAI Pets was a finalist (and winner) thanks to its sustainable packaging. Our mission with this brand is to offer the market natural and healthy products without losing quality and being environmentally responsible, thus generating awareness among consumers.<\/p>\n\n<p>We are proud to say that of these four projects, three were finalists:<em>Shop in Shop<\/em> by De&#8217;Longhi, <em>Shine with your candy<\/em> by Scotch-Brite\u00ae and <em>For a Happy Pets Life<\/em>by MAIKAI Pets.<\/p>\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/grupowdi.com\/wp-content\/uploads\/2021\/11\/GRUPO-WDI-PREMIOS-AGRIPINA-1024x768.jpeg\" alt=\"Team at the Agripina Awards\" class=\"wp-image-46424\" width=\"702\" height=\"526\"\/><figcaption><em>Team WDi Group with the Packaging Award<\/em><\/figcaption><\/figure><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>Our little (or not so little) winner.<\/strong><\/h2>\n\n<p>Yes, we treat our campaigns like babies, because they deserve all the pampering in the world. Maybe that&#8217;s why our <strong>MAIKAI Pets<\/strong> <strong>packaging<\/strong><strong>for A Happy Pets Life<\/strong> was this year&#8217;s champion.<\/p>\n\n<p>Thanks to its <strong><a href=\"https:\/\/grupowdi.com\/project\/maikai-packaging-for-a-happy-pets-life\/?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">sustainable packaging,<\/a><\/strong> with different colors for the 9 products available, the brand does not neglect an attractive design to protect its ecological footprint.<\/p>\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/grupowdi.com\/wp-content\/uploads\/2021\/11\/GRUPO-WDI-PREMIOS-AGRIPINA-3-768x1024.jpeg\" alt=\"Maikai receives award in Agripina Awards\" class=\"wp-image-46426\" width=\"605\" height=\"806\"\/><figcaption><em>Team WDi Awards Ceremony<\/em><\/figcaption><\/figure><\/div>\n\n<p>The <strong>production of the packaging<\/strong> was the key point for the brand to demonstrate i<strong>ts commitment to environmental care.<\/strong> For this reason, the packaging is made from <strong>sustainable and 100% recyclable materials.<\/strong><\/p>\n\n<p><strong>&#8211; The snack bags are made of recyclable paper,<\/strong> which helps eliminate waste in plastic materials.<\/p>\n\n<p>&#8211; Some of the boxes are made from <strong>recycled cardboard<\/strong>, others from <strong>FSC-certified cardboard,<\/strong> which comes from forests that are responsibly reforested, and whatever materials are used, truly sustainable materials are always used.<\/p>\n\n<p>We are thrilled to say that yes, we were able to attend the awards in person, although this time we missed the crown, just as we did at the <a href=\"https:\/\/grupowdi.com\/2021\/06\/30\/agripina-awards-2-prizes-groupowdi\/?lang=en\">2017 Agripina Awards.<\/a> New times call for more original forms of crowning.<\/p>\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"es\" dir=\"ltr\">Hoy os agradecemos a todos los que vinisteis a la gala y los que os presentasteis a los premios, sin vosotros este festival no se podr\u00eda celebrar.<br><br>\u00a1Enhorabuena a todos los ganadores!<a href=\"https:\/\/twitter.com\/hashtag\/Agripina11?src=hash&amp;ref_src=twsrc%5Etfw\">#Agripina11<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Ganadores?src=hash&amp;ref_src=twsrc%5Etfw\">#Ganadores<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Gala2021?src=hash&amp;ref_src=twsrc%5Etfw\">#Gala2021<\/a> <a href=\"https:\/\/t.co\/SKRXIG4JMG\">pic.twitter.com\/SKRXIG4JMG<\/a><\/p>&mdash; Premios Agripina (@premiosagripina) <a href=\"https:\/\/twitter.com\/premiosagripina\/status\/1464268653428412435?ref_src=twsrc%5Etfw\">November 26, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><figcaption><em>Agripina 2021 Awards Ceremony<\/em><\/figcaption><\/figure>\n\n<p>So the Kings will be celebrating in our Madrid office, which you can contact at any time if you want your campaign to be the winner of the XII edition of the Agripina Awards. It is not persuasion, it is a promise.<\/p>\n\n<p>In the meantime, we will be working to create campaigns that outperform every day and make our clients always feel the peace of mind of practicing <a href=\"https:\/\/grupowdi.com\/about-us\/?lang=en\">Kingness.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Grupo WDi has won the 2021 Agripina Awards in the Packaging category, with Maikai Pets and its sustainable packaging.<\/p>\n","protected":false},"author":11,"featured_media":46427,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[594,583],"tags":[476,371,688,461,585],"class_list":["post-46510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grupo-wdi-corporate","category-sustainability","tag-agripina-en","tag-agripina-awards","tag-maikai-en","tag-packaging-en","tag-sustainability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WDi GROUP WINNERS OF THE AGRIPINA AWARDS 2021 | Grupo WDi<\/title>\n<meta name=\"description\" content=\"Grupo WDi has won the 2021 Agripina Awards in the Packaging category, with Maikai Pets and its sustainable packaging.\" \/>\n<meta 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