{"id":46588,"date":"2022-01-19T11:57:45","date_gmt":"2022-01-19T10:57:45","guid":{"rendered":"https:\/\/grupowdi.com\/2022\/01\/19\/rebranding-when-is-it-necessary-for-my-brand\/"},"modified":"2022-01-20T12:46:49","modified_gmt":"2022-01-20T11:46:49","slug":"rebranding-when-is-it-necessary-for-my-brand","status":"publish","type":"post","link":"https:\/\/grupowdi.com\/en\/2022\/01\/19\/rebranding-when-is-it-necessary-for-my-brand\/","title":{"rendered":"Rebranding, when is it necessary for my brand?"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Rebranding is a process that a brand undergoes to change certain aspects of the brand such as visual identity, audience or values.<\/p>\n","protected":false},"author":11,"featured_media":46562,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[600],"tags":[702,392,322],"class_list":["post-46588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-curiosities","tag-brand-en","tag-design-en","tag-rebranding-en"],"yoast_head":"\nRebranding, when is it necessary for my brand? | Grupo WDi<\/title>\n<meta name=\"description\" content=\"Rebranding is necessary for brands to respond to today's needs, and in this post we tell you how.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grupowdi.com\/en\/2022\/01\/19\/rebranding-when-is-it-necessary-for-my-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rebranding, when is it necessary for my brand? | Grupo WDi\" \/>\n<meta property=\"og:description\" content=\"Rebranding is necessary for brands to respond to today's needs, and in this post we tell you how.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/grupowdi.com\/en\/2022\/01\/19\/rebranding-when-is-it-necessary-for-my-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Grupo WDi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GrupoWDi\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-19T10:57:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-20T11:46:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/grupowdi.com\/wp-content\/uploads\/2022\/01\/Rebranding.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2468\" \/>\n\t<meta property=\"og:image:height\" content=\"1426\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"LeticiaA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GrupoWDI\" \/>\n<meta name=\"twitter:site\" content=\"@GrupoWDI\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"LeticiaA\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/grupowdi.com\\\/en\\\/2022\\\/01\\\/19\\\/rebranding-when-is-it-necessary-for-my-brand\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/grupowdi.com\\\/en\\\/2022\\\/01\\\/19\\\/rebranding-when-is-it-necessary-for-my-brand\\\/\"},\"author\":{\"name\":\"LeticiaA\",\"@id\":\"https:\\\/\\\/grupowdi.com\\\/en\\\/#\\\/schema\\\/person\\\/515471ae5eaff04defd07d84c0131a11\"},\"headline\":\"Rebranding, when is it necessary for my brand?\",\"datePublished\":\"2022-01-19T10:57:45+00:00\",\"dateModified\":\"2022-01-20T11:46:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/grupowdi.com\\\/en\\\/2022\\\/01\\\/19\\\/rebranding-when-is-it-necessary-for-my-brand\\\/\"},\"wordCount\":8,\"publisher\":{\"@id\":\"https:\\\/\\\/grupowdi.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/grupowdi.com\\\/en\\\/2022\\\/01\\\/19\\\/rebranding-when-is-it-necessary-for-my-brand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/grupowdi.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Rebranding.jpg\",\"keywords\":[\"Brand\",\"design\",\"rebranding\"],\"articleSection\":[\"Curiosities\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/grupowdi.com\\\/en\\\/2022\\\/01\\\/19\\\/rebranding-when-is-it-necessary-for-my-brand\\\/\",\"url\":\"https:\\\/\\\/grupowdi.com\\\/en\\\/2022\\\/01\\\/19\\\/rebranding-when-is-it-necessary-for-my-brand\\\/\",\"name\":\"Rebranding, when is it necessary for my brand? | Grupo WDi\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/grupowdi.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/grupowdi.com\\\/en\\\/2022\\\/01\\\/19\\\/rebranding-when-is-it-necessary-for-my-brand\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/grupowdi.com\\\/en\\\/2022\\\/01\\\/19\\\/rebranding-when-is-it-necessary-for-my-brand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/grupowdi.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Rebranding.jpg\",\"datePublished\":\"2022-01-19T10:57:45+00:00\",\"dateModified\":\"2022-01-20T11:46:49+00:00\",\"description\":\"Rebranding is necessary for brands to respond to today's needs, and in this post we tell you how.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/grupowdi.com\\\/en\\\/2022\\\/01\\\/19\\\/rebranding-when-is-it-necessary-for-my-brand\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/grupowdi.com\\\/en\\\/2022\\\/01\\\/19\\\/rebranding-when-is-it-necessary-for-my-brand\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/grupowdi.com\\\/en\\\/2022\\\/01\\\/19\\\/rebranding-when-is-it-necessary-for-my-brand\\\/#primaryimage\",\"url\":\"https:\\\/\\\/grupowdi.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Rebranding.jpg\",\"contentUrl\":\"https:\\\/\\\/grupowdi.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Rebranding.jpg\",\"width\":2468,\"height\":1426,\"caption\":\"Dedo se\u00f1ala la palabra rebranding\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/grupowdi.com\\\/en\\\/2022\\\/01\\\/19\\\/rebranding-when-is-it-necessary-for-my-brand\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/grupowdi.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Rebranding, when is it necessary for my brand?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/grupowdi.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/grupowdi.com\\\/en\\\/\",\"name\":\"Grupo WDi\",\"description\":\"WDi, tu agencia de trade marketing,retail y mucho m\u00e1s\",\"publisher\":{\"@id\":\"https:\\\/\\\/grupowdi.com\\\/en\\\/#organization\"},\"alternateName\":\"Grupo WDi\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/grupowdi.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/grupowdi.com\\\/en\\\/#organization\",\"name\":\"GRUPO WDI\",\"alternateName\":\"GRUPO WDI - Agencia de Marketing Expertos en Trade Marketing, Retail y Eventos\",\"url\":\"https:\\\/\\\/grupowdi.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/grupowdi.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/grupowdi.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/logo_principal_2022_WDi-fondo-blanco.jpg\",\"contentUrl\":\"https:\\\/\\\/grupowdi.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/logo_principal_2022_WDi-fondo-blanco.jpg\",\"width\":1971,\"height\":1241,\"caption\":\"GRUPO WDI\"},\"image\":{\"@id\":\"https:\\\/\\\/grupowdi.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/GrupoWDi\",\"https:\\\/\\\/x.com\\\/GrupoWDI\",\"https:\\\/\\\/www.instagram.com\\\/grupowdi\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/grupo-wdi\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/GrupoWDI\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/grupowdi.com\\\/en\\\/#\\\/schema\\\/person\\\/515471ae5eaff04defd07d84c0131a11\",\"name\":\"LeticiaA\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/023690447f974b76526e5a2c2cb9d44272d45de46cf6b1c31f484e3abf24d2ef?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/023690447f974b76526e5a2c2cb9d44272d45de46cf6b1c31f484e3abf24d2ef?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/023690447f974b76526e5a2c2cb9d44272d45de46cf6b1c31f484e3abf24d2ef?s=96&d=mm&r=g\",\"caption\":\"LeticiaA\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Rebranding, when is it necessary for my brand? | Grupo WDi","description":"Rebranding is necessary for brands to respond to today's needs, and in this post we tell you how.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/grupowdi.com\/en\/2022\/01\/19\/rebranding-when-is-it-necessary-for-my-brand\/","og_locale":"en_US","og_type":"article","og_title":"Rebranding, when is it necessary for my brand? | Grupo WDi","og_description":"Rebranding is necessary for brands to respond to today's needs, and in this post we tell you how.","og_url":"https:\/\/grupowdi.com\/en\/2022\/01\/19\/rebranding-when-is-it-necessary-for-my-brand\/","og_site_name":"Grupo WDi","article_publisher":"https:\/\/www.facebook.com\/GrupoWDi","article_published_time":"2022-01-19T10:57:45+00:00","article_modified_time":"2022-01-20T11:46:49+00:00","og_image":[{"width":2468,"height":1426,"url":"https:\/\/grupowdi.com\/wp-content\/uploads\/2022\/01\/Rebranding.jpg","type":"image\/jpeg"}],"author":"LeticiaA","twitter_card":"summary_large_image","twitter_creator":"@GrupoWDI","twitter_site":"@GrupoWDI","twitter_misc":{"Written by":"LeticiaA"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/grupowdi.com\/en\/2022\/01\/19\/rebranding-when-is-it-necessary-for-my-brand\/#article","isPartOf":{"@id":"https:\/\/grupowdi.com\/en\/2022\/01\/19\/rebranding-when-is-it-necessary-for-my-brand\/"},"author":{"name":"LeticiaA","@id":"https:\/\/grupowdi.com\/en\/#\/schema\/person\/515471ae5eaff04defd07d84c0131a11"},"headline":"Rebranding, when is it necessary for my brand?","datePublished":"2022-01-19T10:57:45+00:00","dateModified":"2022-01-20T11:46:49+00:00","mainEntityOfPage":{"@id":"https:\/\/grupowdi.com\/en\/2022\/01\/19\/rebranding-when-is-it-necessary-for-my-brand\/"},"wordCount":8,"publisher":{"@id":"https:\/\/grupowdi.com\/en\/#organization"},"image":{"@id":"https:\/\/grupowdi.com\/en\/2022\/01\/19\/rebranding-when-is-it-necessary-for-my-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/grupowdi.com\/wp-content\/uploads\/2022\/01\/Rebranding.jpg","keywords":["Brand","design","rebranding"],"articleSection":["Curiosities"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/grupowdi.com\/en\/2022\/01\/19\/rebranding-when-is-it-necessary-for-my-brand\/","url":"https:\/\/grupowdi.com\/en\/2022\/01\/19\/rebranding-when-is-it-necessary-for-my-brand\/","name":"Rebranding, when is it necessary for my brand? | Grupo WDi","isPartOf":{"@id":"https:\/\/grupowdi.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/grupowdi.com\/en\/2022\/01\/19\/rebranding-when-is-it-necessary-for-my-brand\/#primaryimage"},"image":{"@id":"https:\/\/grupowdi.com\/en\/2022\/01\/19\/rebranding-when-is-it-necessary-for-my-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/grupowdi.com\/wp-content\/uploads\/2022\/01\/Rebranding.jpg","datePublished":"2022-01-19T10:57:45+00:00","dateModified":"2022-01-20T11:46:49+00:00","description":"Rebranding is necessary for brands to respond to today's needs, and in this post we tell you how.","breadcrumb":{"@id":"https:\/\/grupowdi.com\/en\/2022\/01\/19\/rebranding-when-is-it-necessary-for-my-brand\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/grupowdi.com\/en\/2022\/01\/19\/rebranding-when-is-it-necessary-for-my-brand\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/grupowdi.com\/en\/2022\/01\/19\/rebranding-when-is-it-necessary-for-my-brand\/#primaryimage","url":"https:\/\/grupowdi.com\/wp-content\/uploads\/2022\/01\/Rebranding.jpg","contentUrl":"https:\/\/grupowdi.com\/wp-content\/uploads\/2022\/01\/Rebranding.jpg","width":2468,"height":1426,"caption":"Dedo se\u00f1ala la palabra rebranding"},{"@type":"BreadcrumbList","@id":"https:\/\/grupowdi.com\/en\/2022\/01\/19\/rebranding-when-is-it-necessary-for-my-brand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/grupowdi.com\/en\/"},{"@type":"ListItem","position":2,"name":"Rebranding, when is it necessary for my brand?"}]},{"@type":"WebSite","@id":"https:\/\/grupowdi.com\/en\/#website","url":"https:\/\/grupowdi.com\/en\/","name":"Grupo WDi","description":"WDi, tu agencia de trade marketing,retail y mucho m\u00e1s","publisher":{"@id":"https:\/\/grupowdi.com\/en\/#organization"},"alternateName":"Grupo WDi","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/grupowdi.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/grupowdi.com\/en\/#organization","name":"GRUPO WDI","alternateName":"GRUPO WDI - Agencia de Marketing Expertos en Trade Marketing, Retail y Eventos","url":"https:\/\/grupowdi.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/grupowdi.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/grupowdi.com\/wp-content\/uploads\/2022\/06\/logo_principal_2022_WDi-fondo-blanco.jpg","contentUrl":"https:\/\/grupowdi.com\/wp-content\/uploads\/2022\/06\/logo_principal_2022_WDi-fondo-blanco.jpg","width":1971,"height":1241,"caption":"GRUPO WDI"},"image":{"@id":"https:\/\/grupowdi.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/GrupoWDi","https:\/\/x.com\/GrupoWDI","https:\/\/www.instagram.com\/grupowdi\/","https:\/\/www.linkedin.com\/company\/grupo-wdi","https:\/\/www.youtube.com\/c\/GrupoWDI"]},{"@type":"Person","@id":"https:\/\/grupowdi.com\/en\/#\/schema\/person\/515471ae5eaff04defd07d84c0131a11","name":"LeticiaA","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/023690447f974b76526e5a2c2cb9d44272d45de46cf6b1c31f484e3abf24d2ef?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/023690447f974b76526e5a2c2cb9d44272d45de46cf6b1c31f484e3abf24d2ef?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/023690447f974b76526e5a2c2cb9d44272d45de46cf6b1c31f484e3abf24d2ef?s=96&d=mm&r=g","caption":"LeticiaA"}}]}},"_links":{"self":[{"href":"https:\/\/grupowdi.com\/en\/wp-json\/wp\/v2\/posts\/46588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grupowdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grupowdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grupowdi.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/grupowdi.com\/en\/wp-json\/wp\/v2\/comments?post=46588"}],"version-history":[{"count":0,"href":"https:\/\/grupowdi.com\/en\/wp-json\/wp\/v2\/posts\/46588\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grupowdi.com\/en\/wp-json\/wp\/v2\/media\/46562"}],"wp:attachment":[{"href":"https:\/\/grupowdi.com\/en\/wp-json\/wp\/v2\/media?parent=46588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grupowdi.com\/en\/wp-json\/wp\/v2\/categories?post=46588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grupowdi.com\/en\/wp-json\/wp\/v2\/tags?post=46588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}