{"id":50757,"date":"2026-05-18T11:44:04","date_gmt":"2026-05-18T09:44:04","guid":{"rendered":"https:\/\/grupowdi.com\/?p=50757"},"modified":"2026-10-21T09:30:38","modified_gmt":"2026-10-21T07:30:38","slug":"choose-best-pos-materials","status":"publish","type":"post","link":"https:\/\/grupowdi.com\/en\/2026\/05\/18\/choose-best-pos-materials\/","title":{"rendered":"How to choose the best POS materials for your campaign"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">POS materials (point-of-sale advertising) are much more than a physical support. They are the last sales argument before consumers make their purchase decision. Choosing them well requires analysing several factors: the distribution channel, the length of the campaign, the message you want to convey and, increasingly, the <strong>environmental impact of the material<\/strong>.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>In this guide you will learn how to select materials that maximise visibility, durability and sustainability without compromising return on investment.<\/em><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Define the objective before choosing the format<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Not all POS materials serve the same purpose. A floor display aims for visibility and mass impact. A product glorifier enhances the perceived value of a specific item. A shelf stopper interrupts the shopper&#8217;s visual flow and draws their attention to a particular product.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Before deciding which format to use, it is essential to be clear about what you want to achieve:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Attracting new shoppers: you need maximum visibility and a strategic location<\/li>\r\n\r\n\r\n\r\n<li>Driving product trial: this requires hands-on contact, samples or demonstrations<\/li>\r\n\r\n\r\n\r\n<li>Communicating a promotion: this needs clear, legible pricing and offer details<\/li>\r\n\r\n\r\n\r\n<li>Reinforcing brand positioning: this requires aesthetic consistency and premium materials<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Match the material to the distribution channel<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The environment where the POS materials will be installed directly determines the material chosen. In a hypermarket, die-cut cardboard displays are versatile, inexpensive and highly effective for short campaigns. In a specialist shop or a perfumery corner, fixtures in wood, metal or acrylic convey greater quality and permanence.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">For the hospitality <a href=\"https:\/\/grupowdi.com\/en\/2021\/09\/06\/the-story-of-how-2021-conquered-the-horeca-channel\/\">point of sale<\/a>, materials must withstand higher humidity and intensive use. Metal supports, high-strength plastics or melamine are more suitable options in these environments.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Assess durability according to the campaign period<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">There is no point investing in highly durable materials for a one-off two-week campaign. Likewise, a flat-pack cardboard display is not the answer for a permanent in-store installation.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Short campaigns (promotions, launches or seasonal activations) work well with cardboard, PVC or lightweight composite materials. Permanent or semi-permanent installations require more premium materials: wood, metal or technical plastics that stand the test of time and continued use.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Consider the environmental impact of the material<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Sustainability is already a purchase criterion for many consumers and a growing requirement among retailers. Choosing <a href=\"https:\/\/grupowdi.com\/en\/2021\/06\/28\/definitive-guide-to-sustainable-plv-materials\/\"><strong>sustainable POS materials<\/strong><\/a><strong> is not just an ethical decision<\/strong>: it is also a communication opportunity for the brand.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Alternatives with a smaller environmental footprint:<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>High-quality recycled cardboard<\/li>\r\n\r\n\r\n\r\n<li>FSC-certified wood<\/li>\r\n\r\n\r\n\r\n<li>Bioplastics and biodegradable composite materials<\/li>\r\n\r\n\r\n\r\n<li>Displays designed to be reused across campaigns<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Design is inseparable from material<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The best material in the world will not work if the design is not up to scratch. POS materials compete for the shopper&#8217;s attention in an environment full of stimuli. <strong>Graphic design, colour palette, typography and visual hierarchy<\/strong> determine whether the display does its job in the 2-3 seconds the shopper spends taking it in.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">An effective design must be visible from a distance, understandable at a glance and consistent with the brand identity. The <a href=\"https:\/\/grupowdi.com\/en\/2021\/06\/29\/creative-brand-activations-the-key-to-give-visibility-to-your-products\/\">most creative and impactful brand activations always<\/a> combine a well-chosen physical support with a design that turns attention into a desire to buy.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">If your next campaign needs POS materials that really make a difference, the <a href=\"https:\/\/grupowdi.com\/en\/\">Grupo WDi<\/a> team is ready to support you from concept to installation. Tell us about your project and together we will build the most effective solution for your brand.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Frequently asked questions about choosing POS materials<\/h3>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong>Which type of POS material is most effective for a product launch?<\/strong><\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">For launches in hypermarkets and supermarkets, floor displays or promotional islands generate the greatest visual impact. In specialist shops, glorifiers or branded fixtures in premium materials better communicate the value of the new product.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong>When should you use cardboard and when metal or wood?<\/strong><\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Cardboard is ideal for short campaigns, tight budgets or when logistics call for a lightweight material that is easy to assemble. Metal and wood are better suited to permanent or semi-permanent installations designed to convey quality and durability.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong>Is it possible to make sustainable POS materials without losing visual impact?<\/strong><\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Yes. There are recycled and certified materials that make it possible to create attractive, durable displays. High-quality recycled cardboard, FSC-certified wood and bioplastics are options with an excellent visual finish and a lower environmental impact.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>POS materials (point-of-sale advertising) are much more than a physical support. They are the last sales argument before consumers make their purchase decision. Choosing them well requires analysing several factors: the distribution channel, the length of the campaign, the message you want to convey and, increasingly, the environmental impact of the material. In this guide [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":50345,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[652,594],"tags":[],"class_list":["post-50757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogwdieng","category-grupo-wdi-corporate"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to choose the best POS materials for your campaign | Grupo WDi<\/title>\n<meta name=\"description\" content=\"Choose winning POS materials: cardboard vs metal vs acrylic. Durability, sustainability and visual impact. A practical guide to maximising campaign ROI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grupowdi.com\/en\/2026\/05\/18\/choose-best-pos-materials\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to choose the best POS materials for your campaign | Grupo WDi\" \/>\n<meta property=\"og:description\" content=\"Choose winning POS materials: cardboard vs metal vs acrylic. Durability, sustainability and visual impact. A practical guide to maximising campaign ROI.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/grupowdi.com\/en\/2026\/05\/18\/choose-best-pos-materials\/\" \/>\n<meta property=\"og:site_name\" content=\"Grupo WDi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GrupoWDi\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-18T09:44:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-21T07:30:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/grupowdi.com\/wp-content\/uploads\/2026\/05\/Gemini_Generated_Image_9nayda9nayda9nay.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1308\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Miriam Lopez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GrupoWDI\" \/>\n<meta name=\"twitter:site\" content=\"@GrupoWDI\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Miriam Lopez\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/grupowdi.com\\\/en\\\/2026\\\/05\\\/18\\\/choose-best-pos-materials\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/grupowdi.com\\\/en\\\/2026\\\/05\\\/18\\\/choose-best-pos-materials\\\/\"},\"author\":{\"name\":\"Miriam Lopez\",\"@id\":\"https:\\\/\\\/grupowdi.com\\\/en\\\/#\\\/schema\\\/person\\\/e26ab2bbbb114a9129b99c091b1f3ebd\"},\"headline\":\"How to choose the best POS materials for your campaign\",\"datePublished\":\"2026-05-18T09:44:04+00:00\",\"dateModified\":\"2026-10-21T07:30:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/grupowdi.com\\\/en\\\/2026\\\/05\\\/18\\\/choose-best-pos-materials\\\/\"},\"wordCount\":708,\"publisher\":{\"@id\":\"https:\\\/\\\/grupowdi.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/grupowdi.com\\\/en\\\/2026\\\/05\\\/18\\\/choose-best-pos-materials\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/grupowdi.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Gemini_Generated_Image_9nayda9nayda9nay.jpg\",\"articleSection\":[\"Blog ENG\",\"Grupo WDi Corporate\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/grupowdi.com\\\/en\\\/2026\\\/05\\\/18\\\/choose-best-pos-materials\\\/\",\"url\":\"https:\\\/\\\/grupowdi.com\\\/en\\\/2026\\\/05\\\/18\\\/choose-best-pos-materials\\\/\",\"name\":\"How to choose the best POS materials for your campaign | Grupo WDi\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/grupowdi.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/grupowdi.com\\\/en\\\/2026\\\/05\\\/18\\\/choose-best-pos-materials\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/grupowdi.com\\\/en\\\/2026\\\/05\\\/18\\\/choose-best-pos-materials\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/grupowdi.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Gemini_Generated_Image_9nayda9nayda9nay.jpg\",\"datePublished\":\"2026-05-18T09:44:04+00:00\",\"dateModified\":\"2026-10-21T07:30:38+00:00\",\"description\":\"Choose winning POS materials: cardboard vs metal vs acrylic. Durability, sustainability and visual impact. A practical guide to maximising campaign ROI.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/grupowdi.com\\\/en\\\/2026\\\/05\\\/18\\\/choose-best-pos-materials\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/grupowdi.com\\\/en\\\/2026\\\/05\\\/18\\\/choose-best-pos-materials\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/grupowdi.com\\\/en\\\/2026\\\/05\\\/18\\\/choose-best-pos-materials\\\/#primaryimage\",\"url\":\"https:\\\/\\\/grupowdi.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Gemini_Generated_Image_9nayda9nayda9nay.jpg\",\"contentUrl\":\"https:\\\/\\\/grupowdi.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Gemini_Generated_Image_9nayda9nayda9nay.jpg\",\"width\":1308,\"height\":768,\"caption\":\"Tipos de materiales de cartelera y se\u00f1alizaci\u00f3n para punto de venta\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/grupowdi.com\\\/en\\\/2026\\\/05\\\/18\\\/choose-best-pos-materials\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/grupowdi.com\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to choose the best POS materials for your campaign\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/grupowdi.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/grupowdi.com\\\/en\\\/\",\"name\":\"Grupo WDi\",\"description\":\"WDi, tu agencia de trade marketing,retail y mucho m\u00e1s\",\"publisher\":{\"@id\":\"https:\\\/\\\/grupowdi.com\\\/en\\\/#organization\"},\"alternateName\":\"Grupo WDi\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/grupowdi.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/grupowdi.com\\\/en\\\/#organization\",\"name\":\"GRUPO WDI\",\"alternateName\":\"GRUPO WDI - Agencia de Marketing Expertos en Trade Marketing, Retail y Eventos\",\"url\":\"https:\\\/\\\/grupowdi.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/grupowdi.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/grupowdi.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/logo_principal_2022_WDi-fondo-blanco.jpg\",\"contentUrl\":\"https:\\\/\\\/grupowdi.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/logo_principal_2022_WDi-fondo-blanco.jpg\",\"width\":1971,\"height\":1241,\"caption\":\"GRUPO WDI\"},\"image\":{\"@id\":\"https:\\\/\\\/grupowdi.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/GrupoWDi\",\"https:\\\/\\\/x.com\\\/GrupoWDI\",\"https:\\\/\\\/www.instagram.com\\\/grupowdi\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/grupo-wdi\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/GrupoWDI\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/grupowdi.com\\\/en\\\/#\\\/schema\\\/person\\\/e26ab2bbbb114a9129b99c091b1f3ebd\",\"name\":\"Miriam Lopez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c0e66cfe8f5793cb99bd043c27e2c521bd122d2002adb18b68d14c5548f2dca3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c0e66cfe8f5793cb99bd043c27e2c521bd122d2002adb18b68d14c5548f2dca3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c0e66cfe8f5793cb99bd043c27e2c521bd122d2002adb18b68d14c5548f2dca3?s=96&d=mm&r=g\",\"caption\":\"Miriam Lopez\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to choose the best POS materials for your campaign | Grupo WDi","description":"Choose winning POS materials: cardboard vs metal vs acrylic. Durability, sustainability and visual impact. A practical guide to maximising campaign ROI.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/grupowdi.com\/en\/2026\/05\/18\/choose-best-pos-materials\/","og_locale":"en_US","og_type":"article","og_title":"How to choose the best POS materials for your campaign | Grupo WDi","og_description":"Choose winning POS materials: cardboard vs metal vs acrylic. Durability, sustainability and visual impact. A practical guide to maximising campaign ROI.","og_url":"https:\/\/grupowdi.com\/en\/2026\/05\/18\/choose-best-pos-materials\/","og_site_name":"Grupo WDi","article_publisher":"https:\/\/www.facebook.com\/GrupoWDi","article_published_time":"2026-05-18T09:44:04+00:00","article_modified_time":"2026-10-21T07:30:38+00:00","og_image":[{"width":1308,"height":768,"url":"https:\/\/grupowdi.com\/wp-content\/uploads\/2026\/05\/Gemini_Generated_Image_9nayda9nayda9nay.jpg","type":"image\/jpeg"}],"author":"Miriam Lopez","twitter_card":"summary_large_image","twitter_creator":"@GrupoWDI","twitter_site":"@GrupoWDI","twitter_misc":{"Written by":"Miriam Lopez"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/grupowdi.com\/en\/2026\/05\/18\/choose-best-pos-materials\/#article","isPartOf":{"@id":"https:\/\/grupowdi.com\/en\/2026\/05\/18\/choose-best-pos-materials\/"},"author":{"name":"Miriam Lopez","@id":"https:\/\/grupowdi.com\/en\/#\/schema\/person\/e26ab2bbbb114a9129b99c091b1f3ebd"},"headline":"How to choose the best POS materials for your campaign","datePublished":"2026-05-18T09:44:04+00:00","dateModified":"2026-10-21T07:30:38+00:00","mainEntityOfPage":{"@id":"https:\/\/grupowdi.com\/en\/2026\/05\/18\/choose-best-pos-materials\/"},"wordCount":708,"publisher":{"@id":"https:\/\/grupowdi.com\/en\/#organization"},"image":{"@id":"https:\/\/grupowdi.com\/en\/2026\/05\/18\/choose-best-pos-materials\/#primaryimage"},"thumbnailUrl":"https:\/\/grupowdi.com\/wp-content\/uploads\/2026\/05\/Gemini_Generated_Image_9nayda9nayda9nay.jpg","articleSection":["Blog ENG","Grupo WDi Corporate"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/grupowdi.com\/en\/2026\/05\/18\/choose-best-pos-materials\/","url":"https:\/\/grupowdi.com\/en\/2026\/05\/18\/choose-best-pos-materials\/","name":"How to choose the best POS materials for your campaign | Grupo WDi","isPartOf":{"@id":"https:\/\/grupowdi.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/grupowdi.com\/en\/2026\/05\/18\/choose-best-pos-materials\/#primaryimage"},"image":{"@id":"https:\/\/grupowdi.com\/en\/2026\/05\/18\/choose-best-pos-materials\/#primaryimage"},"thumbnailUrl":"https:\/\/grupowdi.com\/wp-content\/uploads\/2026\/05\/Gemini_Generated_Image_9nayda9nayda9nay.jpg","datePublished":"2026-05-18T09:44:04+00:00","dateModified":"2026-10-21T07:30:38+00:00","description":"Choose winning POS materials: cardboard vs metal vs acrylic. Durability, sustainability and visual impact. A practical guide to maximising campaign ROI.","breadcrumb":{"@id":"https:\/\/grupowdi.com\/en\/2026\/05\/18\/choose-best-pos-materials\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/grupowdi.com\/en\/2026\/05\/18\/choose-best-pos-materials\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/grupowdi.com\/en\/2026\/05\/18\/choose-best-pos-materials\/#primaryimage","url":"https:\/\/grupowdi.com\/wp-content\/uploads\/2026\/05\/Gemini_Generated_Image_9nayda9nayda9nay.jpg","contentUrl":"https:\/\/grupowdi.com\/wp-content\/uploads\/2026\/05\/Gemini_Generated_Image_9nayda9nayda9nay.jpg","width":1308,"height":768,"caption":"Tipos de materiales de cartelera y se\u00f1alizaci\u00f3n para punto de venta"},{"@type":"BreadcrumbList","@id":"https:\/\/grupowdi.com\/en\/2026\/05\/18\/choose-best-pos-materials\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/grupowdi.com\/en\/home\/"},{"@type":"ListItem","position":2,"name":"How to choose the best POS materials for your campaign"}]},{"@type":"WebSite","@id":"https:\/\/grupowdi.com\/en\/#website","url":"https:\/\/grupowdi.com\/en\/","name":"Grupo WDi","description":"WDi, tu agencia de trade marketing,retail y mucho m\u00e1s","publisher":{"@id":"https:\/\/grupowdi.com\/en\/#organization"},"alternateName":"Grupo WDi","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/grupowdi.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/grupowdi.com\/en\/#organization","name":"GRUPO WDI","alternateName":"GRUPO WDI - Agencia de Marketing Expertos en Trade Marketing, Retail y Eventos","url":"https:\/\/grupowdi.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/grupowdi.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/grupowdi.com\/wp-content\/uploads\/2022\/06\/logo_principal_2022_WDi-fondo-blanco.jpg","contentUrl":"https:\/\/grupowdi.com\/wp-content\/uploads\/2022\/06\/logo_principal_2022_WDi-fondo-blanco.jpg","width":1971,"height":1241,"caption":"GRUPO WDI"},"image":{"@id":"https:\/\/grupowdi.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/GrupoWDi","https:\/\/x.com\/GrupoWDI","https:\/\/www.instagram.com\/grupowdi\/","https:\/\/www.linkedin.com\/company\/grupo-wdi","https:\/\/www.youtube.com\/c\/GrupoWDI"]},{"@type":"Person","@id":"https:\/\/grupowdi.com\/en\/#\/schema\/person\/e26ab2bbbb114a9129b99c091b1f3ebd","name":"Miriam Lopez","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c0e66cfe8f5793cb99bd043c27e2c521bd122d2002adb18b68d14c5548f2dca3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c0e66cfe8f5793cb99bd043c27e2c521bd122d2002adb18b68d14c5548f2dca3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c0e66cfe8f5793cb99bd043c27e2c521bd122d2002adb18b68d14c5548f2dca3?s=96&d=mm&r=g","caption":"Miriam Lopez"}}]}},"_links":{"self":[{"href":"https:\/\/grupowdi.com\/en\/wp-json\/wp\/v2\/posts\/50757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grupowdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grupowdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grupowdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/grupowdi.com\/en\/wp-json\/wp\/v2\/comments?post=50757"}],"version-history":[{"count":1,"href":"https:\/\/grupowdi.com\/en\/wp-json\/wp\/v2\/posts\/50757\/revisions"}],"predecessor-version":[{"id":50759,"href":"https:\/\/grupowdi.com\/en\/wp-json\/wp\/v2\/posts\/50757\/revisions\/50759"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grupowdi.com\/en\/wp-json\/wp\/v2\/media\/50345"}],"wp:attachment":[{"href":"https:\/\/grupowdi.com\/en\/wp-json\/wp\/v2\/media?parent=50757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grupowdi.com\/en\/wp-json\/wp\/v2\/categories?post=50757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grupowdi.com\/en\/wp-json\/wp\/v2\/tags?post=50757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}