{"id":50774,"date":"2022-09-12T16:12:35","date_gmt":"2022-09-12T14:12:35","guid":{"rendered":"https:\/\/grupowdi.com\/?p=50774"},"modified":"2026-10-21T09:28:21","modified_gmt":"2026-10-21T07:28:21","slug":"point-of-sale-staff-hosts-promoters","status":"publish","type":"post","link":"https:\/\/grupowdi.com\/en\/2022\/09\/12\/point-of-sale-staff-hosts-promoters\/","title":{"rendered":"POINT-OF-SALE STAFF: ADVANTAGES AND TYPES"},"content":{"rendered":"\r\n

Point-of-sale staff are essential for showcasing the advantages of your products and services. And although we often think only of hiring hosts and hostesses, the truth is that the range of professionals who can add value to your point-of-sale activations is enormous.<\/h3>\r\n\r\n\r\n\r\n

Producing retail elements such as POS materials<\/strong> or stands<\/strong> is important, but brand activations can fall short if they are not backed by a team of people<\/strong> who bring them to life and maximise their potential.<\/p>\r\n\r\n\r\n\r\n

In this post we take a brief tour of the different types of staff<\/strong> who will help you achieve your objectives. But first, here are some of the benefits of having staff at the point of sale.<\/p>\r\n\r\n\r\n\r\n

THE ADVANTAGES AND BENEFITS OF HAVING STAFF AT THE POINT OF SALE<\/h2>\r\n\r\n\r\n\r\n

These are just some of them:<\/p>\r\n\r\n\r\n\r\n

  1. Full control of the space<\/strong>: if your brand activation has a promoter, they will be able to report any incident that occurs in your space at any time. They are your eyes and ears, letting you know that everything is running smoothly.<\/li>
  2. Closeness<\/strong>: customers will come away with a more familiar and approachable image of your brand if it is presented by a person rather than your product simply being present at the point of sale on a display.<\/li>
  3. They answer questions<\/strong>: with the right training, hosts and promoters become the fastest channel for resolving any questions customers may have about your product. A genuine brand experience that will win over your consumers.<\/li>
  4. Better product knowledge<\/strong>: thanks to demonstrations, customers can see how the product really works or what it is really like, without having to guess what the product inside a box will be like. This translates into higher sales.<\/li>
  5. Essential for launches<\/strong>: promoters will make sure consumers take notice of your new product. Through activities such as tastings, they break down the barrier created by unfamiliarity.<\/li><\/ol>\r\n\r\n\r\n\r\n

    HOSTESSES AND HOSTS: THE MOST IN-DEMAND PROFILE<\/h2>\r\n\r\n\r\n\r\n

    This type of staff adapts to a wide range of areas. From the point of sale<\/strong> to congresses and trade fairs<\/strong>, or even specialist hosts<\/strong> in different fields. There are many options available.<\/p>\r\n\r\n\r\n\r\n

    Depending on the type of initiative, you will need the services of one kind of host or another. The most common for your point-of-sale strategy in the retail sector are:<\/p>\r\n\r\n\r\n\r\n