{"id":41038,"date":"2021-06-15T13:21:15","date_gmt":"2021-06-15T11:21:15","guid":{"rendered":"https:\/\/grupowdi.com\/project\/scotch-brite-washes-your-account\/"},"modified":"2022-06-13T17:16:51","modified_gmt":"2022-06-13T15:16:51","slug":"scotch-brite-washes-your-bill-brand-experience","status":"publish","type":"project","link":"https:\/\/grupowdi.com\/en\/project\/scotch-brite-washes-your-bill-brand-experience\/","title":{"rendered":"SCOTCH-BRITE WASHES YOUR ACCOUNT"},"content":{"rendered":"

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BRAND EXPERIENCE \/ STREET Marketing<\/p>\n

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Case Study <\/span><\/p>\n

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SCOTCH-BRITE… WASH YOUR BILL!<\/span><\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”110px||30px|” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_4,1_4″ _builder_version=”4.16″ custom_margin=”-40px||||false|false” custom_margin_tablet=”-40px||-70px||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|phone” animation_style=”fade” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Montserrat||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.8em” custom_padding=”|10%|||false|false” animation_style=”flip” animation_intensity_flip=”20%” global_colors_info=”{}”]<\/p>\n

Scotch-Brite\u00ae <\/b>is one of the most popular cleaning brands among Spaniards. His famous <\/span>“I can’t do without him”.<\/strong> still resonates in the minds of many consumers thanks to its first advertisements in Spain. Belonging to the group <\/span>3M,Scotch-Brite\u00ae<\/strong> is a<\/span>brand innovation<\/strong> in its sector.<\/span><\/strong><\/p>\n

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CUSTOMER\/BRAND<\/h4>\n

3M Spain<\/span>
Scotch-Brite\u00ae <\/span><\/p>\n

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CATEGORIES<\/span><\/h4>\n
    \n
  • Brand Experience<\/span><\/li>\n
  • Street Marketing<\/span> <\/span><\/li>\n<\/ul>\n

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box_shadow_spread=”10px” box_shadow_color=”#ffffff” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column_inner][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/grupowdi.com\/wp-content\/uploads\/2021\/06\/lava-tu-cuenta-brand-experience-scotch-brite-grupo-wdi-3.jpg” alt=”creative brand experience” title_text=”creative brand experience” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#353740″ hover_overlay_color=”rgba(252,210,29,0.92)” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ animation_style=”flip” animation_direction=”top” animation_intensity_flip=”30%” animation_starting_opacity=”100%” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Creative Process Section” _builder_version=”4.16″ custom_padding=”110px||110px|” global_colors_info=”{}”][et_pb_row admin_label=”Service Section Title” _builder_version=”4.16″ custom_margin=”||40px|” animation_style=”fade” animation_direction=”top” saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.16″ text_font=”Montserrat||||||||” text_text_color=”#857870″ text_line_height=”1.9em” header_font=”Montserrat||||||||” header_text_color=”#857870″ header_2_font=”Montserrat|700||on|||||” header_2_text_color=”#000000″ header_2_font_size=”42px” header_2_line_height=”1.3em” text_orientation=”center” max_width=”1080px” module_alignment=”center” custom_margin=”-90px||||false|false” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n

    Request and creative process<\/h2>\n

    [\/et_pb_text][et_pb_text admin_label=”Subtitle” _builder_version=”4.16″ text_font=”Montserrat||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.8em” header_font=”||||||||” text_orientation=”center” max_width=”700px” module_alignment=”center” custom_margin=”|||” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n

    Although the Scotch-Brite\u00ae<\/strong> scourer and jingle are among the most famous on the market, the brand wanted to appeal to a much younger target group than today’s regular consumers.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”-30px||||false|false” custom_margin_tablet=”-60px||||false|false” custom_margin_phone=”-50px||||false|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/grupowdi.com\/wp-content\/uploads\/2021\/05\/descarga.png” alt=”Scoth Brite” title_text=”Scoth Brite” align=”center” _builder_version=”4.16″ _module_preset=”default” width=”50%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Subtitle” _builder_version=”4.16″ text_font=”Montserrat||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.8em” header_font=”||||||||” max_width=”1080px” module_alignment=”center” custom_margin=”|||” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n

    Brands are sometimes faced with the need to attract a new target audience. new target.<\/strong> This may be due to many different causes, such as advances in our society that change our habits, that bring about new ways of thinking and understanding the world, that give rise to new needs.<\/p>\n

    <\/span><\/p>\n

    Grupo WDi<\/strong>was asked to carry out a Street Marketing action to capture this new audience.<\/p>\n

    <\/span><\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Montserrat||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.8em” header_font=”||||||||” max_width=”1080px” module_alignment=”center” custom_margin=”|||” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n

    One of the most effective ways to attract new potential customers to your brand and encourage engagement<\/strong> is by offering them an experience and not just a product. At Grupo WDi<\/strong> we know this, and there are many clients who trust us for the design and development of brand experiences.<\/strong><\/span><\/p>\n

    At WDi Group<\/strong> we believe that every brand experience<\/strong> should make consumers feel butterflies. To this end, we cultivate and promote their interaction with brands through experiences that cause a real crush, that leave a good taste in the mouth and that end up being the beginning of a beautiful relationship.<\/span><\/p>\n

    As we wanted to capture a younger target<\/strong> and we had to do the action in September, what better way to attract the attention of diners than to look for 4 restaurants in the centre of Madrid, but totally different ones? Easy…<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Montserrat|700||on|||||” text_text_color=”#000000″ text_font_size=”30px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

    OUR ROLE<\/p>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Montserrat||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.8em” header_font=”||||||||” max_width=”1080px” module_alignment=”center” custom_margin=”|||” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n

    As Scotch-Brite<\/strong> set out to reach out to young people, theWDi Group<\/strong> had to achieve this objective based on the idea that the best way to reach out to a young target group is in a fun and original way, generating a funny memory that will last in their minds.<\/p>\n

    <\/span><\/p>\n

    For this reason, we run “Wash your account”<\/strong>. A super fun project in which we “tricked” a few innocent people who thought they were going to enjoy a quiet dinner but when it was time to pay the bill… Surprise! Scotch-Brite<\/strong> offered them an alternative: Wash your dishes, and we’ll pick up the bill.<\/p>\n

    <\/span><\/p>\n

    Grupo WDi<\/strong> was looking for weeks for a thousand and one restaurants that had that target “vibe”, that were totally different and that were in different areas of Madrid to be able to carry out the action… without forgetting that we had to tell the diners that we were recording an advert for the restaurant so that they wouldn’t imagine anything (honestly, the most difficult part of the whole action).<\/p>\n

    <\/span><\/p>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Montserrat|700||on|||||” text_text_color=”#000000″ text_font_size=”30px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

    results<\/p>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Montserrat||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.8em” header_font=”||||||||” max_width=”1080px” module_alignment=”center” custom_margin=”|||” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n

    As a result of the action: all those involved accepted the innovative proposal and had a fun time “washing their account”.<\/span><\/p>\n

    As a result of the brand:Scotch-Brite<\/strong> has been able to reach out to anew target<\/strong>group, having fun brand experiences with them and building new bonds and relationships, introducing new and friendly aspects of its brand to a new target group: young people.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”YOUNGER AUDIENCES” use_icon=”on” font_icon=”||divi||400″ icon_color=”#000000″ image_icon_width=”60px” _builder_version=”4.16″ _module_preset=”default” header_font=”Montserrat|700|||||||” header_text_align=”center” header_text_color=”#000000″ header_font_size=”17px” icon_font_size=”60px” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”BRAND EXPERIENCE” use_icon=”on” font_icon=”||divi||400″ icon_color=”#000000″ image_icon_width=”60px” _builder_version=”4.16″ _module_preset=”default” header_font=”Montserrat|700|||||||” header_text_align=”center” header_text_color=”#000000″ header_font_size=”17px” icon_font_size=”60px” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”POSITIONING” use_icon=”on” font_icon=”F||divi||400″ icon_color=”#000000″ image_icon_width=”60px” _builder_version=”4.16″ _module_preset=”default” header_font=”Montserrat|700|||||||” header_text_align=”center” header_text_color=”#000000″ header_font_size=”17px” icon_font_size=”60px” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Image grid” _builder_version=”4.17.4″ background_color=”#000000″ background_color_gradient_direction=”90deg” background_enable_image=”off” custom_margin=”-20px||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ width=”94%” width_tablet=”80%” width_phone=”” width_last_edited=”on|desktop” max_width=”94%” max_width_tablet=”80%” max_width_phone=”” max_width_last_edited=”on|desktop” custom_margin=”||||false|false” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/grupowdi.com\/wp-content\/uploads\/2021\/06\/lava-tu-cuenta-brand-experience-scotch-brite-grupo-wdi-5.jpg” alt=”creative brand experience” title_text=”creative brand experience” force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ animation_style=”flip” animation_intensity_flip=”20%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/grupowdi.com\/wp-content\/uploads\/2021\/06\/lava-tu-cuenta-brand-experience-scotch-brite-grupo-wdi-6.jpg” alt=”creative brand experience” title_text=”creative brand experience” force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ animation_style=”flip” animation_intensity_flip=”20%” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/grupowdi.com\/wp-content\/uploads\/2021\/06\/lava-tu-cuenta-brand-experience-scotch-brite-grupo-wdi-7.jpg” alt=”creative brand experience” title_text=”creative brand experience” force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ animation_style=”flip” animation_intensity_flip=”20%” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.17.4″ _module_preset=”default” custom_padding=”122px|||||” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”80%” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_font=”|800|||||||” text_text_color=”#000000″ text_font_size=”67px” text_font_size_tablet=”94px” text_font_size_phone=”60px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

    Contact<\/p>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”42px” text_line_height=”1.2em” text_font_size_tablet=”64px” text_font_size_phone=”34px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

    The campaign of your life starts with this form<\/p>\n

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