{"id":41055,"date":"2021-06-15T13:39:47","date_gmt":"2021-06-15T11:39:47","guid":{"rendered":"https:\/\/grupowdi.com\/project\/roadshow-cooking-with-damm-group\/"},"modified":"2022-06-13T17:18:04","modified_gmt":"2022-06-13T15:18:04","slug":"roadshow-cooking-with-damm-group","status":"publish","type":"project","link":"https:\/\/grupowdi.com\/en\/project\/roadshow-cooking-with-damm-group\/","title":{"rendered":"ROADSHOW COOKING WITH DAMM GROUP"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.17.4″ background_enable_color=”off” background_enable_image=”off” background_position=”center_right” custom_padding=”67px|0px|67.1875px|0px|false|false” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Montserrat|500||on|||||” text_text_color=”#353740″ text_font_size=”20px” text_letter_spacing=”3px” custom_margin=”50px||||false|false” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n

TRADE MARKETING \/ BRAND EXPERIENCE<\/p>\n

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Case Study <\/span><\/p>\n

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ROADSHOW COOKING WITH DAMM GROUP<\/span><\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”110px||30px|” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_4,1_4″ _builder_version=”4.16″ min_height=”222px” custom_margin=”-40px|auto|-50px|auto|false|false” custom_margin_tablet=”-40px||-70px||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|phone” animation_style=”fade” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Montserrat||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.8em” custom_padding=”|10%|||false|false” animation_style=”flip” animation_intensity_flip=”20%” global_colors_info=”{}”]<\/p>\n

Grupo Damm is a Spanish brewing company based in Barcelona since 1876.<\/strong> They focus their business activity on beer<\/strong> production, but also produce other beverages such as soft drinks, bottled mineral water (Veri) or cocoa milkshakes (Laccao).<\/p>\n

<\/span><\/p>\n

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CUSTOMER\/BRAND<\/span><\/h4>\n

Damm Group<\/span>
Inedit, Victoria, Vol-Damm, Estrella Damm, Turia, Daura and Malquerida<\/span><\/p>\n

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CATEGORIES<\/span><\/h4>\n
    \n
  • Trade Marketing<\/span><\/li>\n
  • Brand Experience <\/span><\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ make_equal=”on” use_custom_gutter=”on” gutter_width=”1″ specialty=”on” padding_top_1=”0px” admin_label=”Work Section” module_class=” et_pb_specialty_fullwidth” _builder_version=”4.17.4″ width=”70%” width_tablet=”80%” width_phone=”” width_last_edited=”on|phone” module_alignment=”center” inner_width=”100%” inner_width_tablet=”100%” inner_width_phone=”” inner_width_last_edited=”on|desktop” inner_max_width=”100%” inner_max_width_tablet=”100%” inner_max_width_phone=”” inner_max_width_last_edited=”on|desktop” inner_module_alignment=”center” custom_padding=”0px||0px||false|false” make_fullwidth=”on” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” padding_top__hover=”0px” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_image 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global_colors_info=”{}”][\/et_pb_image][\/et_pb_column_inner][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/grupowdi.com\/wp-content\/uploads\/2021\/06\/punto-de-venta-showcooking-damm-grupo-wdi-4.jpg” alt=”roadshow showcooking damm” title_text=”roadshow showcooking damm” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#353740″ hover_overlay_color=”rgba(252,210,29,0.92)” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ animation_style=”flip” animation_direction=”top” animation_intensity_flip=”30%” animation_starting_opacity=”100%” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Creative Process Section” _builder_version=”4.16″ custom_padding=”110px||110px|” global_colors_info=”{}”][et_pb_row admin_label=”Service Section Title” _builder_version=”4.16″ custom_margin=”||40px|” animation_style=”fade” animation_direction=”top” saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.16″ text_font=”Montserrat||||||||” text_text_color=”#857870″ text_line_height=”1.9em” header_font=”Montserrat||||||||” header_text_color=”#857870″ header_2_font=”Montserrat|700||on|||||” header_2_text_color=”#000000″ header_2_font_size=”42px” header_2_line_height=”1.3em” text_orientation=”center” max_width=”1080px” module_alignment=”center” custom_margin=”-90px||||false|false” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n

    Request and creative process<\/h2>\n

    [\/et_pb_text][et_pb_text admin_label=”Subtitle” _builder_version=”4.16″ text_font=”Montserrat||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.8em” header_font=”||||||||” max_width=”1080px” module_alignment=”center” custom_margin=”|||” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n

    The client wanted to achieve a direct link between its beers and gastronomic culture, thus associating its brands with high quality gastronomic consumption. The brands Inedit<\/strong>, Victoria<\/strong>, Vol-Damm<\/strong>, Estrella Damm<\/strong>, Turia<\/strong>, Daura<\/strong> and Malquerida<\/strong> would participate in the action.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”-30px||||false|false” custom_margin_tablet=”-60px||||false|false” custom_margin_phone=”-50px||||false|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/grupowdi.com\/wp-content\/uploads\/2021\/06\/logo-damm-grupowdi-clientes.jpg” alt=”Damm Group” title_text=”logo-damm-grupowdi-clientes” align=”center” _builder_version=”4.16″ _module_preset=”default” width=”50%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Subtitle” _builder_version=”4.16″ text_font=”Montserrat||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.8em” header_font=”||||||||” max_width=”1080px” module_alignment=”center” custom_margin=”|||” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n

    With this variety of products, we had many different possibilities to associate them with the flavours, aromas and textures of Mediterranean cuisine.<\/strong> <\/p>\n

    <\/span><\/span><\/p>\n

    We came to the conclusion that the best way to associate gastronomy with the Damm Group<\/strong> brands was to bring both worlds closer to the point of sale, creating an attractive action that would showcase the flavours through food and wine pairing.<\/span><\/span><\/p>\n

    <\/span><\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Montserrat||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.8em” header_font=”||||||||” max_width=”1080px” module_alignment=”center” custom_margin=”|||” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n

    The different show cookings of this road show<\/strong> were carried out by the chefs\u00c1lvaro<\/strong> de La Alvaroteca, Joan Marc, Victor Dellago, Federico Giomi and Pablo Gonz\u00e1lez Conejero. <\/p>\n

    In order to reach everyone with such disparate brands, we proposed a series of show cookings<\/strong> all over the Iberian Peninsula (including the Balearic Islands). In them we would prepare live recipes<\/strong> adapted to the taste of each brand, supporting it in some cases with a promotion that would activate sales. Mallorca,<\/strong> Malaga<\/strong>, Menorca<\/strong>, Ibiza<\/strong> and Murcia<\/strong> were witnesses throughout 2018 of the show cookings carried out by the different chefs.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Montserrat|700||on|||||” text_text_color=”#000000″ text_font_size=”30px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

    Our role<\/p>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_font=”Montserrat||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.8em” header_font=”||||||||” max_width=”1080px” module_alignment=”center” custom_margin=”|||” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n

    At Grupo WDi we take care of all the logistics<\/strong> necessary to carry out the events<\/strong>. To define the negotiated spaces in each location; the graphic and physical design of the spaces; their production, transport, assembly and dismantling; the management and control of the promoters; the selection and contracting of the chefs; the supervision of the recipes… quite a challenge!<\/span><\/p>\n

    <\/span><\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Montserrat|700||on|||||” text_text_color=”#000000″ text_font_size=”30px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

    results<\/p>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Montserrat||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.8em” header_font=”||||||||” max_width=”1080px” module_alignment=”center” custom_margin=”|||” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n

    All the shows we performed were a great success<\/strong>. Each show was fully booked, with great acceptance by the audience. The appropriate selection of the chefs was key to a good show and all of them were very satisfied with the experience. The image of the brands was reinforced, achieving the objectives proposed for each of them.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”POINT-OF-SALE PRESENCE” use_icon=”on” font_icon=”||divi||400″ icon_color=”#000000″ image_icon_width=”60px” _builder_version=”4.16″ _module_preset=”default” header_font=”Montserrat|700|||||||” header_text_align=”center” header_text_color=”#000000″ header_font_size=”17px” icon_font_size=”60px” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”CONNECT WITH THE TARGET GROUP” use_icon=”on” font_icon=”||divi||400″ icon_color=”#000000″ image_icon_width=”60px” _builder_version=”4.16″ _module_preset=”default” header_font=”Montserrat|700|||||||” header_text_align=”center” header_text_color=”#000000″ header_font_size=”17px” icon_font_size=”60px” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”BRAND EXPERIENCE” use_icon=”on” font_icon=”||divi||400″ icon_color=”#000000″ image_icon_width=”60px” _builder_version=”4.16″ _module_preset=”default” header_font=”Montserrat|700|||||||” header_text_align=”center” header_text_color=”#000000″ header_font_size=”17px” icon_font_size=”60px” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”INCREASE IN SALES” use_icon=”on” font_icon=”6||divi||400″ icon_color=”#000000″ image_icon_width=”60px” _builder_version=”4.16″ _module_preset=”default” header_font=”Montserrat|700|||||||” header_text_align=”center” header_text_color=”#000000″ header_font_size=”17px” icon_font_size=”60px” 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text_font_size_phone=”60px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

    Contact<\/p>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”42px” text_line_height=”1.2em” text_font_size_tablet=”64px” text_font_size_phone=”34px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

    The campaign of your life starts with this form<\/p>\n

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