{"id":41078,"date":"2021-06-15T14:20:37","date_gmt":"2021-06-15T12:20:37","guid":{"rendered":"https:\/\/grupowdi.com\/project\/event-bing-emea-travel-summit\/"},"modified":"2022-06-13T17:19:09","modified_gmt":"2022-06-13T15:19:09","slug":"event-bing-emea-travel-summit","status":"publish","type":"project","link":"https:\/\/grupowdi.com\/en\/project\/event-bing-emea-travel-summit\/","title":{"rendered":"EVENT BING EMEA TRAVEL SUMMIT"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero&#8221; _builder_version=&#8221;4.17.4&#8243; background_enable_color=&#8221;off&#8221; background_enable_image=&#8221;off&#8221; background_position=&#8221;center_right&#8221; custom_padding=&#8221;67px|0px|67.1875px|0px|false|false&#8221; animation_style=&#8221;zoom&#8221; animation_intensity_zoom=&#8221;4%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;3%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;Montserrat|500||on|||||&#8221; text_text_color=&#8221;#353740&#8243; text_font_size=&#8221;20px&#8221; text_letter_spacing=&#8221;3px&#8221; custom_margin=&#8221;50px||||false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>BRAND EXPERIENCE \/ STREET Marketing<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.4&#8243; text_font=&#8221;Montserrat|||on|||||&#8221; text_font_size=&#8221;40px&#8221; text_line_height=&#8221;1.4em&#8221; header_font=&#8221;Montserrat|700||on|||||&#8221; header_text_color=&#8221;#f7f7f7&#8243; header_font_size=&#8221;50px&#8221; header_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;fade&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Case Study<span style=\"color: #353740;\"> <\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;Montserrat|700||on|||||&#8221; header_text_color=&#8221;#f7f7f7&#8243; header_font_size=&#8221;45px&#8221; header_line_height=&#8221;1.3em&#8221; header_2_font=&#8221;Montserrat||||||||&#8221; custom_margin=&#8221;-40px||-40px||false|false&#8221; animation_style=&#8221;fade&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1><span style=\"color: #353740;\">BING EMEA TRAVEL SUMMIT EUROPEAN EVENT<\/span><\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Case Study Text&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;110px||30px|&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_4,1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;-40px||||false|false&#8221; custom_margin_tablet=&#8221;-40px||-70px||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.8em&#8221; custom_padding=&#8221;|10%|||false|false&#8221; animation_style=&#8221;flip&#8221; animation_intensity_flip=&#8221;20%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Microsoft<\/strong>is a multinational software and hardware company. The <strong>Bing<\/strong>brand is Microsoft&#8217;s web search engine, within the brand a distinction is made between <strong>Bing<\/strong> ads (B2B) and<strong>Bing<\/strong>(B2C), although the brand is always communicated under the name <strong>Bing.<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#747d88&#8243; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; header_4_font=&#8221;Montserrat|600|||||||&#8221; header_4_text_align=&#8221;left&#8221; header_4_font_size=&#8221;22px&#8221; custom_margin=&#8221;||60px|&#8221; animation_style=&#8221;fade&#8221; header_4_text_align_tablet=&#8221;&#8221; header_4_text_align_phone=&#8221;left&#8221; header_4_text_align_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 style=\"text-align: left;\"><span style=\"color: #000000;\">CUSTOMER\/BRAND<\/span><\/h4>\n<p><span style=\"color: #000000;\">Microsoft<\/span><br \/><span style=\"font-size: 16px; color: #000000;\">Bing <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#747d88&#8243; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; header_4_font=&#8221;Montserrat|600|||||||&#8221; header_4_font_size=&#8221;22px&#8221; custom_margin=&#8221;||60px|&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;-70px||60px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; animation_style=&#8221;fade&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><span style=\"color: #000000;\">CATEGORIES<\/span><\/h4>\n<ul>\n<li><span style=\"color: #000000;\">Brand Experience <\/span><\/li>\n<li><span style=\"font-size: 16px; color: #000000;\">Events <\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; make_equal=&#8221;on&#8221; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; specialty=&#8221;on&#8221; padding_top_1=&#8221;0px&#8221; admin_label=&#8221;Work Section&#8221; module_class=&#8221; et_pb_specialty_fullwidth&#8221; _builder_version=&#8221;4.17.4&#8243; width=&#8221;70%&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; inner_width=&#8221;100%&#8221; inner_width_tablet=&#8221;100%&#8221; inner_width_phone=&#8221;&#8221; inner_width_last_edited=&#8221;on|desktop&#8221; inner_max_width=&#8221;100%&#8221; 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custom_padding=&#8221;110px||110px|&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Service Section Title&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;||40px|&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;top&#8221; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#857870&#8243; text_line_height=&#8221;1.9em&#8221; header_font=&#8221;Montserrat||||||||&#8221; header_text_color=&#8221;#857870&#8243; header_2_font=&#8221;Montserrat|700||on|||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;1080px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;-90px||||false|false&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_slide=&#8221;4%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Request and creative process<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Subtitle&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; max_width=&#8221;1080px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_slide=&#8221;4%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span lang=\"ES\"><strong>Bing<\/strong> competes with many search engines when it comes to the investment made by clients in different industries to appear in the search tool.<\/p>\n<p><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-30px||||false|false&#8221; custom_margin_tablet=&#8221;-60px||||false|false&#8221; custom_margin_phone=&#8221;-50px||||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/grupowdi.com\/wp-content\/uploads\/2021\/06\/logo-bing-grupowdi-clientes.jpg&#8221; alt=&#8221;Bing&#8221; title_text=&#8221;logo-bing-grupowdi-customers&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;50%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Subtitle&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; max_width=&#8221;1080px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_slide=&#8221;4%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span lang=\"ES\">On this occasion, the<strong>WDi Group<\/strong> was asked to organise an <strong>event<\/strong> aimed at the main players in the travel sector throughout <strong>Europe<\/strong>, in order to encourage them to invest in the summer campaign.<\/p>\n<p><\/span><\/p>\n<p><span lang=\"ES\">One of the ways to <strong>build customer loyalty<\/strong> and <strong>attract new<\/strong> customers is to interact with them by offering them a unique experience. <\/span><span lang=\"ES\">To this end, we decided to organise an event in which for a whole day they could enjoy different experiences in the city of Barcelona.<\/p>\n<p><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; max_width=&#8221;1080px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_slide=&#8221;4%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span lang=\"ES\">The event began by welcoming the guests at <strong>the W Barcelonad Hotel<\/strong>where they would be staying. Each guest had a private room where they could find a personalised box of chocolates to welcome them and thank them for their assistance.<\/p>\n<p><\/span><\/p>\n<p><span lang=\"ES\">The guests were transported by a private car customised for the event, &#8220;<strong>Bing cars<\/strong>&#8220;, to the start of the day at the Moritz factory.<\/p>\n<p><\/span><\/p>\n<p><span lang=\"ES\">On arrival at the <strong>F\u00e0brica<\/strong>, the guests were given the necessary accreditation to enter the event. This accreditation specified two groups, to facilitate the organisation and the subsequent dynamics of the event, and they also had their photo taken in the<strong>photocall<\/strong> created for Bing.<\/p>\n<p><\/span><\/p>\n<p><span lang=\"ES\">Once they had obtained the required accreditation, the attendees proceeded to the hall located on the ground floor, where a <strong>welcome cocktail<\/strong>was waiting for them. In addition to the cocktail reception, guests were able to enjoy various informative presentations given by representative figures from the brand and external parties.<\/p>\n<p><\/span><\/p>\n<p><span lang=\"ES\">We then moved the event to a more secluded room for the presentation of the <strong>Hololens<\/strong>, Microsoft&#8217;s holographic glasses. At this stage of the event, the guests were divided into the established groups in order to optimise time and space. While the first group had a <strong>guided tour of the factory,<\/strong> the other group was able to taste the product presented and enjoy a <strong>coffee break<\/strong>, after which they exchanged roles to enjoy both experiences.<\/p>\n<p><\/span><\/p>\n<p><span lang=\"ES\">At the end of the day, the guests received a gift from the brand, which consisted of a <strong>Memory kit, inspired by the world of travel<\/strong>, consisting of a company information brochure, a clip lense for the mobile phone and a digital frame with USB. Each digital frame was personalised with the photo that the attendees had taken upon arrival at the Bing photocall.<\/p>\n<p><\/span><\/p>\n<p><span lang=\"ES\">To end the day, the attendees were taken to the Xalet de Montju\u00efc where they enjoyed a pleasant dinner.<\/p>\n<p><\/span><\/p>\n<p><span lang=\"ES\">For the comfort of all the guests, four menus were prepared, so that everyone could choose the one that best suited their tastes. Vegetarian, vegan, gluten-free and regular menus were available. Each menu was designed with Bing&#8217;s corporate signage and colours.<\/p>\n<p><\/span><\/p>\n<p><span lang=\"ES\">At the end of the dinner, the guests were redirected to the hotel, bringing the event to a close. The next day everyone returned to their respective cities, before enjoying the <strong>breakfast buffet<\/strong> at the W Barcelona hotel.<\/p>\n<p><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700||on|||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;30px&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Our role<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; max_width=&#8221;1080px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_slide=&#8221;4%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div><\/div>\n<div>\n<p><span lang=\"ES\"><strong>Coordinating an event for clients from all over Europe and ensuring an unforgettable day-long experience, managing all aspects of the day&#8217;s events, accommodation and transport.<\/strong><\/p>\n<p><\/span><span lang=\"ES\"><\/span><\/p>\n<p><span lang=\"ES\">At <strong>Grupo WDi<\/strong>we had to organise all the details so that the guests could enjoy their arrival at the hotel where they stayed and their transport to the location where the first part of the event took place.<\/p>\n<p><\/span><\/p>\n<p><span lang=\"ES\">We took care of the welcome <strong>catering<\/strong> as well as the preparation of the subsequent speeches of different relevant figures from Microsoft and the sector in question. <\/p>\n<p><\/span><span lang=\"ES\">We managed the <strong>presentation of a client&#8217;s product<\/strong>, the hololens, and a subsequent visit to the Moritz factory.<\/p>\n<p><\/span><\/p>\n<p><span lang=\"ES\">Finally, we coordinate the <strong>dinner<\/strong> for the guests and their pick-up from the hotel.<\/p>\n<p><\/span><\/p>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700||on|||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;30px&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>results<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; max_width=&#8221;1080px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_slide=&#8221;4%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span lang=\"ES\">Attendees of the event shared their <strong>pleasant experience<\/strong> throughout the day, which is evidence of the success of the event.<\/p>\n<p><\/span><\/p>\n<p><span lang=\"ES\">The day went smoothly and everything went according to plan, and each guest took away a souvenir of the event with various branded gifts and a digital key ring with a personalised photo for each guest.<\/p>\n<p><\/span><\/p>\n<p><span lang=\"ES\">After the event, the brand has continued to trust us for future events.<\/p>\n<p><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;CUSTOMER LOYALTY&#8221; 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alt=&#8221;bing event&#8221; title_text=&#8221;event-bing-bing-microsoft-group-wdi-emea-travel-summit-7&#8243; force_fullwidth=&#8221;on&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; animation_style=&#8221;flip&#8221; animation_intensity_flip=&#8221;20%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/grupowdi.com\/wp-content\/uploads\/2021\/06\/brand-experience-evento-bing-microsoft-grupo-wdi-6.jpg&#8221; alt=&#8221;bing event&#8221; title_text=&#8221;event-bing-bing-microsoft-group-wdi-emea-travel-summit-6&#8243; force_fullwidth=&#8221;on&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; animation_style=&#8221;flip&#8221; animation_intensity_flip=&#8221;20%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/grupowdi.com\/wp-content\/uploads\/2021\/06\/brand-experience-evento-bing-grupo-wdi-emea-travel-summit-5.jpg&#8221; alt=&#8221;bing event&#8221; title_text=&#8221;event-bing-bing-microsoft-group-wdi-emea-travel-summit-5&#8243; force_fullwidth=&#8221;on&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; animation_style=&#8221;flip&#8221; animation_intensity_flip=&#8221;20%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;122px|||||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;80%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|800|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;67px&#8221; text_font_size_tablet=&#8221;94px&#8221; text_font_size_phone=&#8221;60px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Contact<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;42px&#8221; text_line_height=&#8221;1.2em&#8221; text_font_size_tablet=&#8221;64px&#8221; text_font_size_phone=&#8221;34px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The campaign of your life starts with this form<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<script data-b24-form=\"inline\/12\/875eaq\" data-skip-moving=\"true\"><!-- [et_pb_line_break_holder] -->(function(w,d,u){<!-- [et_pb_line_break_holder] -->var s=d.createElement('script');s.async=true;s.src=u+'?'+(Date.now()\/180000|0);<!-- [et_pb_line_break_holder] -->var h=d.getElementsByTagName('script')[0];h.parentNode.insertBefore(s,h);<!-- [et_pb_line_break_holder] -->})(window,document,'https:\/\/cdn.bitrix24.es\/b16801247\/crm\/form\/loader_12.js');<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BRAND EXPERIENCE \/ STREET MarketingCase Study BING EMEA TRAVEL SUMMIT EUROPEAN EVENTMicrosoftis a multinational software and hardware company. The Bingbrand is Microsoft&#8217;s web search engine, within the brand a distinction is made between Bing ads (B2B) andBing(B2C), although the brand is always communicated under the name Bing.CUSTOMER\/BRAND MicrosoftBing CATEGORIES Brand Experience Events Request and creative [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":40793,"template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"project_category":[299],"project_tag":[],"class_list":["post-41078","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-brand-experience-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EVENT BING EMEA TRAVEL SUMMIT | Grupo WDi<\/title>\n<meta name=\"description\" content=\"This Bing event was in collaboration with WDi Group and was a success. 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