{"id":41097,"date":"2021-06-15T15:04:59","date_gmt":"2021-06-15T13:04:59","guid":{"rendered":"https:\/\/grupowdi.com\/project\/christmas-command-workshop-with-influencers\/"},"modified":"2022-06-13T17:21:24","modified_gmt":"2022-06-13T15:21:24","slug":"christmas-command-workshop-with-influencers","status":"publish","type":"project","link":"https:\/\/grupowdi.com\/en\/project\/christmas-command-workshop-with-influencers\/","title":{"rendered":"CHRISTMAS WORKSHOP WITH COMMAND INFLUENCERS"},"content":{"rendered":"

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EVENTS \/ INFLUENCER MARKETING<\/p>\n

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Case Study <\/span><\/p>\n

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DIY WORKSHOP WITH COMMAND FOR INFLUENCERS<\/span><\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”110px||30px|” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_4,1_4″ _builder_version=”4.16″ custom_margin=”-40px||||false|false” custom_margin_tablet=”-40px||-70px||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|phone” animation_style=”fade” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Montserrat||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.8em” custom_padding=”|10%|||false|false” animation_style=”flip” animation_intensity_flip=”20%” global_colors_info=”{}”]<\/p>\n

Command\u2122 offers a wide range of products for hanging pictures and objects inside and outside the home.<\/strong> Within the3M<\/strong> group, its solutions are characterised by being easy to install, easy to remove without damaging surfaces and easy to remove without causing damage. Its hooks and straps are its flagship product.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.17.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_text_align=”left” header_4_font_size=”22px” custom_margin=”||60px|” animation_style=”fade” header_4_text_align_tablet=”” header_4_text_align_phone=”left” header_4_text_align_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

CUSTOMER + BRAND<\/span><\/h4>\n

3M<\/span>
Command\u2122<\/span><\/p>\n

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CATEGORY<\/span><\/h4>\n
    \n
  • Events<\/span><\/li>\n
  • Influencer Marketing<\/span><\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ make_equal=”on” use_custom_gutter=”on” gutter_width=”1″ specialty=”on” padding_top_1=”0px” admin_label=”Work Section” module_class=” et_pb_specialty_fullwidth” _builder_version=”4.17.4″ width=”70%” width_tablet=”80%” width_phone=”” width_last_edited=”on|phone” module_alignment=”center” inner_width=”100%” inner_width_tablet=”100%” inner_width_phone=”” inner_width_last_edited=”on|desktop” inner_max_width=”100%” inner_max_width_tablet=”100%” inner_max_width_phone=”” inner_max_width_last_edited=”on|desktop” inner_module_alignment=”center” custom_padding=”0px||0px||false|false” make_fullwidth=”on” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” padding_top__hover=”0px” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_image 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box_shadow_spread=”10px” box_shadow_color=”#ffffff” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column_inner][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/grupowdi.com\/wp-content\/uploads\/2021\/06\/brand-experience-evento-command-influencers-grupo-wdi-4.jpg” alt=”influencer strategy” title_text=”event-command-influencers-group-wdi-4″ show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#353740″ hover_overlay_color=”rgba(252,210,29,0.92)” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ animation_style=”flip” animation_direction=”top” animation_intensity_flip=”30%” animation_starting_opacity=”100%” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Creative Process Section” _builder_version=”4.16″ custom_padding=”110px||110px|” global_colors_info=”{}”][et_pb_row admin_label=”Service Section Title” _builder_version=”4.16″ custom_margin=”||40px|” animation_style=”fade” animation_direction=”top” saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.16″ text_font=”Montserrat||||||||” text_text_color=”#857870″ text_line_height=”1.9em” header_font=”Montserrat||||||||” header_text_color=”#857870″ header_2_font=”Montserrat|700||on|||||” header_2_text_color=”#000000″ header_2_font_size=”42px” header_2_line_height=”1.3em” text_orientation=”center” max_width=”1080px” module_alignment=”center” custom_margin=”-90px||||false|false” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n

    Request and creative process<\/h2>\n

    [\/et_pb_text][et_pb_text admin_label=”Subtitle” _builder_version=”4.16″ text_font=”Montserrat||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.8em” header_font=”||||||||” max_width=”1080px” module_alignment=”center” custom_margin=”|||” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n

    Command\u2122 wanted to make its products known<\/strong> to Spanish consumers so that they would associate its name with a quality product associated with the 3M<\/strong> group.<\/strong> It was still an unknown brand to the general public in Spain, so it was a challenge.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”-30px||||false|false” custom_margin_tablet=”-60px||||false|false” custom_margin_phone=”-50px||||false|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/grupowdi.com\/wp-content\/uploads\/2021\/06\/logo-command-grupowdi-clientes.jpg” alt=”Command” title_text=”logo-command-grupowdi-customers” align=”center” _builder_version=”4.16″ _module_preset=”default” width=”50%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Subtitle” _builder_version=”4.16″ text_font=”Montserrat||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.8em” header_font=”||||||||” max_width=”1080px” module_alignment=”center” custom_margin=”|||” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n

    We thought that the best way to bring the brand closer to its target and educate about the use of its products was through a workshop<\/strong>. We took advantage of the proximity of the Christmas holidays for the workshop to focus on making an advent calendar. To give this workshop, we have one of the brand ambassadors: Carol Bot\u00edn<\/strong> (Hadas y Cusc\u00fas<\/strong>). In this way, we managed to reach all those people interested in the worlds of decoration<\/strong>and DIY<\/strong>, two of the brand’s main targets.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Montserrat||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.8em” header_font=”||||||||” max_width=”1080px” module_alignment=”center” custom_margin=”|||” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n

    <\/div>\n
    \n

    In order for a private event<\/strong> like this to reach as many people as possible, we counted on the presence of several influencers<\/strong>specialised in the deco world and related to the family world. In this way we managed to be present on social networks (especially Instagram), through the stories and publications of the attendees. This is the most effective way for the public to get to know the brand and see through a case study the multiple applications of the product.<\/p>\n<\/div>\n

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    Our role<\/p>\n

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    <\/div>\n
    \n

    At Grupo WDi<\/strong>we carry out the integral management of the entire event.<\/strong> From the choice of location to the decoration and personalisation of the location. We contacted the guest influencers and the master of ceremonies. For the dissemination and promotion of the event, we also made use of social networks. To get our audience more involved, several places for the workshop were raffled via social media, creating a sense of community with the brand before the event took place.<\/p>\n<\/div>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Montserrat|700||on|||||” text_text_color=”#000000″ text_font_size=”30px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

    results<\/p>\n

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    The action taken was reached by numerous people through all the publications that were made on networks, and Command\u2122<\/strong>began to gain traction among consumers, becoming a brand known by more and more people.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”POSITIONING” use_icon=”on” font_icon=”F||divi||400″ icon_color=”#000000″ image_icon_width=”60px” _builder_version=”4.16″ _module_preset=”default” header_font=”Montserrat|700|||||||” header_text_align=”center” header_text_color=”#000000″ header_font_size=”17px” icon_font_size=”60px” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”BRAND AWARENESS” use_icon=”on” font_icon=”||divi||400″ icon_color=”#000000″ image_icon_width=”60px” _builder_version=”4.16″ _module_preset=”default” header_font=”Montserrat|700|||||||” header_text_align=”center” header_text_color=”#000000″ 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    Contact<\/p>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”42px” text_line_height=”1.2em” text_font_size_tablet=”64px” text_font_size_phone=”34px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

    The campaign of your life starts with this form<\/p>\n

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