{"id":41118,"date":"2021-06-16T11:22:27","date_gmt":"2021-06-16T09:22:27","guid":{"rendered":"https:\/\/grupowdi.com\/project\/baking-workshop-with-alma-obregon-and-scotch-brite\/"},"modified":"2022-06-13T17:23:42","modified_gmt":"2022-06-13T15:23:42","slug":"baking-workshop-with-alma-obregon-and-scotch-brite","status":"publish","type":"project","link":"https:\/\/grupowdi.com\/en\/project\/baking-workshop-with-alma-obregon-and-scotch-brite\/","title":{"rendered":"EVENT WITH INFLUENCERS – CHRISTMAS SCOTCH-BRITE PASTRY WORKSHOP WITH ALMA OBREG\u00d3N"},"content":{"rendered":"

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Events \/ Digital marketing<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.17.4″ text_font=”Montserrat|||on|||||” text_font_size=”40px” text_line_height=”1.4em” header_font=”Montserrat|700||on|||||” header_text_color=”#f7f7f7″ header_font_size=”50px” header_line_height=”1.3em” custom_margin=”|||” animation_style=”fade” locked=”off” global_colors_info=”{}”]<\/p>\n

Case Study <\/span><\/p>\n

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Pastry workshop with alma obreg\u00f3n <\/span><\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”110px||30px|” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_4,1_4″ _builder_version=”4.16″ custom_margin=”-40px||||false|false” custom_margin_tablet=”-40px||-70px||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|phone” animation_style=”fade” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Montserrat||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.8em” custom_padding=”|10%|||false|false” animation_style=”flip” animation_intensity_flip=”20%” global_colors_info=”{}”]<\/p>\n

Scotch-Brite\u00ae <\/b>is one of the most popular cleaning brands among Spaniards. His famous <\/span>“I can’t do without him”.<\/strong> still resonates in the minds of many consumers thanks to its first advertisements in Spain. Belonging to the group <\/span>3M,Scotch-Brite\u00ae<\/strong> is a<\/span>brand innovation<\/strong> in its sector.<\/span><\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.17.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_text_align=”left” header_4_font_size=”22px” custom_margin=”||60px|” animation_style=”fade” header_4_text_align_tablet=”” header_4_text_align_phone=”left” header_4_text_align_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

CLIENT<\/span><\/h4>\n

3M Spain<\/span>
Scotch-Brite\u00ae <\/span><\/p>\n

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Categories<\/span><\/h4>\n
    \n
  • Events<\/span><\/li>\n
  • Digital marketing<\/span><\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ make_equal=”on” use_custom_gutter=”on” gutter_width=”1″ specialty=”on” padding_top_1=”0px” admin_label=”Work Section” module_class=” et_pb_specialty_fullwidth” _builder_version=”4.17.4″ width=”70%” width_tablet=”80%” width_phone=”” width_last_edited=”on|phone” module_alignment=”center” inner_width=”100%” inner_width_tablet=”100%” inner_width_phone=”” inner_width_last_edited=”on|desktop” inner_max_width=”100%” inner_max_width_tablet=”100%” inner_max_width_phone=”” inner_max_width_last_edited=”on|desktop” inner_module_alignment=”center” custom_padding=”0px||0px||false|false” make_fullwidth=”on” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” padding_top__hover=”0px” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_image 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global_colors_info=”{}”][\/et_pb_image][\/et_pb_column_inner][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/grupowdi.com\/wp-content\/uploads\/2021\/06\/evento-scotch-brite-alma-obregon-navidad12.jpg” alt=”influencer event ” title_text=”event-scotch-brite-soul-overgon-christmas12″ show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”#353740″ hover_overlay_color=”rgba(252,210,29,0.92)” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ animation_style=”flip” animation_direction=”top” animation_intensity_flip=”30%” animation_starting_opacity=”100%” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Creative Process Section” _builder_version=”4.16″ custom_padding=”110px||110px|” global_colors_info=”{}”][et_pb_row admin_label=”Service Section Title” _builder_version=”4.16″ custom_margin=”|auto|-3px|auto||” animation_style=”fade” animation_direction=”top” saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.16″ text_font=”Montserrat||||||||” text_text_color=”#857870″ text_line_height=”1.9em” header_font=”Montserrat||||||||” header_text_color=”#857870″ header_2_font=”Montserrat|700||on|||||” header_2_text_color=”#000000″ header_2_font_size=”42px” header_2_line_height=”1.3em” text_orientation=”center” max_width=”1080px” module_alignment=”center” custom_margin=”-90px||||false|false” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n

    Request and creative process<\/h2>\n

    [\/et_pb_text][et_pb_text admin_label=”Subtitle” _builder_version=”4.16″ text_font=”Montserrat||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.8em” header_font=”||||||||” max_width=”1080px” module_alignment=”center” custom_margin=”|||” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n

    Scotch-Brite\u00ae<\/span><\/strong> aims<\/strong> toreach out to a younger audience<\/strong>, an audience that is active on social media, follows trends and gets relevant information through networks such as Instagram, Facebook…..<\/span> <\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.16″ _module_preset=”default” custom_margin_tablet=”-60px||||false|false” custom_margin_phone=”-50px||||false|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/grupowdi.com\/wp-content\/uploads\/2021\/05\/descarga.png” alt=”Scoth Brite” title_text=”Scoth Brite” align=”center” _builder_version=”4.16″ _module_preset=”default” width=”50%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Subtitle” _builder_version=”4.16″ text_font=”Montserrat||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.8em” header_font=”||||||||” max_width=”1080px” module_alignment=”center” custom_margin=”|||” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n

    Scotch-Brite\u00ae<\/span><\/strong> has set itself the objective of approaching a younger audience, an audience that is active on social media, follows trends and obtains relevant information through networks such as Instagram, Facebook….. Therefore, the option of <\/span>to count on different influencers related to the worlds of cooking and family.<\/strong> Now all that remained was to think about how to unite the world of influencers with the brand.<\/span><\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Montserrat||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.8em” header_font=”||||||||” max_width=”1080px” module_alignment=”center” custom_margin=”|||” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n

    \n

    The first step was the choice of a <\/span>“Influencer reference” who would be the most visible face of the action.<\/strong> This influencer had to represent the brand’s values such as: quality, family, credibility…<\/span><\/p>\n

    <\/span><\/p>\n<\/div>\n

    \n

    Finally, the chosen one was Alma Obreg\u00f3n<\/strong>, a young confectioner from Bilbao who has worked on television programmes such as “Dulces con Alma” and Cupcake Maniacs. The idea was to give a Christmas baking workshop<\/span> for other influencers where the brand would be reflected and… we would do… <\/span>a cake in the shape of a scouring pad!<\/strong><\/span><\/p>\n<\/div>\n

    \n

    <\/span><\/p>\n<\/div>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Montserrat|700||on|||||” text_text_color=”#000000″ text_font_size=”30px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

    Our role<\/p>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Montserrat||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.8em” header_font=”||||||||” max_width=”1080px” module_alignment=”center” custom_margin=”|||” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n

    <\/div>\n
    \n

    At Grupo WDi<\/strong> we carry out the integral management of the entire event,<\/strong> that is to say: the search and choice of the location, the design of materials and decorative pieces for the space and the call for influencers.<\/p>\n<\/div>\n

    \n

    <\/span><\/p>\n

    To give the event a greater impact, we usedsocial networks<\/strong> to publish posts on the brand’s profiles before, during and after the event.<\/span><\/p>\n<\/div>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Montserrat|700||on|||||” text_text_color=”#000000″ text_font_size=”30px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

    results<\/p>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Montserrat||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.8em” header_font=”||||||||” max_width=”1080px” module_alignment=”center” custom_margin=”|||” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n

    The event was a great success, many potential consumers<\/strong> were reached<\/strong> thanks to the diffusion that both the guests and the brand gave from their profiles. In addition, the humorous wink of making a tart-stone was very well received and generated a lot of comments.<\/div>\n
    \n

    <\/span><\/p>\n

    To give the event a greater impact, we usedsocial networks<\/strong> to publish posts on the brand’s profiles before, during and after the event.<\/span><\/p>\n<\/div>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”YOUNGER AUDIENCES” use_icon=”on” font_icon=”||divi||400″ icon_color=”#000000″ image_icon_width=”60px” _builder_version=”4.16″ _module_preset=”default” header_font=”Montserrat|700|||||||” header_text_align=”center” header_text_color=”#000000″ header_font_size=”17px” icon_font_size=”60px” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”PRESENCE ON RRSS” use_icon=”on” font_icon=”||divi||400″ icon_color=”#000000″ image_icon_width=”60px” _builder_version=”4.16″ _module_preset=”default” header_font=”Montserrat|700|||||||” header_text_align=”center” header_text_color=”#000000″ 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text_font_size_tablet=”94px” text_font_size_phone=”60px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

    Contact<\/p>\n

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    The campaign of your life starts with this form<\/p>\n

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