{"id":50786,"date":"2026-07-08T15:44:00","date_gmt":"2026-07-08T13:44:00","guid":{"rendered":"https:\/\/grupowdi.com\/?post_type=project&p=50786"},"modified":"2026-10-21T00:39:25","modified_gmt":"2026-10-20T22:39:25","slug":"delonghi-boutique-mediamarkt-tech-village","status":"publish","type":"project","link":"https:\/\/grupowdi.com\/en\/project\/delonghi-boutique-mediamarkt-tech-village\/","title":{"rendered":"DE’LONGHI BOUTIQUE AT MEDIAMARKT TECH VILLAGE"},"content":{"rendered":"

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TRADE MARKETING | PREMIUM SPACES<\/p>\n

[\/et_pb_text][et_pb_text module_class=”wdi-statement” _builder_version=”4.17.4″ text_font=”Montserrat|||on|||||” text_font_size=”40px” text_line_height=”1.4em” header_font=”Montserrat|700||on|||||” header_text_color=”#f7f7f7″ header_font_size=”50px” header_line_height=”1.3em” custom_margin=”|||” animation_style=”none” locked=”off” global_colors_info=”{}”]<\/p>\n

Case Study\u00a0<\/span><\/p>\n

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DE’LONGHI BOUTIQUE AT MEDIAMARKT TECH VILLAGE<\/span><\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”110px||30px|” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_4,1_4″ _builder_version=”4.16″ custom_margin=”-40px||||false|false” custom_margin_tablet=”-40px||-70px||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|phone” animation_style=”none” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text module_class=”wdi-body” _builder_version=”4.18.0″ text_font=”Montserrat||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.8em” custom_padding=”|10%|||false|false” animation_style=”none” animation_intensity_flip=”20%” global_colors_info=”{}”]<\/p>\n

DeLonghi<\/strong><\/strong><\/a><\/span> is a benchmark in the world of coffee thanks to its prestigious coffee machines and accessories<\/strong>. The Italian multinational stands out for the high quality of its manufacturing and design of these appliances. Its coffee machines are built on the belief that great coffee can also be enjoyed in the comfort of your own home.<\/span><\/p>\n

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CLIENT\/BRAND<\/span><\/h4>\n

DeLonghi Group<\/span>
DeLonghi<\/span><\/p>\n

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CATEGORIES<\/span><\/h4>\n
    \n
  • Trade Marketing<\/span><\/li>\n
  • Production<\/span><\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ make_equal=”on” use_custom_gutter=”on” gutter_width=”1″ specialty=”on” padding_top_1=”0px” admin_label=”Work Section” module_class=” et_pb_specialty_fullwidth” _builder_version=”4.19.0″ width=”80%” width_tablet=”80%” width_phone=”” width_last_edited=”on|phone” module_alignment=”center” inner_width=”100%” inner_width_tablet=”100%” inner_width_phone=”” inner_width_last_edited=”on|desktop” inner_max_width=”100%” inner_max_width_tablet=”100%” inner_max_width_phone=”” inner_max_width_last_edited=”on|desktop” inner_module_alignment=”center” height=”100%” custom_padding=”0px||0px||false|false” make_fullwidth=”on” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” padding_top__hover=”0px” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_image 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force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.19.0″ animation_style=”none” animation_direction=”right” animation_intensity_flip=”30%” animation_starting_opacity=”100%” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Creative Process Section” _builder_version=”4.16″ custom_padding=”110px||110px|” global_colors_info=”{}”][et_pb_row admin_label=”Service Section Title” _builder_version=”4.16″ custom_margin=”||40px|” animation_style=”none” animation_direction=”top” saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text module_class=”wdi-body” admin_label=”Title” _builder_version=”4.17.4″ text_font=”Montserrat||||||||” text_text_color=”#857870″ text_line_height=”1.9em” header_font=”Montserrat||||||||” header_text_color=”#857870″ header_2_font=”Montserrat|700||on|||||” header_2_text_color=”#000000″ header_2_font_size=”42px” header_2_line_height=”1.3em” text_orientation=”center” max_width=”1080px” module_alignment=”center” custom_margin=”-90px||||false|false” animation_style=”none” animation_direction=”bottom” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n

    Brief and creative process<\/h2>\n

    [\/et_pb_text][et_pb_text module_class=”wdi-body” admin_label=”Subtitle” _builder_version=”4.18.0″ text_font=”Montserrat||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.8em” header_font=”||||||||” max_width=”1080px” module_alignment=”center” custom_margin=”|||” animation_style=”none” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n

    MediaMarkt Tech Village<\/strong> is the German multinational’s first lighthouse store, located in Majadahonda, Madrid. A space of more than 8,000 square metres set to become one of the country’s benchmark stores for technology <\/strong>in the country.<\/p>\n

    De’Longhi<\/strong> wanted to be part of this store, so it entrusted us with an ambitious project.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”-30px||||false|false” custom_margin_tablet=”-60px||||false|false” custom_margin_phone=”-50px||||false|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/grupowdi.com\/wp-content\/uploads\/2021\/06\/logo-delonghi-grupowdi-clientes.jpg” alt=”DeLonghi logo” title_text=”logo-delonghi-grupowdi-clientes” align=”center” _builder_version=”4.18.0″ _module_preset=”default” width=”50%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”wdi-body” admin_label=”Subtitle” _builder_version=”4.18.0″ text_font=”Montserrat||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.8em” header_font=”||||||||” max_width=”700px” module_alignment=”center” custom_margin=”|||” animation_style=”none” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n

    The challenge was to design and build a shop in shop<\/strong> for the brand, dedicated to displaying, demonstrating and selling its full range of coffee machines and accessories<\/strong>.<\/p>\n

    The idea was to convey the warmth and comfort of a home<\/strong>, since De’Longhi promises that, thanks to its coffee machines, you don’t need to leave the house to enjoy a good coffee.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”wdi-lead” _builder_version=”4.17.4″ _module_preset=”default” text_font=”Montserrat|700||on|||||” text_text_color=”#000000″ text_font_size=”30px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

    Our role<\/p>\n

    [\/et_pb_text][et_pb_text module_class=”wdi-body” admin_label=”Subtitle” _builder_version=”4.19.0″ text_font=”Montserrat||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.8em” header_font=”||||||||” max_width=”100%” module_alignment=”center” custom_margin=”|23px||||” animation_style=”none” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n

    We handled everything from the initial design<\/strong> of the space through to its construction<\/strong>.<\/p>\n

    We began the project with a preliminary study of the space to assess its possibilities, then designed and produced<\/strong> the different elements that would be placed in it.<\/p>\n

    The automatic and manual pump espresso machines had to take centre stage, and the d\u00e9cor featured blues, wood and marble<\/strong> to create a welcoming feel. We also included areas designed for product demonstrations<\/strong>.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”wdi-lead” _builder_version=”4.17.4″ _module_preset=”default” text_font=”Montserrat|700||on|||||” text_text_color=”#000000″ text_font_size=”30px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

    results<\/p>\n

    [\/et_pb_text][et_pb_text module_class=”wdi-body” _builder_version=”4.17.4″ _module_preset=”default” text_font=”Montserrat||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.8em” header_font=”||||||||” max_width=”1080px” module_alignment=”center” custom_margin=”|||” animation_style=”none” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n

    A warm, welcoming space<\/strong> of 30 square metres that brings the brand closer to consumers through a brand experience<\/strong> that is<\/strong> complete in every sense. A shop in shop where the coffee machines take centre stage and customers can try a freshly made coffee in its dedicated tasting areas.<\/p>\n

     <\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”BRAND EXPERIENCE” use_icon=”on” font_icon=”||fa||900″ icon_color=”#000000″ image_icon_width=”60px” _builder_version=”4.19.0″ _module_preset=”default” header_font=”Montserrat|700|||||||” header_text_align=”center” header_text_color=”#000000″ header_font_size=”17px” icon_font_size=”60px” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”PREMIUM SPACE” use_icon=”on” font_icon=”||fa||900″ icon_color=”#000000″ image_icon_width=”60px” _builder_version=”4.19.0″ _module_preset=”default” header_font=”Montserrat|700|||||||” header_text_align=”center” header_text_color=”#000000″ header_font_size=”17px” icon_font_size=”60px” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”TASTINGS AND DEMONSTRATIONS” use_icon=”on” font_icon=”||fa||900″ icon_color=”#000000″ image_icon_width=”60px” _builder_version=”4.19.0″ _module_preset=”default” header_font=”Montserrat|700|||||||” header_text_align=”center” header_text_color=”#000000″ header_font_size=”17px” icon_font_size=”60px” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Image grid” _builder_version=”4.19.0″ background_color=”gcid-e5d2e37a-1f06-4bdc-be09-05d5c86718c9″ background_color_gradient_direction=”90deg” background_enable_image=”off” max_width=”75%” module_alignment=”center” custom_margin=”-20px||||false|false” custom_padding=”||||false|false” global_colors_info=”{%22gcid-e5d2e37a-1f06-4bdc-be09-05d5c86718c9%22:%91%22background_color%22%93}”][et_pb_row use_custom_gutter=”on” gutter_width=”2″ module_class=” et_pb_row_fullwidth” _builder_version=”4.19.0″ width=”94%” width_tablet=”80%” width_phone=”” width_last_edited=”on|desktop” max_width=”94%” max_width_tablet=”80%” max_width_phone=”” max_width_last_edited=”on|desktop” custom_margin=”||||false|false” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/grupowdi.com\/wp-content\/uploads\/2022\/11\/delonghi-mediamarkt-tech-village-wdi-scaled-e1667907811473.jpg” alt=”View of the DeLonghi boutique at MediaMarkt Tech Village” title_text=”bodegon-flyer-snacks 2″ align=”center” force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.19.0″ background_color=”gcid-e5d2e37a-1f06-4bdc-be09-05d5c86718c9″ animation_style=”none” animation_intensity_flip=”20%” global_colors_info=”{%22gcid-e5d2e37a-1f06-4bdc-be09-05d5c86718c9%22:%91%22background_color%22%93}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section module_id=”contacto” fb_built=”1″ _builder_version=”4.17.4″ _module_preset=”default” custom_padding=”50px|||||” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”80%” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”wdi-display” _builder_version=”4.17.4″ _module_preset=”default” text_font=”|800|||||||” text_text_color=”#000000″ text_font_size=”67px” text_font_size_tablet=”94px” text_font_size_phone=”60px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

    Contact<\/p>\n

    [\/et_pb_text][et_pb_text module_class=”wdi-statement” _builder_version=”4.17.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”42px” text_line_height=”1.2em” text_font_size_tablet=”64px” text_font_size_phone=”34px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

    The campaign of your life starts with this form<\/p>\n

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