{"id":50794,"date":"2025-04-24T14:02:02","date_gmt":"2025-04-24T12:02:02","guid":{"rendered":"https:\/\/grupowdi.com\/?post_type=project&#038;p=50794"},"modified":"2026-10-21T09:25:25","modified_gmt":"2026-10-21T07:25:25","slug":"petronas-stand-biemh","status":"publish","type":"project","link":"https:\/\/grupowdi.com\/en\/project\/petronas-stand-biemh\/","title":{"rendered":"PETRONAS STAND AT BIEMH"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;header-section&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; positioning=&#8221;fixed&#8221; vertical_offset=&#8221;0px&#8221; horizontal_offset=&#8221;0px&#8221; width=&#8221;100%&#8221; min_height=&#8221;53px&#8221; custom_margin=&#8221;0px||0px||false|true&#8221; custom_padding=&#8221;0px||0px|||&#8221; sticky_position=&#8221;top&#8221; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; 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show_in_lightbox=&#8221;on&#8221; use_overlay=&#8221;on&#8221; overlay_icon_color=&#8221;#353740&#8243; hover_overlay_color=&#8221;rgba(252,210,29,0.92)&#8221; force_fullwidth=&#8221;on&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.27.4&#8243; module_alignment=&#8221;center&#8221; animation_style=&#8221;none&#8221; animation_direction=&#8221;right&#8221; animation_intensity_flip=&#8221;30%&#8221; animation_starting_opacity=&#8221;100%&#8221; box_shadow_style=&#8221;preset7&#8243; box_shadow_horizontal=&#8221;0px&#8221; box_shadow_vertical=&#8221;0px&#8221; box_shadow_spread=&#8221;10px&#8221; box_shadow_color=&#8221;#ffffff&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; admin_label=&#8221;Columna&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text module_class=&#8221;wdi-body&#8221; _builder_version=&#8221;4.27.4&#8243; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#747d88&#8243; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; header_4_font=&#8221;Montserrat|600|||||||&#8221; header_4_text_align=&#8221;left&#8221; header_4_font_size=&#8221;22px&#8221; custom_margin=&#8221;||||false|false&#8221; animation_style=&#8221;none&#8221; header_4_text_align_tablet=&#8221;&#8221; header_4_text_align_phone=&#8221;left&#8221; header_4_text_align_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 style=\"text-align: left;\"><span style=\"color: #000000;\">CLIENT\/BRAND<\/span><\/h4>\n<p><span style=\"font-size: 16px; color: #000000;\">Petronas<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;wdi-body&#8221; _builder_version=&#8221;4.27.4&#8243; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#747d88&#8243; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; header_4_font=&#8221;Montserrat|600|||||||&#8221; header_4_font_size=&#8221;22px&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;-70px||60px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; animation_style=&#8221;none&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><span style=\"color: #000000;\">CATEGORIES<\/span><\/h4>\n<ul>\n<li><span style=\"color: #000000;\">Events<\/span><\/li>\n<li><span style=\"color: #000000;\">Trade fairs<\/span><\/li>\n<li><span style=\"color: #000000;\">Stand<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;wdi-body&#8221; _builder_version=&#8221;4.27.4&#8243; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.8em&#8221; custom_padding=&#8221;|10%|||false|false&#8221; animation_style=&#8221;none&#8221; animation_intensity_flip=&#8221;20%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"https:\/\/es.pli-petronas.com\/es\/inicio\" target=\"_blank\" rel=\"noopener\">PETRONAS Lubricants International (PLI)<\/a> is the global lubricants manufacturing and marketing arm of PETRONAS, Malaysia&#8217;s national oil corporation.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Creative Process Section&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;110px||110px|&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Service Section Title&#8221; _builder_version=&#8221;4.19.0&#8243; custom_margin=&#8221;||20px||false|false&#8221; animation_style=&#8221;none&#8221; animation_direction=&#8221;top&#8221; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; admin_label=&#8221;Columna&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text module_class=&#8221;wdi-body&#8221; admin_label=&#8221;Title&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#857870&#8243; text_line_height=&#8221;1.9em&#8221; header_font=&#8221;Montserrat||||||||&#8221; header_text_color=&#8221;#857870&#8243; header_2_font=&#8221;Montserrat|700||on|||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;1080px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;-90px||||false|false&#8221; animation_style=&#8221;none&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_slide=&#8221;4%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Brief and creative process<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; admin_label=&#8221;Fila&#8221; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-30px||||false|false&#8221; custom_margin_tablet=&#8221;-60px||||false|false&#8221; custom_margin_phone=&#8221;-50px||||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; admin_label=&#8221;Columna&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/grupowdi.com\/wp-content\/uploads\/2025\/04\/petronas-logo-horizontal.jpg&#8221; alt=&#8221;Jumbo Diset logo&#8221; title_text=&#8221;Logo Petronas horizontal&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;80%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;wdi-body&#8221; admin_label=&#8221;Subtitle&#8221; _builder_version=&#8221;4.27.4&#8243; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; max_width=&#8221;1080px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;none&#8221; animation_direction=&#8221;bottom&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_slide=&#8221;4%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Petronas&#8217;s team in Italy, working together with its Spanish team, challenged us to build a <strong>stand<\/strong> for the brand at the <strong>International Machine Tool Biennial <a href=\"https:\/\/biemh.bilbaoexhibitioncentre.com\/\" target=\"_blank\" rel=\"noopener\">(BIEMH)<\/a><\/strong> trade fair, held at the <strong>Bilbao Exhibition Centre<\/strong>.<\/p>\n<p><span lang=\"ES\"><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Fila&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;wdi-lead&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700||on|||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;30px&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Our role<\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;wdi-body&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; max_width=&#8221;1080px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;none&#8221; animation_direction=&#8221;bottom&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_slide=&#8221;4%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>We had a <strong>24 m\u00b2 space<\/strong> that was completely empty, so we had to build the stand from scratch. As it was the <strong>brand&#8217;s 50th anniversary<\/strong>, we used this milestone as a communication element, with a large banner celebrating it.<\/p>\n<p>We built a black wood <strong>floor<\/strong> , a <strong>large back wall<\/strong> with communication graphics, <strong>LED screens<\/strong> for showing videos and <strong>3D lettering<\/strong> with the logo and tagline, <strong>backlit<\/strong>. We designed the side wall with a curve to give the stand a distinctive touch and built a small storage room into it.<\/p>\n<p>The stand was crowned by two large raised elements forming an intersection, giving it great <strong>visibility<\/strong> from different points across the hall.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;wdi-lead&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700||on|||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;30px&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>results<\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;wdi-body&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; max_width=&#8221;1080px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;none&#8221; animation_direction=&#8221;bottom&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_slide=&#8221;4%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Petronas raised its brand&#8217;s profile with an imposing, eye-catching stand at a fair that brought together more than 1,500 exhibiting companies, 120,000 square metres of exhibition space and over 40,000 visitors from around the world.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; 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_module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;17px&#8221; icon_font_size=&#8221;60px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;RAISED STAND&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf27c;||fa||400&#8243; icon_color=&#8221;#000000&#8243; image_icon_width=&#8221;60px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;17px&#8221; icon_font_size=&#8221;60px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Image grid&#8221; _builder_version=&#8221;4.17.4&#8243; background_color=&#8221;#000000&#8243; background_color_gradient_direction=&#8221;90deg&#8221; background_enable_image=&#8221;off&#8221; custom_margin=&#8221;-20px||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; module_class=&#8221; et_pb_row_fullwidth&#8221; _builder_version=&#8221;4.22.2&#8243; width=&#8221;94%&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;94%&#8221; max_width_tablet=&#8221;80%&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;||||false|false&#8221; make_fullwidth=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; 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force_fullwidth=&#8221;on&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.27.4&#8243; animation_style=&#8221;none&#8221; animation_intensity_flip=&#8221;20%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/grupowdi.com\/wp-content\/uploads\/2025\/04\/petronas-carrusel-stand-feria-biemh-3-scaled.jpg&#8221; alt=&#8221;Hitster at La Vaguada&#8221; title_text=&#8221;Pantallas encendidas en stand ferial de Petronas&#8221; force_fullwidth=&#8221;on&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.27.4&#8243; animation_style=&#8221;none&#8221; animation_intensity_flip=&#8221;20%&#8221; 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[&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":49490,"template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"project_category":[804],"project_tag":[],"class_list":["post-50794","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-events"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Petronas Trade Fair Stand at BIEMH | Grupo WDi<\/title>\n<meta name=\"description\" content=\"Design, production and installation of a trade fair stand for Petronas at the BIEMH fair at the Bilbao Exhibition Centre.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grupowdi.com\/en\/project\/petronas-stand-biemh\/\" \/>\n<meta property=\"og:locale\" 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