{"id":50796,"date":"2025-04-24T13:16:33","date_gmt":"2025-04-24T11:16:33","guid":{"rendered":"https:\/\/grupowdi.com\/?post_type=project&#038;p=50796"},"modified":"2026-10-21T00:39:31","modified_gmt":"2026-10-20T22:39:31","slug":"clinique-event-primor-barcelona-carla-flila","status":"publish","type":"project","link":"https:\/\/grupowdi.com\/en\/project\/clinique-event-primor-barcelona-carla-flila\/","title":{"rendered":"CLINIQUE EVENT AT PRIMOR"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero&#8221; _builder_version=&#8221;4.17.4&#8243; background_enable_color=&#8221;off&#8221; background_enable_image=&#8221;off&#8221; background_position=&#8221;center_right&#8221; custom_padding=&#8221;67px|0px|67.1875px|0px|false|false&#8221; animation_style=&#8221;none&#8221; animation_intensity_zoom=&#8221;4%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; animation_style=&#8221;none&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;3%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text module_class=&#8221;wdi-body&#8221; _builder_version=&#8221;4.27.4&#8243; text_font=&#8221;Montserrat|500||on|||||&#8221; text_text_color=&#8221;#353740&#8243; text_font_size=&#8221;20px&#8221; text_letter_spacing=&#8221;3px&#8221; custom_margin=&#8221;50px||||false|false&#8221; animation_style=&#8221;none&#8221; animation_direction=&#8221;bottom&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>EVENTS | ACTIVATION<\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;wdi-statement&#8221; _builder_version=&#8221;4.22.2&#8243; text_font=&#8221;Montserrat|||on|||||&#8221; text_font_size=&#8221;40px&#8221; text_line_height=&#8221;1.4em&#8221; header_font=&#8221;Montserrat|700||on|||||&#8221; header_text_color=&#8221;#f7f7f7&#8243; header_font_size=&#8221;50px&#8221; header_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;none&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Case Study<span style=\"color: #353740;\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;wdi-h1&#8243; _builder_version=&#8221;4.27.4&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;Montserrat|700||on|||||&#8221; header_text_color=&#8221;#f7f7f7&#8243; header_font_size=&#8221;45px&#8221; header_line_height=&#8221;1.3em&#8221; header_2_font=&#8221;Montserrat||||||||&#8221; custom_margin=&#8221;-40px||-40px||false|false&#8221; animation_style=&#8221;none&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1><span style=\"color: #353740;\">CLINIQUE EVENT AT PRIMOR<\/span><\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Case Study Text&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;110px||30px|&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;-40px||||false|false&#8221; custom_margin_tablet=&#8221;-40px||-70px||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; animation_style=&#8221;none&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/grupowdi.com\/wp-content\/uploads\/2025\/02\/clinique-evento-retail-trade-druni.jpg&#8221; alt=&#8221;Beefeater furniture and graphic elements&#8221; title_text=&#8221;Evento Clinique en Barcelona&#8221; show_in_lightbox=&#8221;on&#8221; use_overlay=&#8221;on&#8221; overlay_icon_color=&#8221;#353740&#8243; hover_overlay_color=&#8221;rgba(252,210,29,0.92)&#8221; force_fullwidth=&#8221;on&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.27.4&#8243; module_alignment=&#8221;center&#8221; animation_style=&#8221;none&#8221; animation_direction=&#8221;right&#8221; animation_intensity_flip=&#8221;30%&#8221; animation_starting_opacity=&#8221;100%&#8221; box_shadow_style=&#8221;preset7&#8243; box_shadow_horizontal=&#8221;0px&#8221; box_shadow_vertical=&#8221;0px&#8221; box_shadow_spread=&#8221;10px&#8221; box_shadow_color=&#8221;#ffffff&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text module_class=&#8221;wdi-body&#8221; _builder_version=&#8221;4.27.4&#8243; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#747d88&#8243; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; header_4_font=&#8221;Montserrat|600|||||||&#8221; header_4_text_align=&#8221;left&#8221; header_4_font_size=&#8221;22px&#8221; custom_margin=&#8221;||||false|false&#8221; animation_style=&#8221;none&#8221; header_4_text_align_tablet=&#8221;&#8221; header_4_text_align_phone=&#8221;left&#8221; header_4_text_align_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 style=\"text-align: left;\"><span style=\"color: #000000;\">CLIENT\/BRAND<\/span><\/h4>\n<p><span style=\"font-size: 16px; color: #000000;\">Est\u00e9e Lauder \/ Clinique\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;wdi-body&#8221; _builder_version=&#8221;4.27.4&#8243; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#747d88&#8243; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; header_4_font=&#8221;Montserrat|600|||||||&#8221; header_4_font_size=&#8221;22px&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;-70px||60px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; animation_style=&#8221;none&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><span style=\"color: #000000;\">CATEGORIES<\/span><\/h4>\n<ul>\n<li><span style=\"color: #000000;\">Events<\/span><\/li>\n<li><span style=\"color: #000000;\">Retail<\/span><\/li>\n<li><span style=\"color: #000000;\">Influencers<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;wdi-body&#8221; _builder_version=&#8221;4.27.4&#8243; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.8em&#8221; custom_padding=&#8221;|10%|||false|false&#8221; animation_style=&#8221;none&#8221; animation_intensity_flip=&#8221;20%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"https:\/\/www.clinique.es\/\" target=\"_blank\" rel=\"noopener\">Clinique<\/a> is one of the leading cosmetics brands in dermatological skincare, backed by 55 years of experience.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Creative Process Section&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;110px||110px|&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Service Section Title&#8221; _builder_version=&#8221;4.19.0&#8243; custom_margin=&#8221;||20px||false|false&#8221; animation_style=&#8221;none&#8221; animation_direction=&#8221;top&#8221; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; admin_label=&#8221;Columna&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text module_class=&#8221;wdi-body&#8221; admin_label=&#8221;Title&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#857870&#8243; text_line_height=&#8221;1.9em&#8221; header_font=&#8221;Montserrat||||||||&#8221; header_text_color=&#8221;#857870&#8243; header_2_font=&#8221;Montserrat|700||on|||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;1080px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;-90px||||false|false&#8221; animation_style=&#8221;none&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_slide=&#8221;4%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Brief and creative process<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-30px||||false|false&#8221; custom_margin_tablet=&#8221;-60px||||false|false&#8221; custom_margin_phone=&#8221;-50px||||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/grupowdi.com\/wp-content\/uploads\/2025\/02\/clinique_Logo.jpg&#8221; alt=&#8221;Sodastream logo&#8221; title_text=&#8221;Logo Clinique&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;80%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;wdi-body&#8221; admin_label=&#8221;Subtitle&#8221; _builder_version=&#8221;4.19.0&#8243; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; max_width=&#8221;1080px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;none&#8221; animation_direction=&#8221;bottom&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_slide=&#8221;4%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Clinique<\/strong>, a cosmetics brand belonging to the <strong>Est\u00e9e Lauder<\/strong> group, regularly collaborates with the influencer <strong><a href=\"https:\/\/www.instagram.com\/carlaflila\/?hl=es\">Carla Flila<\/a><\/strong>.<\/p>\n<p>Building on this collaboration, they created a campaign called &#8220;Todo Pasa&#8221; (&#8220;Everything Passes&#8221;) and wanted to hold an in-store event with the influencer in attendance.<\/p>\n<p><span lang=\"ES\"><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;wdi-lead&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700||on|||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;30px&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Our role<\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;wdi-body&#8221; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; max_width=&#8221;1080px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;none&#8221; animation_direction=&#8221;bottom&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_slide=&#8221;4%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div><\/div>\n<div>\n<p>We took care of the <strong>decoration<\/strong> of an event room inside the <a href=\"https:\/\/www.primor.eu\/es_es\/\"><strong>Primor<\/strong><\/a> store on Portal de l&#8217;\u00c0ngel in Barcelona. The theme was the influencer&#8217;s collaboration with the brand, &#8220;Todo pasa&#8221;, and the colour of the event was pink.<\/p>\n<p>To bring this to life, we used <strong>signage<\/strong> combining pink and black, and we made wooden <strong>3D letters<\/strong> featuring the Clinique logo and the event tagline. We also had personalised bottles of pink <strong>juice<\/strong> and <strong>bouquets of flowers<\/strong> in the same shades. All of it framed by an eye-catching <strong>balloon<\/strong> display in several colours that invited the public into the store.<\/p>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;wdi-lead&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700||on|||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;30px&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>results<\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;wdi-body&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; max_width=&#8221;1080px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;none&#8221; animation_direction=&#8221;bottom&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_slide=&#8221;4%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The event was a resounding success. Queues lasting hours formed to meet the influencer, and the brand gained great visibility and extensive reach on social media.\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;VISIBILITY&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf06e;||fa||900&#8243; icon_color=&#8221;#000000&#8243; image_icon_width=&#8221;60px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;17px&#8221; icon_font_size=&#8221;60px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; 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Building on this collaboration, they [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":49470,"template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"project_category":[804],"project_tag":[],"class_list":["post-50796","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-events"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Clinique Event at Primor with Carla Flila | Grupo WDi<\/title>\n<meta name=\"description\" content=\"Clinique had a customised space for an in-store activation with influencer Carla Flila, under the slogan &quot;Todo pasa&quot;.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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