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animation_intensity_slide=&#8221;3%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text module_class=&#8221;wdi-body&#8221; _builder_version=&#8221;4.23.4&#8243; text_font=&#8221;Montserrat|500||on|||||&#8221; text_text_color=&#8221;#353740&#8243; text_font_size=&#8221;20px&#8221; text_letter_spacing=&#8221;3px&#8221; custom_margin=&#8221;50px||||false|false&#8221; animation_style=&#8221;none&#8221; animation_direction=&#8221;bottom&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>EVENTS | ACTIVATION<\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;wdi-statement&#8221; _builder_version=&#8221;4.27.2&#8243; text_font=&#8221;Montserrat|||on|||||&#8221; text_font_size=&#8221;40px&#8221; text_line_height=&#8221;1.4em&#8221; header_font=&#8221;Montserrat|700||on|||||&#8221; header_text_color=&#8221;#f7f7f7&#8243; header_font_size=&#8221;50px&#8221; header_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;none&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Case Study<span style=\"color: #353740;\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;wdi-h1&#8243; _builder_version=&#8221;4.23.4&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;Montserrat|700||on|||||&#8221; header_text_color=&#8221;#f7f7f7&#8243; header_font_size=&#8221;45px&#8221; header_line_height=&#8221;1.3em&#8221; header_2_font=&#8221;Montserrat||||||||&#8221; custom_margin=&#8221;-40px||-40px||false|false&#8221; animation_style=&#8221;none&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1><span style=\"color: #353740;\">EST\u00c9E LAUDER EVENT AT DRUNI<\/span><\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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show_in_lightbox=&#8221;on&#8221; use_overlay=&#8221;on&#8221; overlay_icon_color=&#8221;#353740&#8243; hover_overlay_color=&#8221;rgba(252,210,29,0.92)&#8221; force_fullwidth=&#8221;on&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.27.2&#8243; module_alignment=&#8221;center&#8221; animation_style=&#8221;none&#8221; animation_direction=&#8221;right&#8221; animation_intensity_flip=&#8221;30%&#8221; animation_starting_opacity=&#8221;100%&#8221; hover_enabled=&#8221;0&#8243; box_shadow_style=&#8221;preset7&#8243; box_shadow_horizontal=&#8221;0px&#8221; box_shadow_vertical=&#8221;0px&#8221; box_shadow_spread=&#8221;10px&#8221; box_shadow_color=&#8221;#ffffff&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; admin_label=&#8221;Columna&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text module_class=&#8221;wdi-body&#8221; _builder_version=&#8221;4.27.2&#8243; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#747d88&#8243; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; header_4_font=&#8221;Montserrat|600|||||||&#8221; header_4_text_align=&#8221;left&#8221; header_4_font_size=&#8221;22px&#8221; custom_margin=&#8221;||||false|false&#8221; animation_style=&#8221;none&#8221; header_4_text_align_tablet=&#8221;&#8221; header_4_text_align_phone=&#8221;left&#8221; header_4_text_align_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 style=\"text-align: left;\"><span style=\"color: #000000;\">CLIENT\/BRAND<\/span><\/h4>\n<p><span style=\"font-size: 16px; color: #000000;\">Est\u00e9e Lauder<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;wdi-body&#8221; _builder_version=&#8221;4.27.2&#8243; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#747d88&#8243; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; header_4_font=&#8221;Montserrat|600|||||||&#8221; header_4_font_size=&#8221;22px&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;-70px||60px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; animation_style=&#8221;none&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><span style=\"color: #000000;\">CATEGORIES<\/span><\/h4>\n<ul>\n<li><span style=\"color: #000000;\">Events<\/span><\/li>\n<li><span style=\"color: #000000;\">Retail<\/span><\/li>\n<li><span style=\"color: #000000;\">Influencers<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;wdi-body&#8221; _builder_version=&#8221;4.27.2&#8243; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.8em&#8221; custom_padding=&#8221;|10%|||false|false&#8221; animation_style=&#8221;none&#8221; animation_intensity_flip=&#8221;20%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong><a href=\"https:\/\/www.esteelauder.es\/index.php\" target=\"_blank\" rel=\"noopener\">Estee Lauder<\/a><\/strong> was founded in 1946 and has grown steadily ever since, offering skincare and make-up products, as well as fragrances, that are as gentle as they are effective.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Creative Process Section&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;110px||110px|&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Service Section Title&#8221; _builder_version=&#8221;4.19.0&#8243; custom_margin=&#8221;||20px||false|false&#8221; animation_style=&#8221;none&#8221; animation_direction=&#8221;top&#8221; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; admin_label=&#8221;Columna&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text module_class=&#8221;wdi-body&#8221; admin_label=&#8221;Title&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#857870&#8243; text_line_height=&#8221;1.9em&#8221; header_font=&#8221;Montserrat||||||||&#8221; header_text_color=&#8221;#857870&#8243; header_2_font=&#8221;Montserrat|700||on|||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;1080px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;-90px||||false|false&#8221; animation_style=&#8221;none&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_slide=&#8221;4%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Brief and creative process<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; admin_label=&#8221;Fila&#8221; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-30px||||false|false&#8221; custom_margin_tablet=&#8221;-60px||||false|false&#8221; custom_margin_phone=&#8221;-50px||||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; admin_label=&#8221;Columna&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/grupowdi.com\/wp-content\/uploads\/2025\/02\/Estee_lauder_wdi_Logo.jpg&#8221; alt=&#8221;Jumbo Diset logo&#8221; title_text=&#8221;Logo Estee Lauder&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;80%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;wdi-body&#8221; admin_label=&#8221;Subtitle&#8221; _builder_version=&#8221;4.27.2&#8243; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; max_width=&#8221;1080px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;none&#8221; animation_direction=&#8221;bottom&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_slide=&#8221;4%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Est\u00e9e Lauder<\/strong> wanted to announce the launch of a new night-time beauty routine with a point-of-sale event aimed mainly at <strong>influencers<\/strong> but also at the <strong>general public<\/strong>. On this occasion, the retailer chosen to host the event was the <strong>Druni<\/strong> store on <strong>Calle Vel\u00e1zquez<\/strong> in <strong>Madrid<\/strong>.<\/p>\n<p><span lang=\"ES\"><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Fila&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;wdi-lead&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700||on|||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;30px&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Our role<\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;wdi-body&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; max_width=&#8221;1080px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;none&#8221; animation_direction=&#8221;bottom&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_slide=&#8221;4%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Our challenge was to decorate a <strong>6 m\u00b2<\/strong> space inspired by the night. The brand had previously run PR events on this same theme using a <strong>bed<\/strong> as the common thread of the event. So we used that same bed as the centrepiece of our event and produced a range of <strong>complementary materials<\/strong> to decorate the space.<\/p>\n<p>The decoration consisted of a <strong>backdrop<\/strong> with a small-star graphic evoking the night sky, a <strong>bed<\/strong> dressed in shades of blue, a <strong>rug<\/strong> and <strong>bedside table<\/strong> to create the feel of a bedroom, 3D <strong>stars<\/strong> hanging from the ceiling and <strong>totems<\/strong> displaying the products.<\/p>\n<p>As an activation, we set up a <strong>herbal tea station<\/strong> with blends designed to promote better rest, served in personalised individual sachets so that attendees could choose their favourite.<\/p>\n<p>All of this was complemented by an <strong>exterior decoration<\/strong> of <strong>balloons<\/strong> and a <strong>3D sign<\/strong> featuring the brand logo.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;wdi-lead&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700||on|||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;30px&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>results<\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;wdi-body&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; max_width=&#8221;1080px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;none&#8221; animation_direction=&#8221;bottom&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_slide=&#8221;4%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>We brought the brand closer to both Druni shoppers and passers-by on the busy Calle Vel\u00e1zquez, strengthening its brand positioning. The activation with specialist brand promoters led content creators of the calibre of <a href=\"https:\/\/www.instagram.com\/manu.ochoa21\/\" target=\"_blank\" rel=\"noopener\">Manuela Ochoa<\/a> and <a href=\"https:\/\/www.instagram.com\/adri.uru\/\" target=\"_blank\" rel=\"noopener\">Adri Uru<\/a> to praise the features of this routine.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;BRAND EXPERIENCE&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf004;||fa||900&#8243; icon_color=&#8221;#000000&#8243; image_icon_width=&#8221;60px&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; 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_builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;PROMOTER ACTIVATION&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe08b;||divi||400&#8243; icon_color=&#8221;#000000&#8243; image_icon_width=&#8221;60px&#8221; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;17px&#8221; icon_font_size=&#8221;60px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Image grid&#8221; _builder_version=&#8221;4.17.4&#8243; background_color=&#8221;#000000&#8243; background_color_gradient_direction=&#8221;90deg&#8221; background_enable_image=&#8221;off&#8221; custom_margin=&#8221;-20px||||false|false&#8221; 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alt=&#8221;Giant board game&#8221; title_text=&#8221;estee-lauder-wdi-evento-druni-punto-venta-trade-marketing-1&#8243; force_fullwidth=&#8221;on&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.27.2&#8243; animation_style=&#8221;none&#8221; animation_intensity_flip=&#8221;20%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/grupowdi.com\/wp-content\/uploads\/2025\/02\/estee-lauder-wdi-evento-druni-punto-venta-trade-marketing-2.jpg&#8221; alt=&#8221;Playing the giant Hitster&#8221; title_text=&#8221;estee-lauder-wdi-evento-druni-punto-venta-trade-marketing-2&#8243; force_fullwidth=&#8221;on&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; 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processEst\u00e9e Lauder wanted to announce the launch of a new night-time [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":49430,"template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"project_category":[804],"project_tag":[],"class_list":["post-50798","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-events"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Est\u00e9e Lauder Point-of-Sale Event at Druni | Grupo WDi<\/title>\n<meta name=\"description\" content=\"Est\u00e9e Lauder event at Druni on Calle Vel\u00e1zquez to launch its new night-time beauty routine with a point-of-sale activation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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