{"id":50804,"date":"2023-10-30T16:00:33","date_gmt":"2023-10-30T15:00:33","guid":{"rendered":"https:\/\/grupowdi.com\/?post_type=project&#038;p=50804"},"modified":"2026-10-21T00:39:41","modified_gmt":"2026-10-20T22:39:41","slug":"sodastream-stand-barcelona-boat-show","status":"publish","type":"project","link":"https:\/\/grupowdi.com\/en\/project\/sodastream-stand-barcelona-boat-show\/","title":{"rendered":"SODASTREAM STAND AT THE BARCELONA BOAT SHOW"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero&#8221; _builder_version=&#8221;4.17.4&#8243; background_enable_color=&#8221;off&#8221; background_enable_image=&#8221;off&#8221; background_position=&#8221;center_right&#8221; custom_padding=&#8221;67px|0px|67.1875px|0px|false|false&#8221; animation_style=&#8221;none&#8221; animation_intensity_zoom=&#8221;4%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; animation_style=&#8221;none&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;3%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text module_class=&#8221;wdi-body&#8221; _builder_version=&#8221;4.19.0&#8243; text_font=&#8221;Montserrat|500||on|||||&#8221; text_text_color=&#8221;#353740&#8243; text_font_size=&#8221;20px&#8221; text_letter_spacing=&#8221;3px&#8221; custom_margin=&#8221;50px||||false|false&#8221; animation_style=&#8221;none&#8221; animation_direction=&#8221;bottom&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]EVENTS | TRADE FAIR STAND[\/et_pb_text][et_pb_text module_class=&#8221;wdi-statement&#8221; _builder_version=&#8221;4.22.2&#8243; text_font=&#8221;Montserrat|||on|||||&#8221; text_font_size=&#8221;40px&#8221; text_line_height=&#8221;1.4em&#8221; header_font=&#8221;Montserrat|700||on|||||&#8221; header_text_color=&#8221;#f7f7f7&#8243; header_font_size=&#8221;50px&#8221; header_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;none&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Case Study<span style=\"color: #353740;\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;wdi-h1&#8243; _builder_version=&#8221;4.22.2&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;Montserrat|700||on|||||&#8221; header_text_color=&#8221;#f7f7f7&#8243; header_font_size=&#8221;45px&#8221; header_line_height=&#8221;1.3em&#8221; header_2_font=&#8221;Montserrat||||||||&#8221; custom_margin=&#8221;-40px||-40px||false|false&#8221; animation_style=&#8221;none&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1><span style=\"color: #353740;\">SODASTREAM STAND AT THE BARCELONA INTERNATIONAL BOAT SHOW<\/span><\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Case Study Text&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;110px||30px|&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;-40px||||false|false&#8221; custom_margin_tablet=&#8221;-40px||-70px||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; animation_style=&#8221;none&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/grupowdi.com\/wp-content\/uploads\/2023\/10\/sodastream-salon-nautico-wdi-1.jpg&#8221; alt=&#8221;Beefeater furniture and graphic elements&#8221; title_text=&#8221;nivea-facial-party-night-wdi-3&#8243; show_in_lightbox=&#8221;on&#8221; use_overlay=&#8221;on&#8221; overlay_icon_color=&#8221;#353740&#8243; hover_overlay_color=&#8221;rgba(252,210,29,0.92)&#8221; force_fullwidth=&#8221;on&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.22.2&#8243; module_alignment=&#8221;center&#8221; animation_style=&#8221;none&#8221; animation_direction=&#8221;right&#8221; animation_intensity_flip=&#8221;30%&#8221; animation_starting_opacity=&#8221;100%&#8221; box_shadow_style=&#8221;preset7&#8243; box_shadow_horizontal=&#8221;0px&#8221; box_shadow_vertical=&#8221;0px&#8221; box_shadow_spread=&#8221;10px&#8221; box_shadow_color=&#8221;#ffffff&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text module_class=&#8221;wdi-body&#8221; _builder_version=&#8221;4.19.0&#8243; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#747d88&#8243; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; header_4_font=&#8221;Montserrat|600|||||||&#8221; header_4_text_align=&#8221;left&#8221; header_4_font_size=&#8221;22px&#8221; custom_margin=&#8221;||||false|false&#8221; animation_style=&#8221;none&#8221; header_4_text_align_tablet=&#8221;&#8221; header_4_text_align_phone=&#8221;left&#8221; header_4_text_align_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 style=\"text-align: left;\"><span style=\"color: #000000;\">CLIENT\/BRAND<\/span><\/h4>\n<p><span style=\"font-size: 16px; color: #000000;\">Sodastream\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;wdi-body&#8221; _builder_version=&#8221;4.19.0&#8243; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#747d88&#8243; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; header_4_font=&#8221;Montserrat|600|||||||&#8221; header_4_font_size=&#8221;22px&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;-70px||60px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; animation_style=&#8221;none&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><span style=\"color: #000000;\">CATEGORIES<\/span><\/h4>\n<ul>\n<li><span style=\"color: #000000;\">Events<\/span><\/li>\n<li><span style=\"color: #000000;\">Trade Fairs and Conferences<\/span><\/li>\n<li><span style=\"color: #000000;\">Tastings<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;wdi-body&#8221; _builder_version=&#8221;4.19.0&#8243; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.8em&#8221; custom_padding=&#8221;|10%|||false|false&#8221; animation_style=&#8221;none&#8221; animation_intensity_flip=&#8221;20%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Sodastream<\/strong> is the world&#8217;s number one sparkling water brand, thanks to its range of carbonation systems and reusable accessories.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Creative Process Section&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;110px||110px|&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Service Section Title&#8221; _builder_version=&#8221;4.19.0&#8243; custom_margin=&#8221;||20px||false|false&#8221; animation_style=&#8221;none&#8221; animation_direction=&#8221;top&#8221; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text module_class=&#8221;wdi-body&#8221; admin_label=&#8221;Title&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#857870&#8243; text_line_height=&#8221;1.9em&#8221; header_font=&#8221;Montserrat||||||||&#8221; header_text_color=&#8221;#857870&#8243; header_2_font=&#8221;Montserrat|700||on|||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;1080px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;-90px||||false|false&#8221; animation_style=&#8221;none&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_slide=&#8221;4%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Brief and creative process<\/h2>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;wdi-body&#8221; admin_label=&#8221;Subtitle&#8221; _builder_version=&#8221;4.19.0&#8243; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; max_width=&#8221;1080px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;none&#8221; animation_direction=&#8221;bottom&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_slide=&#8221;4%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Sodastream<\/strong> wanted to take advantage of the <a href=\"https:\/\/www.salonnautico.com\/\"><strong>Barcelona International Boat Show<\/strong><\/a> to raise awareness of its brand and its new sparkling water maker, <strong>Art<\/strong>.<span lang=\"ES\"><\/span><\/p>\n<p><span lang=\"ES\"><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-30px||||false|false&#8221; custom_margin_tablet=&#8221;-60px||||false|false&#8221; custom_margin_phone=&#8221;-50px||||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/grupowdi.com\/wp-content\/uploads\/2023\/10\/logo-sodastream-1.png&#8221; alt=&#8221;Sodastream logo&#8221; title_text=&#8221;logoscolor-02&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; width=&#8221;80%&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;wdi-body&#8221; admin_label=&#8221;Subtitle&#8221; _builder_version=&#8221;4.19.0&#8243; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; max_width=&#8221;1080px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;none&#8221; animation_direction=&#8221;bottom&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_slide=&#8221;4%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The <strong>Barcelona Boat Show<\/strong> is held every year in Barcelona&#8217;s Port Vell. It is the <strong>largest nautical exhibition in Spain<\/strong> with its 25,000 m<sup>2<\/sup> of space and more than 280 brands. The 2023 edition took place from <strong>11 to 15 October<\/strong>.<span lang=\"ES\"><\/span><\/p>\n<p><span lang=\"ES\"><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;wdi-lead&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700||on|||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;30px&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Our role<\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;wdi-body&#8221; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; max_width=&#8221;1080px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;none&#8221; animation_direction=&#8221;bottom&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_slide=&#8221;4%&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<div><\/div>\n<div>We faced the challenge of decorating a <strong>25 m<sup>2<\/sup><\/strong> marquee so that its generic look gave way to the brand&#8217;s own d\u00e9cor. It was a twofold challenge, as we had to produce new elements while also reusing the client&#8217;s existing materials, and make everything work together in harmony.<\/div>\n<div><\/div>\n<p>&nbsp;<\/p>\n<div>We created a <strong>bespoke back wall<\/strong>\u00a05 metres long with two levels of depth and a screen showing brand videos. The rear of the stand featured a backdrop with a large-format printed image.<\/div>\n<p>To frame the whole set-up, we designed and produced <strong>2 Dibond signs<\/strong> with a tagline and graphics evoking the sea and sustainability.<span lang=\"ES\"><\/span><\/p>\n<p>Following the <strong>installation and set-up<\/strong> of the space, several promoters specialising in sparkling water-based cocktails were on hand throughout the 5 days of the event. We made sure they never ran short of the materials needed to make the cocktails and dealt with any other issues that arose.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;wdi-lead&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700||on|||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;30px&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>results<\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;wdi-body&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; max_width=&#8221;1080px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; animation_style=&#8221;none&#8221; animation_direction=&#8221;bottom&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_slide=&#8221;4%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Crowds of people passed through the space and thousands of drinks were served. Visitors perceived Sodastream as a high-value solution, and the cocktail promoters helped them understand the many possibilities the product offers.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;UNIQUE SPACE&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe009;||divi||400&#8243; icon_color=&#8221;#000000&#8243; image_icon_width=&#8221;60px&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;17px&#8221; icon_font_size=&#8221;60px&#8221; 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