Nivea<\/strong><\/a> is one of its flagship brands. Founded in 1911, it was the first brand to sell a moisturising cream.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Creative Process Section” _builder_version=”4.16″ custom_padding=”110px||110px|” global_colors_info=”{}”][et_pb_row admin_label=”Service Section Title” _builder_version=”4.19.0″ custom_margin=”||20px||false|false” animation_style=”none” animation_direction=”top” saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text module_class=”wdi-body” admin_label=”Title” _builder_version=”4.16″ text_font=”Montserrat||||||||” text_text_color=”#857870″ text_line_height=”1.9em” header_font=”Montserrat||||||||” header_text_color=”#857870″ header_2_font=”Montserrat|700||on|||||” header_2_text_color=”#000000″ header_2_font_size=”42px” header_2_line_height=”1.3em” text_orientation=”center” max_width=”1080px” module_alignment=”center” custom_margin=”-90px||||false|false” animation_style=”none” animation_direction=”bottom” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n
Brief and creative process<\/h2>\n
[\/et_pb_text][et_pb_text module_class=”wdi-body” admin_label=”Subtitle” _builder_version=”4.19.0″ text_font=”Montserrat||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.8em” header_font=”||||||||” max_width=”1080px” module_alignment=”center” custom_margin=”|||” animation_style=”none” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
Nivea<\/strong> wanted to be present at the Facial Party Night<\/strong> with a stand showcasing one of its star ranges: Luminous 630 Anti-Dark Spot<\/strong>.<\/span><\/p>\n<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”-30px||||false|false” custom_margin_tablet=”-60px||||false|false” custom_margin_phone=”-50px||||false|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/grupowdi.com\/wp-content\/uploads\/2022\/06\/logoscolor-14.jpg” alt=”Nivea colour logo” title_text=”logoscolor-13″ align=”center” _builder_version=”4.19.0″ _module_preset=”default” width=”80%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”wdi-body” admin_label=”Subtitle” _builder_version=”4.19.0″ text_font=”Montserrat||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.8em” header_font=”||||||||” max_width=”1080px” module_alignment=”center” custom_margin=”|||” animation_style=”none” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n
The Facial Party Night<\/strong> is an event organised every year by Perfumer\u00edas Facial<\/strong> to support the fight against breast cancer. An evening at which around 1,000 people discovered the latest launches and experiences from the participating brands. The event took place on 20 October 2022 at the Barcelona Maritime Museum.\u00a0<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”wdi-lead” _builder_version=”4.16″ _module_preset=”default” text_font=”Montserrat|700||on|||||” text_text_color=”#000000″ text_font_size=”30px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n
Our role<\/p>\n
[\/et_pb_text][et_pb_text module_class=”wdi-body” _builder_version=”4.16″ _module_preset=”default” text_font=”Montserrat||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.8em” header_font=”||||||||” max_width=”1080px” module_alignment=”center” custom_margin=”|||” animation_style=”none” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n
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Once we received the brief, we got straight to work. We started with the design<\/strong> of an open 15-square-metre space to welcome all visitors. For the backdrops<\/strong> we opted for a strong presence of brand graphics, so that attendees could become familiar with the products at a glance.<\/span><\/p>\nIn the production<\/strong> phase we brought to life the different elements used at the event, such as shelving and furniture, all of them infused with the brand. Within the space, it was important to create an area that worked as a dressing table, where an expert cosmetic dermatologist attending the event could carry out skin analyses.<\/p>\nDuring set-up and installation<\/strong> we made sure everything was perfect and that the furniture was stocked with products and samples, so that the hostesses could then do their job properly.<\/p>\n<\/div>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”wdi-lead” _builder_version=”4.16″ _module_preset=”default” text_font=”Montserrat|700||on|||||” text_text_color=”#000000″ text_font_size=”30px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n
results<\/p>\n
[\/et_pb_text][et_pb_text module_class=”wdi-body” _builder_version=”4.16″ _module_preset=”default” text_font=”Montserrat||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.8em” header_font=”||||||||” max_width=”1080px” module_alignment=”center” custom_margin=”|||” animation_style=”none” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n
The space<\/strong> was a great success with both the public and the client, who was very pleased with the result. It delivered a great brand experience<\/strong> that was warmly received by visitors.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”BRAND EXPERIENCE” use_icon=”on” font_icon=”||fa||900″ icon_color=”#000000″ image_icon_width=”60px” _builder_version=”4.19.0″ _module_preset=”default” header_font=”Montserrat|700|||||||” header_text_align=”center” header_text_color=”#000000″ header_font_size=”17px” icon_font_size=”60px” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”UNIQUE SPACE” use_icon=”on” font_icon=”||divi||400″ icon_color=”#000000″ image_icon_width=”60px” _builder_version=”4.19.0″ _module_preset=”default” header_font=”Montserrat|700|||||||” header_text_align=”center” header_text_color=”#000000″ header_font_size=”17px” icon_font_size=”60px” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”CUSTOM FURNITURE” use_icon=”on” font_icon=”||divi||400″ icon_color=”#000000″ image_icon_width=”60px” _builder_version=”4.19.0″ _module_preset=”default” header_font=”Montserrat|700|||||||” header_text_align=”center” header_text_color=”#000000″ header_font_size=”17px” icon_font_size=”60px” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Image grid” _builder_version=”4.17.4″ background_color=”#000000″ background_color_gradient_direction=”90deg” background_enable_image=”off” custom_margin=”-20px||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ width=”94%” width_tablet=”80%” width_phone=”” width_last_edited=”on|desktop” max_width=”94%” max_width_tablet=”80%” max_width_phone=”” max_width_last_edited=”on|desktop” custom_margin=”||||false|false” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/grupowdi.com\/wp-content\/uploads\/2022\/11\/nivea-facial-party-night-wdi-7-scaled.jpg” alt=”Detail of Nivea furniture at the Facial Party Night” title_text=”beefeater-christmas-navidad-web-wdi-2″ force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.19.0″ animation_style=”none” animation_intensity_flip=”20%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/grupowdi.com\/wp-content\/uploads\/2022\/11\/nivea-facial-party-night-wdi-8-scaled.jpg” alt=”Dermatologist carrying out a skin analysis in the Nivea space at the Facial Party Night” title_text=”evento-bing-microsoft-grupo-wdi-emea-travel-summit-6″ force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.19.0″ animation_style=”none” animation_intensity_flip=”20%” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/grupowdi.com\/wp-content\/uploads\/2022\/11\/nivea-facial-party-night-wdi-5-scaled.jpg” alt=”Nivea space created by WDi at the Facial Party Night” title_text=”evento-bing-microsoft-grupo-wdi-emea-travel-summit-5″ force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.19.0″ animation_style=”none” animation_intensity_flip=”20%” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section module_id=”contacto” fb_built=”1″ _builder_version=”4.17.4″ _module_preset=”default” custom_padding=”50px|||||” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”80%” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”wdi-display” _builder_version=”4.17.4″ _module_preset=”default” text_font=”|800|||||||” text_text_color=”#000000″ text_font_size=”67px” text_font_size_tablet=”94px” text_font_size_phone=”60px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
Contact<\/p>\n
[\/et_pb_text][et_pb_text module_class=”wdi-statement” _builder_version=”4.17.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”42px” text_line_height=”1.2em” text_font_size_tablet=”64px” text_font_size_phone=”34px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
The campaign of your life starts with this form<\/p>\n
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