{"id":50808,"date":"2022-11-15T17:53:34","date_gmt":"2022-11-15T16:53:34","guid":{"rendered":"https:\/\/grupowdi.com\/?post_type=project&p=50808"},"modified":"2026-10-21T00:39:47","modified_gmt":"2026-10-20T22:39:47","slug":"beefeater-christmas-tree-display","status":"publish","type":"project","link":"https:\/\/grupowdi.com\/en\/project\/beefeater-christmas-tree-display\/","title":{"rendered":"BEEFEATER CHRISTMAS TREE DISPLAY"},"content":{"rendered":"

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RETAIL MARKETING<\/p>\n

[\/et_pb_text][et_pb_text module_class=”wdi-statement” _builder_version=”4.17.4″ text_font=”Montserrat|||on|||||” text_font_size=”40px” text_line_height=”1.4em” header_font=”Montserrat|700||on|||||” header_text_color=”#f7f7f7″ header_font_size=”50px” header_line_height=”1.3em” custom_margin=”|||” animation_style=”none” locked=”off” global_colors_info=”{}”]<\/p>\n

Case Study\u00a0<\/span><\/p>\n

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BEEFEATER CHRISTMAS TREE DISPLAY<\/span><\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”110px||30px|” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_4,1_4″ _builder_version=”4.16″ custom_margin=”-40px||||false|false” custom_margin_tablet=”-40px||-70px||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|phone” animation_style=”none” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text module_class=”wdi-body” _builder_version=”4.16″ text_font=”Montserrat||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.8em” custom_padding=”|10%|||false|false” animation_style=”none” animation_intensity_flip=”20%” global_colors_info=”{}”]<\/p>\n

Pernod Ricard<\/strong> is a multinational company that produces alcoholic beverages. Beefeater<\/strong>, the iconic London gin, is one of its flagship brands.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text module_class=”wdi-body” _builder_version=”4.17.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_text_align=”left” header_4_font_size=”22px” custom_margin=”||60px|” animation_style=”none” header_4_text_align_tablet=”” header_4_text_align_phone=”left” header_4_text_align_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

CLIENT\/BRAND<\/span><\/h4>\n

Pernod Ricard<\/span>
Beefeater\u00a0<\/span><\/p>\n

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CATEGORIES<\/span><\/h4>\n
    \n
  • Retail Marketing<\/span><\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ make_equal=”on” use_custom_gutter=”on” gutter_width=”1″ specialty=”on” padding_top_1=”0px” admin_label=”Work Section” module_class=” et_pb_specialty_fullwidth” _builder_version=”4.17.4″ width=”70%” width_tablet=”80%” width_phone=”” width_last_edited=”on|phone” module_alignment=”center” inner_width=”100%” inner_width_tablet=”100%” inner_width_phone=”” inner_width_last_edited=”on|desktop” inner_max_width=”100%” inner_max_width_tablet=”100%” inner_max_width_phone=”” inner_max_width_last_edited=”on|desktop” inner_module_alignment=”center” custom_padding=”0px||0px||false|false” make_fullwidth=”on” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” padding_top__hover=”0px” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_image 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box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column_inner][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/grupowdi.com\/wp-content\/uploads\/2022\/11\/beefeater-christmas-navidad-web-wdi-4.jpg” alt=”Beefeater grille detail” title_text=”evento-bing-microsoft-grupo-wdi-emea-travel-summit-4″ show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”RGBA(10,0,0,0.7)” hover_overlay_color=”RGBA(10,0,0,0.7)” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.19.0″ animation_style=”none” animation_direction=”top” animation_intensity_flip=”30%” animation_starting_opacity=”100%” hover_enabled=”0″ box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”0px” box_shadow_spread=”10px” box_shadow_color=”#ffffff” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Creative Process Section” _builder_version=”4.16″ custom_padding=”110px||110px|” global_colors_info=”{}”][et_pb_row admin_label=”Service Section Title” _builder_version=”4.16″ custom_margin=”||40px|” animation_style=”none” animation_direction=”top” saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text module_class=”wdi-body” admin_label=”Title” _builder_version=”4.16″ text_font=”Montserrat||||||||” text_text_color=”#857870″ text_line_height=”1.9em” header_font=”Montserrat||||||||” header_text_color=”#857870″ header_2_font=”Montserrat|700||on|||||” header_2_text_color=”#000000″ 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    Brief and creative process<\/h2>\n

    [\/et_pb_text][et_pb_text module_class=”wdi-body” admin_label=”Subtitle” _builder_version=”4.19.0″ text_font=”Montserrat||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.8em” header_font=”||||||||” max_width=”1080px” module_alignment=”center” custom_margin=”|||” animation_style=”none” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n

    Beefeater<\/strong> wanted to strengthen its position against competitors and boost its retail sales ahead of the Christmas campaign<\/strong>.<\/span><\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.16″ _module_preset=”default” custom_margin=”-30px||||false|false” custom_margin_tablet=”-60px||||false|false” custom_margin_phone=”-50px||||false|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/grupowdi.com\/wp-content\/uploads\/2022\/06\/logoscolor-13-1.jpg” alt=”Beefeater colour logo” title_text=”logoscolor-13″ align=”center” _builder_version=”4.19.0″ _module_preset=”default” width=”80%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”wdi-body” admin_label=”Subtitle” _builder_version=”4.19.0″ text_font=”Montserrat||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.8em” header_font=”||||||||” max_width=”1080px” module_alignment=”center” custom_margin=”|||” animation_style=”none” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n

    To drive these sales and strengthen its presence in retail<\/strong>, they commissioned WDi<\/strong> to create two set-ups for the point of sale.<\/strong><\/span><\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”wdi-body” _builder_version=”4.16″ _module_preset=”default” text_font=”Montserrat||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.8em” header_font=”||||||||” max_width=”1080px” module_alignment=”center” custom_margin=”|||” animation_style=”none” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n

    The first set-up was to consist of a Christmas tree-shaped display<\/strong> able to hold a range of products, from the Beefeater bottle to the various Christmas packs that would go on sale during the festive season.<\/span><\/p>\n

    The second set-up needed to include a tasting area<\/strong> to introduce its ‘hot gin’<\/strong>, a new way of enjoying gin that is perfect for the winter cold. It also needed space for shoppers to wrap their gifts<\/strong> with Christmas trimmings.<\/p>\n

    <\/span><\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”wdi-lead” _builder_version=”4.16″ _module_preset=”default” text_font=”Montserrat|700||on|||||” text_text_color=”#000000″ text_font_size=”30px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

    Our role<\/p>\n

    [\/et_pb_text][et_pb_text module_class=”wdi-body” _builder_version=”4.16″ _module_preset=”default” text_font=”Montserrat||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.8em” header_font=”||||||||” max_width=”1080px” module_alignment=”center” custom_margin=”|||” animation_style=”none” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n

    <\/div>\n
    <\/div>\n
    <\/div>\n
    \n

    At WDi<\/strong> we once again brought our expertise<\/em> and know-how<\/em> to cover every phase of the project. We began with the concept and design<\/strong> of the spaces, paying particular attention to the client’s requests. For example, we made sure the shelving was open on all sides to make restocking easier.<\/span><\/span><\/p>\n

    We also took care of the production<\/strong> of the various elements<\/strong>. For this project it was important for them to have a premium<\/strong> look and to be made from durable materials<\/strong>, allowing them to be reused for greater sustainability. Thanks to our EcoVadis<\/strong> certification, this was no challenge for us.<\/p>\n

    Finally, we carried out the set-up and installation<\/strong> of the materials at the different retailers, making sure they were properly installed and in the right location.\u00a0<\/span><\/p>\n<\/div>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”wdi-lead” _builder_version=”4.16″ _module_preset=”default” text_font=”Montserrat|700||on|||||” text_text_color=”#000000″ text_font_size=”30px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

    results<\/p>\n

    [\/et_pb_text][et_pb_text module_class=”wdi-body” _builder_version=”4.16″ _module_preset=”default” text_font=”Montserrat||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”1.8em” header_font=”||||||||” max_width=”1080px” module_alignment=”center” custom_margin=”|||” animation_style=”none” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” global_colors_info=”{}”]<\/p>\n

    We delivered quality fixtures<\/strong> that were durable and conveyed a brand image<\/strong> of real strength.<\/p>\n

    Thanks to their quality, Beefeater has been able to keep reusing its Christmas tree display and the rest of the fixtures for future campaigns.<\/span><\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”QUALITY FIXTURES” use_icon=”on” font_icon=”||fa||900″ icon_color=”#000000″ image_icon_width=”60px” _builder_version=”4.19.0″ _module_preset=”default” header_font=”Montserrat|700|||||||” header_text_align=”center” header_text_color=”#000000″ header_font_size=”17px” icon_font_size=”60px” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”SUSTAINABILITY” use_icon=”on” font_icon=”||fa||900″ icon_color=”#000000″ image_icon_width=”60px” _builder_version=”4.19.0″ _module_preset=”default” header_font=”Montserrat|700|||||||” header_text_align=”center” header_text_color=”#000000″ header_font_size=”17px” icon_font_size=”60px” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”BRAND IMAGE” use_icon=”on” font_icon=”||divi||400″ icon_color=”#000000″ image_icon_width=”60px” _builder_version=”4.16″ _module_preset=”default” header_font=”Montserrat|700|||||||” header_text_align=”center” header_text_color=”#000000″ header_font_size=”17px” icon_font_size=”60px” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Image grid” _builder_version=”4.17.4″ background_color=”#000000″ background_color_gradient_direction=”90deg” background_enable_image=”off” custom_margin=”-20px||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ module_class=” et_pb_row_fullwidth” _builder_version=”4.16″ width=”94%” width_tablet=”80%” width_phone=”” width_last_edited=”on|desktop” max_width=”94%” max_width_tablet=”80%” max_width_phone=”” max_width_last_edited=”on|desktop” custom_margin=”||||false|false” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/grupowdi.com\/wp-content\/uploads\/2022\/11\/beefeater-christmas-navidad-web-wdi-2.jpg” alt=”Beefeater shelf lighting detail” title_text=”beefeater-christmas-navidad-web-wdi-2″ force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.19.0″ animation_style=”none” animation_intensity_flip=”20%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/grupowdi.com\/wp-content\/uploads\/2022\/11\/beefeater-christmas-navidad-web-wdi-1.jpg” alt=”Beefeater in-store installation” title_text=”evento-bing-microsoft-grupo-wdi-emea-travel-summit-6″ force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.19.0″ animation_style=”none” animation_intensity_flip=”20%” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/grupowdi.com\/wp-content\/uploads\/2022\/11\/beefeater-christmas-navidad-web-wdi-3.jpg” alt=”Beefeater details” title_text=”evento-bing-microsoft-grupo-wdi-emea-travel-summit-5″ force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.19.0″ animation_style=”none” animation_intensity_flip=”20%” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section module_id=”contacto” fb_built=”1″ _builder_version=”4.17.4″ _module_preset=”default” custom_padding=”50px|||||” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.17.4″ _module_preset=”default” width=”90%” max_width=”80%” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”wdi-display” _builder_version=”4.17.4″ _module_preset=”default” text_font=”|800|||||||” text_text_color=”#000000″ text_font_size=”67px” text_font_size_tablet=”94px” text_font_size_phone=”60px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

    Contact<\/p>\n

    [\/et_pb_text][et_pb_text module_class=”wdi-statement” _builder_version=”4.17.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”42px” text_line_height=”1.2em” text_font_size_tablet=”64px” text_font_size_phone=”34px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

    The campaign of your life starts with this form<\/p>\n

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