BRAND EXPERIENCE / STREET Marketing
Ceys “Premium Space in Hardware Stores”.
Founded in 1962, CEYS is a leader in the Spanish market of adhesives, sealants, glues, and products for DIY and construction. And who has not resorted to them more than once, when the sole of a shoe has come off at the last minute? CEYS is a specialist in the adhesives and sealants market thanks to years of experience in the market.
The hardware world has more and more competitors, so differentiating yourself at the point of sale to attract the attention of consumers is key. CEYS seeks to demonstrate that its brand and products are the most effective, practical, innovative and safe.
- Trade Marketing
- Point of Sale Design
Request and creative process
The challenge of this campaign was to reflect the quality of the products, based on the design and production to create a premium and qualitative space. The aim was that the space would allow consumers to find the right product, without needing the help of store staff.
In this way, self-sufficient customers are obtained to help move traffic into the point of sale.
In addition, the arrangement of the products created an organized feel where all Ceys ranges were perfectly visible. This made it easier for consumers to choose the product that best suited their needs from among all the possibilities.
For this reason, at Grupo WDi we create an innovative, functional, versatile and premium space, carrying out both production and assembly. In this way, we were able to give the brand the presence of one of the most important supplies at a national level.
The space consisted of an island formed by 6 modules facing each other and 2 headers, all in metal to provide strength and durability (qualities in keeping with the channel). In addition, it included elements that make the space unique and get attention ahead of competing furnishings: toplight boxes with interchangeable graphics, perimeter LED lightingfor each of the modules and an innovative solution based on magnet blankets to provide didactics to the consumer who will be able to discover the product that best suits his needs without assistance.
Thanks to this space, CEYS has gained great visibility and presence within the point of sale. With this type of space, the brand gets closer to potential new consumers and strengthens its relationship with the store.
The space was so successful that it was later replicated in various hardware stores throughout Spain, adapting its design to the different needs of each space.
INCREASE IN SALES
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