We empower brands by creating emotions
Let’s talk about data. There are surveys that claim that:
76% of consumers who are in favour of a brand describe it through the experience they have had.
60% believe it is the most important aspect when deciding on a purchase and therefore 44% would be willing to pay more for a unique brand experience.
There is only one way: exceed expectations. Because if you only try to meet expectations, you will always fall short…
We like a quote from Amazon CEO Jeff Bezos: “It’s better to under-promise and over-deliver than over-deliver”.
At WDi Group we create brand experiences that leave an impression.
END-TO-END BRAND EXPERIENCES
We create, conceive, design, produce and execute actions for your brand to create fans and not consumers. Omni-channel experiences.
It is no longer enough for brands to sell products or services, they must accompany their proposal with experiences and emotions, be able to make consumers vibrate, to transmit their values, so that they feel involved in that experience, and to make them feel that they are part of it. emotional commitment to it, which brings it closer to the purchase decision.
Have you got it? No? Then leave it to us. We transform it to make an impact with your brand. All kinds of actions to surprise and captivate your consumers.
Street marketing manages to get closer to consumers by invading their space and gaining their sympathy and attention. One of the most special characteristics of street marketing is the interaction with the public. The ability to create experiences together with the potential buyer.
AMPLIFICATION AND VIRALITY
If it does not transcend, it does not exist.
We create experiences that transcend in the on- and off-line world with actions that generate notoriety, amplifiable and viralizable through influencers and social networks.
We help with strategies that amplify the reach of the actions, pre, during and post experiences.
We don’t want anyone to talk bad, but we do want them to talk.
Exclusive product or brand presentation events for the press. Breakfasts, brunches, cocktails, lunches or dinners or a full day for the press and media or a second call for bloggers and influencers, we can even create a common event. The integral organization, from the previous communication and the attractive and eye-catchinginvitation, the decoration, the gifts and the activities…
I’m sure you think Brand Experience is all about making amazing events. You are partly right. But the Brand Experience goes much further. Let your consumers remember where they were, with whom and what they felt with a smile. That they upload photos to their social networks because they like your event and your brand and not because you asked them to? That is priceless.
Any brand can improve the experience it generates by working on the different interactions it has with its consumers based on five key factors:
- Think: Respond to and evidence the brand’s purpose, its reason for existing.
- Sense: Producir experiencias inmersivas que impliquen a los cinco sentidos.
- Feel: Have an emotional impact.
- Do: Solve problems and facilitate behaviours.
- Connect: Generate a sense of belonging and identification with the brand.
But what else is there to make your brand stand out as a Love Brandand not go unnoticed?
Events with influencers, workshops, brand parties, showcookings, press presentations, roadshows, actions in shopping malls… All that is Brand Experience. And we do it.
But we do not stop there. Have you ever wondered how to get your consumers to interact with your brand when they are walking down the street? That’s Street Marketing, don’t worry, leave it to us.
What about decorating bus stops to make people feel like they are in another world? We call it Ambient Marketing. In case it wasn’t clear, we have it too.
Planning the strategy and designing all the materials for the actions and their sets, selecting the spaces, hiring and training the staff, manufacturing all the materials and assembling them, developing actions that generate engagement between the brand and the consumers…
We handle everything. Experience Kingness with us.
Make your consumers fall in love with Brand Experience actions.
From consumers to fans in one experience.
Demonstrate the power of your brand with Brand Experience actions that leave an impression.
Fall in love with your consumers and turn your brand into a Love Brand.
SHALL WE START WITH YOUR KINGDOM?
If what your company needs is Brand Experience, we are ready to give the best of our kingdom for you.
Your crown is closer than you think.