TRADE MARKETING
Integrated Trade Marketing Services
It is already clear that WDi Group is a trade agency and much more… but… What exactly do we do in Trade Marketing?
With our integrated Trade Marketing service our clients practice Kingness.
VISIBILITY AND POS
We design for you an empire at the point of sale for your brand to shine. Design of POS materials, visibility on the shelf, enviable displays, with all the complements you need.
We help your product stand out from the competition at the point of sale. Integral actions or independent elements. Whatever you need.
BRAND ACTIVATIONS
We create surprising brand actions with all the necessary visibility elements in the channels where your brand is sold, whether distribution or horeca. Activations focused on the end consumer, the channel or the sales force.
We design, plan, execute and monitor the development of the actions. Whether it’s tastings, promotions or events in Hypermarkets to promote a product or to publicize a consumer-focused promotion or a channel incentive plan to help drive sales of your product or services.
PROMOTIONAL ACTIVATIONS
We have the knowledge and experience to createirresistible promotions. We analyze and understand who your customer is and how they consume. We know which promotional mechanics, incentives and tools are the right ones to achieve your objectives. We define KPI’s and develop promotional strategies to achieve them. And then it’s a piece of cake.
We manage all promotional campaigns integrally: creativity and design, materials manufacturing, promotional logistics, legal management, communication with participants, prize redemption…
STRATEGY AND DESIGN
We help you with brand or product strategic plans. We design and plan the ideal strategy according to your objectives.
We create complete concepts and actions to reign in each category.
We analyze your products, target audience, competition and industry and determine which actions, messages and moments are the most appropriate to help you achieve your goals.
Trade Marketing
Trade Marketing is everything you see at the point of sale. It’s that visibility that your brand gets over your competitors and that is compensated by the sales that consumers make.
And we help you to do just that. How?
Easy, we prepare your brandto be decked out so that when consumers arrive they make eyes at it and have eyes for no one else. But above all, to achieve that arm movement that we like so much: extension, flexion and extension (from the linear to the carriage). That is if we are at the point of sale.
But what if it’s in hospitality? Well, the mythical: “I’m going to put …. that I’m going to try it”. These are heavenly songs. Already when consumers ask for your brand directly, it is symphonic melody.
Comprehensive services
With our integrated Trade Marketing services you will save on costs, time and productivity.
We define the most efficient strategies, design the appropriate POS materials to generate visibility, develop the promotional and branding actions that help drive sales, and coordinate the storage and logistics of all promotional campaign materials.
Trade Marketing…
And what else?
That’s the best part! We also have our own production, assembly and implementation team.
Don’t worry about everything, we take care of everything from start to finish.
Are we forgetting something? Try asking, we may surprise you, that’s why we are the Kings of Trade Marketing (and much more…).
SHALL WE START WITH YOUR KINGDOM?
If trade marketing is what your company needs, we are ready to give the best of our realm for you.
Your crown is closer than you think.