Scotch with positive results with a comprehensive campaign When we talk about an integrated or 360º campaign, we refer to a strategy that is carried out in different media such as radio, press, online media, point of sale, etc. The aim of these campaigns is to engage...
Last Christmas 2018, Grupo WDi was in charge of the 360° marketing campaign for Scotch, the stationery company belonging to the 3M group. Under the claim “Experts in gift wrapping”, a 360º marketing campaign was developed for Scotch in which the main...
In August we can still see in the shops the last traces of the sales. Final sale, third sales, last units… the discounts come to an end to welcome the new seasons and the new academic year when September begins. With the arrival of summer, our consumerist spirit...
Corporate Social Responsibility (CSR) is the voluntary and active contribution that companies make to social, economic, environmental and human rights improvement. In other words, the more supportive side of business. All those actions that seek to improve the world...