The point of sale and the connection with children It is undeniable the power and influence that children have on the purchasing decisions of us adults, and it is a fact that we are always more inclined to buy brands and products that children like. For this reason,...
Creativity, originality and a hidden camera to reach the public If there’s one thing we’re really passionate about at WDi Group, it’s spending time developing fun and engaging projects for brands to help them achieve their goals, and this time it was...
Last Christmas 2018, Grupo WDi was in charge of the 360° marketing campaign for Scotch, the stationery company belonging to the 3M group. Under the claim “Experts in gift wrapping”, a 360º marketing campaign was developed for Scotch in which the main...