The point of sale and the connection with children It is undeniable the power and influence that children have on the purchasing decisions of us adults, and it is a fact that we are always more inclined to buy brands and products that children like. For this reason,...
Creativity, originality and a hidden camera to reach the public If there’s one thing we’re really passionate about at WDi Group, it’s spending time developing fun and engaging projects for brands to help them achieve their goals, and this time it was...
The importance of reaching new consumers and the magic of brand experiences Sometimes brands are faced with the need to attract a new target group. This may be due to many different causes, such as the advances in our society that change our habits, the appearance of...
On the 25th of March we were lucky enough to organise the premiere of the new Barbie movie: Barbie Superheroine of the video game at the Yelmo cinemas of the Tres Aguas shopping centre (Alcorcón, Madrid). In this film, Barbie becomes an expert video game programmer...
“When a little girl plays with Barbie, imagine all that she can be…” Barbie’s campaign “You can be anything you want to be” invites children to dream what they want to be, to find their own way and to learn that with effort nothing...
