Last September 21st we had the honor of attending the event on ”The immediate and lasting future of events in marketing plans” organized by EventoPlus. Several professionals of the sector gave us their point of view about the current state of events, and...
Everyone talks about 360° marketing, but what does this marketing strategy really encompass? When we talk about 360-degree marketing, we are talking about marketing that uses all the tools, elements and resources available (both to the agency and the client) to get...
It’s time for event agencies and event organisers to put the pandemic behind them. 2021 is the year of resilience, the year in which we have seen the darkness and are seeing the light. Events resume, hotels reopen, brands relaunch campaigns, and bars and...