AN AN ORIGINAL PACKAGING DESIGN CAN BE AN EXCELLENT STRATEGY As is well known, packaging is the packaging of the product to be consumed. And although it may seem insignificant, it is the first thing the consumer sees about it. Therefore, it is very important to take...
Alma Cupcakes, the sweetest influencer On 28 December 2019 we held a Christmas baking workshop with Scotch-Brite®, who wanted to create an effective influencer marketing strategy in line with the brand. After a study we decided that the workshop would be given by the...