The answer is it depends. Like everything in life, it depends. It is clear that we have to adapt to new formats and this translates into starting to use video as a form of communication. It is faster, more dynamic and generates more engagement. As we are about to...
Alma Cupcakes, the sweetest influencer On 28 December 2019 we held a Christmas baking workshop with Scotch-Brite®, who wanted to create an effective influencer marketing strategy in line with the brand. After a study we decided that the workshop would be given by the...